Local agency or remote studio for a private clinic website in Brussels: how to choose (2026)

The verdict in three sentences

In Brussels, a private clinic website built by a local agency costs, as a 2026 order of magnitude, 8 000 to 40 000 EUR, and the local agency keeps the edge if you want a trilingual FR/NL/EN site written locally, photos of the premises and in-person meetings with the medical management. A remote studio such as Kolonell fits if you want a fixed price of 2 700 EUR, 4 500 EUR or 8 200 EUR, native French and English copywriting and a project manager reachable during your hours, while you supply the Dutch version or have it quoted separately. Decide on the criteria below, then compare the three-year cost and how each provider handles health data.

This version is written for the English-speaking directors and doctors of private clinics in Brussels who want to compare the options in their own language.

Brussels agency or remote studio: which criteria should you compare?

The local ranges are cautious orders of magnitude, not official figures. They come from public price pages of Brussels agencies, minimum project sizes on Clutch.co profiles, hourly rates published by Belgian studios (often 70 to 130 EUR per hour) and rates visible on Malt and Upwork.

A Brussels freelancer can come in below the Starter plan; check who writes the copy, who manages the project and who will still answer in two years. Plan details are on the international offer page.

When is a Brussels agency the better choice?

Let's be frank. If the clinic wants a truly trilingual site at launch, with Dutch as polished as the French, a Brussels agency with writers in both national languages will be easier to manage. It also wins if you want photos of the team and consulting rooms, a short film of the technical facilities, or working sessions with doctors on your premises. Finally, a patient portal, integrated teleconsultation, online test results or booking linked to the electronic medical record are custom applications: an agency will quote them, and Kolonell quotes them separately too.

When does a remote studio suit a Brussels clinic?

A remote studio fits when the clinic's needs are clear: present specialties, doctors and their convention status with the health insurance system, explain how to book, reassure patients on fees and reimbursement, and send them to the booking platform already in use. A clinic in Etterbeek or Woluwe that sees many patients from the European institutions often needs flawless FR/EN more than a full trilingual site at first. The team is based in Senegal on GMT: a 10 am call in Brussels is 8 or 9 am for us, which leaves the whole day in common, and a written update arrives every week.

What should a Brussels private clinic site include, and which rules apply?

Typical pages: specialties (dermatology, gynaecology, sports medicine, physiotherapy, imaging depending on the clinic), doctor profiles with specialty, languages spoken and convention status, practical information (metro access, parking, hours), fees and reimbursement by the mutual insurer explained simply, booking, emergencies and what the clinic does not treat, FAQ, privacy policy and legal notices.

On rules, stay factual. Health data is a special category of data under the GDPR: the contact form should not invite patients to describe symptoms, hosting and access must be controlled, and the Data Protection Authority is the Belgian regulator. Belgian professional ethics rules (the Order of Physicians) govern medical information and advertising: objective and verifiable information, no promise of results, caution with comparisons and before and after images; check them before publishing. The European Accessibility Act applies since 28 June 2025 to certain products and services, and WCAG 2.1 AA remains the sensible technical reference for patients who include elderly or visually impaired people. This is not legal advice.

What does each option cost over three years?

Photos, hosting and maintenance are hypotheses applied identically on both sides.

A clinic starting in French only can choose the Growth plan at 4 500 EUR, which brings the indicative total to about 7 800 EUR.

Which questions should you ask providers?

• Where is form data hosted, and who can access it?
• Does the form limit fields to avoid unnecessary medical data?
• Who reviews the copy against professional ethics rules, and by when?
• How will the Dutch version be produced and kept up to date?
• Are the domain, hosting and accounts in the clinic's name?

Red flags: a form asking patients to describe their symptoms, patient reviews displayed with no moderation, before and after photos without written consent, or 100 % payment upfront.

Mini case study

Exemple illustratif. Dr Sophie L., medical director of a nine-practitioner multidisciplinary clinic in Woluwe-Saint-Lambert, receives a trilingual quote of 22 000 EUR from a Brussels agency, photos included. She chooses Kolonell Premium at 8 200 EUR for FR/EN, hands the Dutch to a professional translator for 1 800 EUR and books a local photographer for 900 EUR. Total: 10 900 EUR, about 11 100 EUR less, in exchange for the clinic coordinating the translation and video-only meetings.

FAQ

Can the site be in French, Dutch and English?

Yes: FR/EN is included from the Premium plan at 8 200 EUR. Dutch is supplied by the clinic or quoted separately, then built into the same structure.

Can we display patient reviews?

It is delicate under professional ethics rules and the GDPR; many clinics stick to objective information. If you want them, we plan at least moderation and a clear mention of the source.

Is online booking included?

Linking or embedding an existing booking platform is part of the site. A module tied to the electronic medical record is a custom application, quoted separately.

How long does it take?

Usually 3 to 4 weeks for Growth at 4 500 EUR. Premium gets a written plan at kick-off, usually 4 to 6 weeks.

How is payment made?

By bank transfer or Wise, 50 % at kick-off and 50 % at delivery. The domain is in the clinic's name and every access is handed over.

Let's scope your project. Send us your specialties, the number of practitioners and the languages your patients speak, and we will propose a fixed-price plan delivered in 3 to 6 weeks. Request your free quote or see the international offer.