The verdict in three sentences
For a Geneva yacht and private aviation charter company, choosing a web provider comes down to three concrete points: the discretion expected by private banks, commodity traders and wealthy families, a clear line between broker and operator, and the number of languages. A Geneva agency is the right call if you want regular meetings, a shoot at the business aviation terminal and a team that knows the private banking world of rue du Rhône. A remote studio such as Kolonell is enough when the site is mainly a tool to qualify inquiries, delivered in 3 to 4 weeks once content is ready, for CHF 4,500 to 8,200.
Which criteria really matter for a charter broker?
The table below gives, criterion by criterion, the question to ask and which option usually has the edge.
| Criterion | Question to ask | Usual edge |
|---|---|---|
| In-person meetings | How many on-site workshops are in the quote? | Geneva agency |
| Time zone | Does the project manager answer on our CET hours? | Even, Kolonell works on your hours |
| Native French and English copy | Who writes, in which mother tongue? | Even, Kolonell writes both natively |
| Russian or Arabic | Who translates and who reviews? | Agency if it has a network, otherwise an independent translator either way |
| On-site photo and video | Who organises the shoot at the terminal or on board? | Geneva agency |
| Discretion and confidentiality | Is an NDA signed before the brief? | Require it from both |
| Domain and code ownership | Is the domain in our name from day one? | Write it into the contract either way |
| Maintenance | What is the rate after the initial period? | Kolonell: 3 months included, then on quote |
When is the Geneva agency the better choice?
To be candid: if your brand runs on imagery, with shoots at a business aviation show, visuals on board yachts in the Mediterranean and art direction steered through monthly meetings in your offices in Eaux-Vives or Cointrin, a local agency is worth the price gap. It is also the better option if your banking partners expect a provider they can meet in person.
A remote studio works when the site's main job is to explain your role clearly, qualify inquiries (dates, routes, guest numbers, preferred aircraft or vessel type) and load fast on mobile for a client checking between meetings. Steering happens over video, in the same time zone.
What does each option cost over three years?
2026 ballpark based on typical Geneva agency quotes and public freelance rates, for a 12 to 20 page site.
| 3-year item | Geneva agency | Geneva freelancer | Kolonell |
|---|---|---|---|
| Design and build | CHF 25,000 to 70,000 | CHF 8,000 to 25,000 | Growth CHF 4,500, Premium CHF 8,200 |
| French and English | Usually included | Varies | Included in Premium (the multilingual tier, languages set in the quote) |
| Russian or Arabic | CHF 2,000 to 5,000 per language | Your responsibility | Independent translator (third-party cost) |
| Team and office visuals | Included or on quote | Your responsibility | Independent local photographer (third-party cost) |
| Maintenance and hosting | Market assumption: CHF 300 to 900 a month | Market assumption: CHF 150 to 400 a month | 3 months included, then on quote |
| Timeline | 10 to 16 weeks | 6 to 12 weeks | 3 to 4 weeks, content ready |
Tier details are on the international offer page.
What the site must show, and the Swiss frame
The sector's most important rule: a commercial flight is operated by a carrier holding an air operator certificate, and a yacht by its owner or operator. A broker must never present itself as the operator. The site must state your role clearly, without showing a fleet, aircraft or vessel names or safety ratings you do not hold.
Also require: an inquiry form that qualifies dates, routes and guest numbers without collecting unnecessary data, a privacy notice in line with the revFADP (nLPD), in force since 1 September 2023 and supervised by the FDPIC, the GDPR in mind if you target clients living in the EU, fast mobile pages, and WCAG 2.1 AA as the accessibility benchmark. This is not legal advice.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Illustrative example: Camille runs a small charter brokerage in Eaux-Vives. Her clients are traders, staff of international organisations and a few Russian-speaking families. She wants a site in French, English and Russian.
- Geneva agency: quote of CHF 42,000, shoot included, delivery in 14 weeks.
- Kolonell Premium: CHF 8,200 for French and English written natively, plus an independent Russian translator (about CHF 1,800, third-party cost) and a local photographer for the team (about CHF 1,200, third-party cost), so CHF 11,200, delivered 4 weeks after content handover.
Gap: CHF 30,800. Camille reckons an on-board shoot would need a separate budget anyway, and picks the remote studio for the site, keeping the agency in mind for a future visual campaign.
FAQ
Can a broker show photos of aircraft?
Yes, with image rights and without implying that it operates them. A clear statement of your broker role, one or two sentences on each service page, avoids any confusion.
Which tier for three languages?
Premium at CHF 8,200 (the multilingual tier, languages set in the quote). French and English are written natively, Russian or Arabic goes through an independent translator, as a third-party cost.
How do we protect client discretion?
Keep the form to 5 or 6 useful fields, with no ID documents, and sign an NDA with the provider before the brief.
Is the time zone an obstacle?
No: the project manager is reachable on your CET hours. Plan one 1-hour weekly review over 3 to 4 weeks.
What does maintenance cost?
Kolonell includes 3 months of support, then maintenance is on quote. Geneva agencies often charge CHF 300 to 900 a month (market assumption).
Let's scope your project. Describe your charter services, languages and timeline, and we will price a CHF 4,500 to 8,200 site delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.