The verdict in three sentences
For a luxury estate agency in Dublin, the single line that distorts quotes most is the listings feed: if you do not specify it, one agency prices a manual upload and another a full integration. A requirements checklist in four blocks (business, content and compliance, technical, project terms) fixes that and makes three quotes comparable within a week. With it you can set a local agency against Kolonell's fixed grid: €2,700 Starter, €4,500 Growth, €8,200 Premium, the feed always quoted separately.
The checklist, in four blocks
Block 1: business
- Goals: valuation requests, viewing requests, buyer registrations, landlord enquiries. One measurable action per page type.
- Audiences: sellers in Dublin 4, Dublin 6, Dalkey or Howth, relocating executives, overseas buyers, investors. Say which one you lead with.
- Page list: home, sales, lettings, single listing, area guides, valuation, team, insights, contact, legal. Usually 6 to 8 templates.
Block 2: content and compliance
- Ownership: who writes listing copy, who approves it, who signs off before publishing.
- Licensing and listing rules: show your PSRA licence details where required and display the BER on every listing as the rules require; describe properties fairly and accurately. Your adviser confirms the exact wording.
- Media: photography, video and floor plans are third-party costs, paid to your photographer or media supplier.
- Forms: minimum fields (name, email, phone, property of interest), a clear privacy notice under GDPR and the Data Protection Act 2018, no pre-ticked marketing box.
Block 3: technical
- Integrations, one line each: listings feed from your CRM or portal, valuation tool, viewing booking, newsletter, CRM lead routing. Complex ones on quote.
- Accessibility: WCAG 2.2 AA target, in line with the direction set by the European Accessibility Act.
- Hosting and domain registered in the agency's name, with admin access at handover.
- Migration: if a site exists, a URL inventory, a 301 map for area guides and evergreen pages, and Search Console checks for 6 weeks. Sold listings need a rule: redirect, archive or keep.
Block 4: project terms
- Acceptance criteria: listing pages under 2 MB on mobile, every form tested 5 times, BER visible on every test listing.
- Timeline: target launch month, with content ready 3 weeks before.
- Budget range: give one; agencies scope better with a ceiling.
This is not legal advice.
How does a precise line change a Dublin quote?
Ranges are a 2026 ballpark from typical Dublin agency quotes and public agency rate pages.
| Item | Vague line | Precise line | Impact on quotes |
|---|---|---|---|
| Whole project | "Premium property website" | 24 pages, 7 templates, 3 area guides | Spread from €7,000 to €45,000 down to €14,000 to €24,000 |
| Listings | "Show our properties" | Feed from existing CRM, refreshed every hour, separate line | Ends the manual vs integrated confusion |
| Sold properties | Not mentioned | Archive page, 301 for removed URLs | No broken links in search results |
| Valuation | "Online valuation" | Simple request form, no automated estimate | Avoids a €5,000+ tool nobody asked for |
| Media | Not mentioned | Photography and video supplied by third party | Agencies stop padding for shoots |
| Languages | Not mentioned | English only, Premium later if needed | No hidden translation line |
How should you score the three quotes?
Score each criterion out of 10, then weight it. Example:
| Criterion | Weight | Quote A | Quote B | Quote C |
|---|---|---|---|---|
| Listings feed approach | 25% | 7 | 5 | 9 |
| Coverage of the checklist | 25% | 8 | 6 | 8 |
| Compliance (GDPR, licence details, BER display) | 20% | 6 | 5 | 8 |
| Image and video performance | 10% | 7 | 6 | 8 |
| Ownership of domain and files | 10% | 9 | 6 | 7 |
| Cost over 3 years | 10% | 5 | 9 | 4 |
| Weighted score out of 10 | 100% | 7.05 | 5.85 | 7.75 |
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Quote C: 9 x 0.25 + 8 x 0.25 + 8 x 0.20 + 8 x 0.10 + 7 x 0.10 + 4 x 0.10 = 2.25 + 2.00 + 1.60 + 0.80 + 0.70 + 0.40 = 7.75.
How does Kolonell's grid map to the checklist?
| Checklist block | Starter €2,700 | Growth €4,500 | Premium €8,200 |
|---|---|---|---|
| Templates | Focused site | Sales, lettings, listing, area guides | Advanced motion, deeper SEO setup |
| Listings feed | On quote, separate line | On quote, separate line | On quote, separate line |
| Languages | One language | One language | The multilingual tier, languages set in the quote |
| Copywriting | Native English or French | Native English or French | Per the languages in the quote |
| Delivery | 3 to 4 weeks | 3 to 4 weeks | 3 to 4 weeks |
| Support | 3 months | 3 months | 3 months |
Every tier includes a project manager reachable in Irish business hours. See the international offer page for the full tier details.
Mini case study
*Illustrative example, fictional agency.* Ardmore Keane Residential is a fictional four-person agency in Dublin 4. Its first round, with a one-paragraph brief, returned €7,500, €19,000 and €41,000: a spread of €33,500. With the checklist, the second round returns €15,500, €18,000 and €22,000 (spread €6,500), plus Kolonell Growth at €4,500 with the feed as a separate line on quote. Media stays third-party: 12 listings a year at about €350 each for photos and floor plans is €4,200 a year, whichever provider builds the site.
FAQ
Do we need an IDX or MLS style integration?
Ireland works mainly with your CRM and the property portals, so specify the exact source. A feed is always 1 separate line on quote so you can compare it.
How long does the checklist take to write?
About 4 to 6 hours. Most of it is deciding which page types and integrations you really need.
Should sold properties stay online?
Many agencies keep 20 to 50 recent sales in an archive without prices achieved unless public and approved. Removed pages should get a 301 redirect.
Can we add Irish or French later?
Yes. Premium at €8,200 is the multilingual tier, with languages set in the quote.
What happens after the 3 months of support?
Maintenance and hosting after those 3 months are on quote, and the site stays yours.
Let's scope your project. Send your four blocks, your listings source and a budget between €2,700 and €8,200. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
