Local agency or remote studio for a yacht and private aviation charter company website in Miami: how to choose (2026)

The verdict in three sentences

For a yacht and private aviation charter company in Miami, a local agency is worth its fee when the site depends on shoots at the marina and aerial footage of your fleet. A remote studio at a fixed price (2 900, 4 900 or 8 900 USD with Kolonell) wins when you already own visuals and need a clear multilingual site, well-written listings and qualified enquiry forms in 3 to 4 weeks. Either way, the contract must spell out ownership of the domain and code, and how the site separates broker from operator.

What does a Miami charter client expect when landing on your site?

Miami clientele is rarely local in the strict sense: a São Paulo family office planning a week in the Bahamas, a New York executive wanting a Teterboro to Opa-locka flight on a Friday night, a Quebec family chartering a crewed catamaran from Miami Beach Marina. Three languages keep coming up: English, Spanish and Portuguese, sometimes French. High season follows the winter and the Miami boat show in February, which often sets the launch deadline.

The pages that matter:

• one listing per yacht or aircraft category (capacity, crew, range, base: Fort Lauderdale, Miami Beach, Key Biscayne);
• sample itineraries (Bahamas, Keys, Caribbean) with no promise of availability;
• a quote request form capturing dates, passenger count, departure airport and indicative budget;
• a page explaining your status: broker, operator or fleet manager;
• Spanish and Portuguese pages if your Latin American clients justify them.

Which criteria should you compare between a Miami agency, a freelancer and a remote studio?

The local ranges are a 2026 ballpark, built from public price pages of South Florida agencies, minimum project sizes shown on Clutch.co profiles and rates published by freelancers on Upwork and Malt. They exclude shoots, which are usually billed per day. Spanish or Portuguese pages are not part of the tiers: they are quoted on request.

What does each tier include, and what stays on quote?

Every tier includes a project manager reachable in your time zone, native copywriting, delivery in 3 to 4 weeks and 3 months of support. Payment is by bank transfer: 50 % at kickoff, 50 % at delivery. Full details are on the international website offer.

Which rules govern charter marketing in Florida?

On the aviation side, Department of Transportation consumer protection rules expect an air charter broker to state clearly that it does not operate the aircraft and to identify the operator, which must hold an FAA Part 135 certificate. Your site should never suggest that you operate a fleet you only sell. On the marine side, the difference between bareboat and crewed charters, and US Coast Guard rules on carrying passengers, should show in how your offers are worded.

On data, Florida has no general privacy law that applies to most small firms: the Florida Digital Bill of Rights mainly targets very large companies, but the Florida Information Protection Act of 2014 sets security and breach notification duties. Passports and passenger manifests should never travel through a plain contact form. Federal courts in South Florida handle many ADA Title III website accessibility suits: target WCAG 2.1 AA, or 2.2 AA. This is not legal advice.

When is the Miami agency the better choice?

If your site has to show yachts filmed at sunset on Biscayne Bay, drone footage (an FAA Part 107 certified remote pilot is required) and cabin interiors shot the same day, a local agency with its own production crew makes more sense. The same goes for regular meetings at the Miami Yacht Club or an ongoing monthly advertising engagement. Kolonell does no on-site meetings and no shoots: that is a deliberate limit.

Questions to ask both types of provider:

• Who owns the domain, the code and the visuals at the end of the project?
• How does each aircraft page name the actual operator?
• Where is passenger data collected by the forms stored?
• Are Spanish and Portuguese pages included or priced separately?
• What is the real schedule if launch must come before the February boat show?

Mini case study

Illustrative example: Valeria M., co-founder of a yacht and jet brokerage in Coconut Grove, receives a quote of 38 000 USD including a shoot, over 12 weeks. She already owns 140 professional photos of her partner fleet. She picks the Growth tier at 4 900 USD and books a half-day drone session with a local remote pilot for 1 800 USD. Total: 6 700 USD, a gap of 31 300 USD. If a single crewed catamaran charter earns her 2 500 USD in commission, the gap equals 12 to 13 charters.

FAQ

How much does a charter company website cost in Miami?

As a 2026 ballpark, a local luxury-focused agency asks 15 000 to 60 000 USD, excluding shoots. At Kolonell the price is fixed: 2 900, 4 900 or 8 900 USD.

Can Kolonell film our yachts?

No, Kolonell does no filming or photo sessions. We build in your existing visuals or those of a local videographer, who often charges 1 500 to 4 000 USD per day as a ballpark.

Can the site be in Spanish and Portuguese?

The Premium tier covers a bilingual French and English site. Spanish and Portuguese versions are quoted on request, depending on how many pages need translating.

Can clients book and pay directly on the site?

The qualified quote request form is included from the Growth tier. Booking with an online deposit is quoted on request, because it depends on your cancellation terms and payment provider.

How long to go live before the season?

Allow 3 to 4 weeks of production once your content and visuals are gathered. To launch before the February boat show, start the project by early January at the latest.

Let's scope your project. Send us your list of yachts, aircraft and destinations, and we will recommend the right tier in USD, with launch in 3 to 4 weeks. Request your free quote or see the international offer.