IT services company website that wins both clients and consultants

The verdict in three sentences

An IT services company has two audiences reading the same website with opposite expectations: CIOs and business leaders at mid-sized firms buying fixed-price projects or staff augmentation, and consultants comparing employers before they apply. A good site separates those two journeys from the home page, publishes JobPosting-tagged vacancies so they appear in Google's job search experience, and proves expertise with case studies that carry real numbers. With 25 hires a year and agency fees of 15 to 20 % of salary, every direct application the site generates repays a meaningful share of the investment.

What the site must do for each audience

Most consultancy websites in Dublin and Amsterdam blur everything: a careers link buried in the footer, generic service pages and a single contact form. The CIO finds no concrete proof and the engineer finds nothing about pay, remote work or the kind of projects on offer. You need two clear entry points, two forms and two tracked funnels in your CRM.

Each practice deserves its own page: cloud migration and FinOps, data engineering and BI, cybersecurity and NIS2 compliance. A strong page states the client problem, the method, the typical team (headcount, seniority), two references with outcomes and a short FAQ. That depth is what lets a 90-person firm compete with the global integrators that dominate Dublin's docklands and Amsterdam's Zuidas.

Budget, timelines and options in 2026

The ranges below are 2026 orders of magnitude for Dublin and Amsterdam. A local agency typically quotes 14 000 to 32 000 EUR excluding VAT for a full consultancy website with a careers hub, depending on the number of practices and the depth of ATS integration.

The showcase part is priced on the grid, while connectors and specific integrations are quoted after a scoping workshop. That split keeps you from paying an inflated all-in fee for features you do not need on day one.

Recruiting: why JobPosting markup matters

Google surfaces structured job ads in a dedicated panel. Without markup, your 30 roles never appear there and you stay dependent on paid job boards, often 350 to 700 EUR per listing on specialist tech platforms. With clean JobPosting markup, every role states title, location (Dublin, Amsterdam, hybrid), contract type and salary band. Roles that show a salary band attract noticeably more clicks, and in the Netherlands and Ireland pay transparency is becoming an expectation anyway under the EU Pay Transparency Directive.

Three simple rules: remove filled roles within 48 hours, never tag a generic open application as a real vacancy, and link each role to the matching practice page to strengthen internal linking.

Mini case study

Siobhan, managing director of a 90-consultant IT services firm in Dublin, hires 25 people a year at an average salary of 60 000 EUR. Today 12 hires go through agencies at 18 %: 12 × 60 000 × 0.18 = 129 600 EUR in fees per year. After the redesign (Premium showcase plus careers hub, maintenance at 114 EUR per month), she targets five fewer agency hires in year one: 5 × 10 800 = 54 000 EUR saved. On the sales side, two extra qualified enquiries per quarter, a 25 % win rate and an average contract of 70 000 EUR add roughly 140 000 EUR in annual revenue. The site pays for itself within months.

FAQ

Should we run one site or separate sites for clients and candidates?

One domain is enough in about 90 % of cases, with two distinct journeys from the home page. A separate careers subdomain only makes sense above 50 hires a year or with a very different employer brand.

How many case studies should we publish at launch?

Six to ten is enough, two or three per practice. Each one needs at least one outcome figure, such as 30 % lower cloud spend or deployment time cut in half.

Can the site connect to our existing ATS?

Yes, most ATS platforms expose an API or an XML feed. Automatic job sync removes double entry and is priced in the quote according to the tool you use.

How soon will direct applications arrive?

JobPosting roles are usually indexed within 3 to 10 days. The first applications often arrive in month one, provided you show a salary band.

Is monthly SEO worth it for a consultancy?

On queries like 'cybersecurity consultancy Dublin' or 'data engineering partner Amsterdam' competition is intense. A monthly SEO plan at 100 000, 200 000 or 350 000 FCFA funds regular expert content and position tracking.

Let's scope your project. We map both journeys, the practices to highlight and the connection to your ATS, for a launch in 7 to 10 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.