The verdict in three sentences
In Brussels, an aesthetic clinic website typically costs 7 000 to 30 000+ EUR with a local agency and 2 500 to 9 000 EUR with a freelancer (2026 ballpark, depending on scope). Kolonell delivers treatment pages, practitioner profiles, booking through your existing tool and GDPR-ready forms at a fixed 2 700, 4 500 or 8 200 EUR, native English or French copywriting included. The real gap lies in copy, domain ownership and 3-year maintenance: compare those three points before you sign.
What does an aesthetic clinic website cost in Brussels in 2026?
There is no official rate. The ranges below are a prudent 2026 ballpark based on the public rate cards some Belgian agencies publish, the minimum project sizes shown on Clutch.co profiles and freelance platform rates (Malt, Upwork). Brussels agency hourly rates are commonly between 80 and 140 EUR. The number of treatments, languages and practitioners moves the price.
| Option | Price (2026 ballpark) | Typical delay | Usually included | Support |
|---|---|---|---|---|
| Full-service Brussels agency | 15 000 to 30 000+ EUR | 3 to 5 months | Strategy, custom design, CMS, photo shoot often extra | Monthly retainer |
| Small Brussels agency or studio | 7 000 to 15 000 EUR | 2 to 4 months | Design, build, basic SEO setup | Hourly or retainer |
| Freelancer | 2 500 to 9 000 EUR | 1 to 3 months | Theme-based site, copy rarely included | Ad hoc |
| Kolonell Starter | 2 700 EUR | 3 to 4 weeks | Core pages, main treatments, contact | 3 months included |
| Kolonell Growth | 4 500 EUR | 3 to 4 weeks | One page per treatment, team, booking, news | 3 months included |
| Kolonell Premium | 8 200 EUR | 4 to 6 weeks, written schedule | Bilingual FR/EN, high-end design, advanced animations | 6 months included |
The domain is registered in the clinic's name and every access is handed over at launch. Payment by bank transfer or Wise, 50 % to start, 50 % at delivery. Details are on our international website offer.
What should an aesthetic clinic website in Brussels include?
Patients compare several clinics on their phone, often in the evening. They look for clear information on treatments, practitioners, how the consultation works and how to book.
- Treatment pages: injectables, laser, skin treatments, cosmetic surgery if the clinic performs it, with indications, procedure, usual recovery and contraindications validated by the doctor, with no promise of results.
- Practitioners: names, qualifications and specialities. In Belgium, aesthetic medicine and cosmetic surgery are specifically regulated, including required qualifications and advertising, on top of the professional rules of the Order of Physicians: the clinic has its pages checked by its legal adviser.
- Before and after photos and reviews: only if the Belgian framework allows it for your practice, with written consent; when in doubt, leave them out. No "painless", "best clinic" or guarantee claims.
- Booking: your existing online calendar or practice software is embedded or linked; a custom integration is quoted on request.
- Health data: a form collecting medical information processes special category data under the GDPR. It must run through a suitable provider, with a privacy policy and cookie management. This is not legal advice.
- Languages: Brussels is bilingual and international. Kolonell writes natively in English and French, which suits the city's large expat clientele; pages in Dutch or another language are supplied by the clinic or quoted separately.
- Accessibility and speed: WCAG 2.1 AA as the reference, fast mobile pages, opening hours and access consistent with the Google Business Profile.
How do you compare quotes from Brussels agencies?
| Point to check | Why | Kolonell answer |
|---|---|---|
| List of pages and treatments | Basis of any serious comparison | Written sitemap in the quote |
| Who writes the medical copy? | Slowest step, often billed separately | Native copy included, validated by your doctors |
| Advertising rules respected | Promotional copy exposes the clinic | Sober wording, reviewed by your adviser |
| Domain and access ownership | Switch supplier without losing everything | In the clinic's name, all handed over |
| 3-year cost | A retainer can exceed the site price | 3 months support included, 6 on Premium, maintenance quoted |
| Dutch translation | Changes the budget noticeably | Supplied by the clinic or quoted separately |
Red flags: before and after galleries offered by default, reviews written by the agency, "guaranteed ranking", locked-in hosting with no exit.
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Illustrative example, not a real client: Dr Nadia L. runs a hypothetical aesthetic clinic in Ixelles with many English-speaking expat patients. A Brussels agency quotes 18 000 EUR plus 250 EUR a month, so 27 000 EUR over 3 years. With Kolonell Premium at 8 200 EUR, bilingual FR/EN, she budgets 1 200 EUR for a translator of her choice to produce the Dutch pages and 200 EUR a month for hosting and quoted maintenance after the 6 included months: 30 x 200 = 6 000 EUR. Total: 15 400 EUR, about 11 600 EUR less over 3 years.
FAQ
What does an aesthetic clinic website cost in Brussels in 2026?
Commonly 7 000 to 30 000+ EUR with a local agency and 2 500 to 9 000 EUR with a freelancer, as a 2026 ballpark. Kolonell charges 2 700, 4 500 or 8 200 EUR fixed.
Can you publish before and after photos?
Only if the Belgian framework allows it for your practice and with patients' written consent, after review by your adviser. A site can convert well without a gallery, with 1 clear page per treatment.
Can the site be in Dutch?
Kolonell writes natively in English and French, with a bilingual FR/EN site available from Premium at 8 200 EUR. Dutch pages are supplied by the clinic or quoted separately.
How does remote follow-up work?
A project manager calls you on Google Meet at a time that suits you and sends a written update every week. The team is based in Senegal (GMT), 1 to 2 hours behind Brussels.
What happens after launch?
Support is included for 3 months, 6 on Premium. Maintenance afterwards and ongoing search work are quoted on request; request your free quote to get both in writing.
Let's scope your project. An aesthetic clinic site with treatment pages, practitioners and booking, Growth or Premium plan, live in 3 to 6 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
