The verdict in three sentences
For a hospitality and tourism strategy consultancy in St Helier, the choice is three-way: an island agency you can meet on Bath Street, a UK mainland agency that flies in, or a remote studio that works by video. An island agency is the right call when you need regular face-to-face sessions and on-site photography at hotels and attractions across the island; a mainland agency rarely beats it for a consultancy site once travel is added. If your positioning is clear and you mainly need a credible insights hub, case studies and an English and French site, a remote studio (Kolonell: £2,300 Starter, £3,900 Growth, £6,900 Premium) delivers in 3 to 4 weeks.
How do the three options compare on what matters?
Jersey's visitor economy sits alongside finance and a strong agricultural brand. A tourism strategy consultancy here typically advises hotels on repositioning and feasibility, attractions and heritage sites on visitor experience, event organisers, and public or arm's length bodies on destination strategy. Some clients are off-island: hotel investors in London, groups in Guernsey, operators in Normandy and Brittany. That last point matters for the site: a French version can be a real business tool here.
| Criterion | Island agency | UK mainland agency | Remote studio |
|---|---|---|---|
| Time-zone overlap | Full | Full | Project manager reachable in Jersey hours |
| Face-to-face meetings | Easy, same day | Planned, flights or ferry | Video only |
| Photography at island hotels and sites | Local, flexible | Travel billed or subcontracted | You book an island photographer |
| Native English and French copy | English yes, French often subcontracted | Same | Premium is the multilingual tier, languages set in the quote |
| Pool of suppliers to compare | Small | Large | Large |
| Typical 2026 build quote | £9,000 to £22,000 | £12,000 to £28,000 plus travel | £2,300 to £6,900 fixed |
| Ownership of domain and code | To write into the contract | To write into the contract | To write into the contract |
The island's small supplier pool is the real constraint: you may only get two or three local quotes, which makes a fixed external grid a useful benchmark even if you end up choosing locally.
When is the island agency clearly the better choice?
- You run regular workshops with hotel owners and want the agency in the room, or you are rebranding at the same time.
- You need frequent photo and video shoots at clients' properties around the island, across seasons.
- You want the same supplier for print, signage and event materials for island clients.
- A public sector client prefers a Jersey-based supplier, or local presence weighs in its evaluation.
A remote studio is enough when the brand exists, the site has 10 to 20 pages, and the main jobs are publishing tourism insights, case studies (anonymised and approved by clients) and a short enquiry form.
What does each option cost over three years?
Ballpark figures for 2026, from typical agency quotes and public rate pages, excluding taxes. Maintenance after the first months is a market assumption applied to every column; photography assumes one island shoot per year.
| Item | Island agency | UK mainland agency | Remote studio (Kolonell Premium, EN and FR) |
|---|---|---|---|
| Design and build | £9,000 to £22,000 | £12,000 to £28,000 | £6,900 |
| French version | £1,500 to £3,500 extra | £1,500 to £3,500 extra | Included in Premium (languages set in the quote) |
| Travel for 3 meetings | £0 | £900 to £1,500 | £0 |
| Island photography, 3 shoots over 3 years | £1,800 to £3,000 | £1,800 to £3,000 | £1,800 to £3,000 |
| Maintenance months 4 to 36 (market assumption, £100 to £220/month) | £3,300 to £7,260 | £3,300 to £7,260 | Kolonell: on quote (assumption £3,300 to £7,260) |
| Indicative 3-year total | £15,600 to £35,760 | £19,500 to £43,260 | £12,000 to £17,160 |
For an English-only site, Kolonell Growth at £3,900 would reduce the remote column by £3,000. Each tier's scope is on the international offer page.
What should you ask, and what are the local rules?
Questions for every provider, island-based or not:
- Will the domain, hosting and code be registered to our company from day one, in writing?
- Who writes the French pages, a native writer or machine translation reviewed by nobody?
- How is enquiry data handled under the Data Protection (Jersey) Law 2018, overseen by the Jersey Office of the Information Commissioner? Where is it hosted?
- If you target visitors or clients in France, how do you handle consent for analytics cookies? The EU GDPR can apply to services aimed at people in the EU.
- Do you test against WCAG 2.2 AA, especially if we bid for public sector work?
- Can case studies stay in draft until the client approves, and can we hide client names?
Integration with a CRM, a proposal tool or a booking calendar for discovery calls is on quote with Kolonell. Keep tourism performance claims (occupancy, revenue per room) factual and approved by the client. This is not legal advice.
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Mini case study
Illustrative example. Louise runs Gorey Bay Hospitality Advisory (fictitious), three consultants in St Helier, with clients on the island, in Guernsey and in Normandy. She wants 14 pages in English and French.
Her three quotes, over the build phase only:
- island agency: £13,000 plus £2,500 for French, so £15,500;
- mainland agency: £16,000 plus £2,500 for French plus £1,200 travel, so £19,700;
- remote: Kolonell Premium at £6,900 with English and French set in the quote, plus £800 for an island photographer, so £7,700.
The remote option saves £7,800 against the island agency. Louise's average feasibility study is worth £9,500, so the saving is close to the value of one study. She chooses remote for the site and keeps an island agency in mind for event materials, where local presence counts.
FAQ
Is it a problem that a remote studio never visits Jersey?
Not for a 10 to 20 page consultancy site, as long as you book a local photographer for a half day, typically £600 to £1,000. It becomes a problem if you expect the provider to attend client workshops on the island.
How long does each option take?
Kolonell delivers in 3 to 4 weeks once inputs are ready. Island and mainland agencies commonly plan 8 to 14 weeks, depending on workshops and approval rounds.
Do we really need a French version?
If even 20% of your pipeline comes from France or French-speaking investors, yes. Premium at £6,900 is the multilingual tier, with languages set in the quote.
Which law covers personal data on a Jersey website?
The Data Protection (Jersey) Law 2018, with the EU GDPR possibly applying to services aimed at people in the EU. Ask your provider to document where form data is stored and for how long, for example 12 months for unconverted enquiries.
Who owns the site?
Your company, if you write it into the contract before the first payment. A domain renewal costs about £10 to £30 a year, so keep it in your own account.
Let's scope your project. Tell us your pages, languages and timing, and we will return a fixed price from £2,300 with a 3 to 4 week plan. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.