Local agency or remote studio for a luxury real estate agency website in Dublin: how to choose (2026)

The verdict in three sentences

For a luxury real estate agency website in Dublin, a local web agency is the better choice if you want automatic syncing of listings with your software and the portals, video tours and drone footage coordinated on site, and regular in-person meetings. A remote studio like Kolonell fits for an elegant brand site with property pages, neighbourhood guides and valuation forms, at a fixed price of 2 700, 4 500 or 8 200 EUR. The time zone does not weigh: our team in Senegal is on Dublin time in winter and one hour behind in summer.

Which criteria should you compare between a Dublin agency and a remote studio?

Local prices are prudent ballparks, drawn from public rate cards of Irish agencies, minimum project sizes on Clutch.co profiles, published hourly rates (often 80 to 150 EUR per hour) and freelancer rates on Upwork, usually 2 500 to 8 000 EUR for a showcase site. Amounts exclude Irish VAT.

When is the local agency the better choice?

To put it plainly, a Dublin agency wins if:

• You list more than 40 properties at once and want an automatic feed between your negotiation software, your site and portals such as Daft.ie or MyHome.ie.
• Every prestige instruction deserves a film shot on site, with drone, coordinated by the same team.
• You want a contact who drops by the office every month to train negotiators.
• Your brand is being fully repositioned, with in-person workshops and a new identity.

In those cases, 25 000 to 40 000 EUR can be justified.

When does a remote studio like Kolonell fit?

A luxury agency handling 10 to 40 exceptional properties sells expertise first: knowledge of Dublin 4, Ranelagh, Dalkey or Howth, discretion, network. The site has to show it.

Payment is by bank transfer or Wise, 50 % at kickoff and 50 % at delivery, with a written update every week. In real estate, we delivered the trilingual FR/EN/AR site of Orven Properties (orvenproperties.com), an off-plan property advisory in Dubai for international investors, with project pages and investor guides. Tier details are on our international website offer.

What does Dublin specifically require of a luxury property website?

Your buyers are Irish families trading up, executives from the European headquarters of tech and finance firms around the Docklands, returning emigrants and overseas investors. They compare on mobile, often from abroad. Points to respect:

• The PSRA licence number: estate agents in Ireland are licensed by the Property Services Regulatory Authority, and the number in practice appears on their advertising, website included. Check current PSRA guidance.
• Energy performance (BER): the BER rating must appear in sale and letting advertisements, so every property page needs a dedicated field.
• GDPR: valuation forms and email alerts collect personal data, supervised by the Data Protection Commission. Consent for non-essential cookies.
• Accessibility: the European Accessibility Act has applied since 28 June 2025 to certain digital services, with an exemption for service microenterprises; WCAG 2.1 AA remains the technical reference.
• Light photos and clearly displayed prices, or a deliberate price on application.

This is not legal advice.

Which questions should you ask before signing?

• Can my negotiators publish a property in 10 minutes? Ask for a back office demo.
• Are the domain and accounts in our name? Ask for it in writing.
• Are the BER field and PSRA number planned? Forgetting them hurts your image.
• Who writes the neighbourhood guides? They are often the most read pages.
• What does a change cost after delivery? Ask for a written rate.

Mini case study

Illustrative example. Aoife M., head of a five-negotiator agency specialising in period homes in Dublin 4 and Dalkey, compares two offers. A local web agency proposes 27 000 EUR with an automatic listings feed, delivered in 12 weeks. Kolonell proposes Growth at 4 500 EUR, delivered in 4 weeks; her 25 active properties are entered in the back office, and she keeps ordering photos and drone footage from her usual photographer, already paid per instruction.

Build gap: 22 500 EUR. At 15 minutes of entry per new property and 60 new instructions a year, manual entry represents 15 hours a year. Aoife picks Kolonell, and will return to a local agency if her volume exceeds 40 simultaneous listings.

FAQ

How much does a luxury real estate agency website cost in Dublin?

With a local web agency, expect a ballpark of 8 000 to 40 000 EUR, and 2 500 to 8 000 EUR with a freelancer. Kolonell charges a fixed 2 700, 4 500 or 8 200 EUR.

Can you sync our listings with Daft.ie?

Automatic syncing with your software or the portals is a custom application, quoted on request. On Starter and Growth, properties are entered in the back office, in 10 to 15 minutes each.

Do you handle photos and drone footage?

No. Your usual property photographer supplies them, often 250 to 600 EUR per property based on published Dublin rates. A local agency can coordinate them on site.

Can the site be in English and French?

Yes, the bilingual FR/EN site is included in Premium at 8 200 EUR. Other languages are supplied by the agency or quoted separately.

How does payment work?

By bank transfer or Wise, 50 % at kickoff and 50 % at delivery. On Growth, that means two payments of 2 250 EUR.

Let's scope your project. Send us your number of active listings, your areas and your current software, and we come back with a fixed-price tier and a 3 to 4 week timeline. Request your free quote or see the international offer.