The verdict in three sentences
A commercial office relocation company in London or Amsterdam wastes time and margin when its website mostly attracts households asking for a quote on a two-bedroom flat. The site has to speak to facilities managers, office managers and real estate directors with a quote form based on workstation count, case studies planned over a single weekend and dedicated pages for archive and server room moves. One headquarters move won through the site, typically 7 000 to 100 000 GBP in London or 8 000 to 120 000 EUR in Amsterdam, repays the investment several times over.
What facilities managers are looking for
A facilities manager preparing to move 150 desks to King's Cross or Amsterdam Zuid has very different questions from a household. Will operations stop? Who dismantles and rebuilds the furniture? How are confidential archives handled? Does the mover manage IT disconnection, and what insurance covers the equipment? The site must answer those questions before the first call.
| Buyer need | Expected answer on the site | Recommended format |
|---|---|---|
| Business continuity | Typical weekend schedule, Friday 6 pm to Monday 8 am | Case study with timeline |
| Volume and budget | Range by number of workstations | Guided quote form |
| Archives and data | Secure transport, certified destruction | Dedicated page with FAQ |
| Server rooms | Shutdown, shock-proof transport, restart | Expertise page with references |
| Furniture | Dismantling, temporary storage, re-layout | Sample floor plan |
| Insurance | Insured value, excess, certificate | Downloadable summary |
| References | Logos of local companies | Logo strip and 4 to 6 case studies |
The quote form is the centrepiece. Instead of a single floor area field, it asks for the number of workstations, archive volume in linear metres, whether there is a server room, origin and destination addresses, floors and lift access, then the target date. Sales receives a qualified request and can book a site survey without back and forth.
Budget and timeline for a B2B relocation website in 2026
The figures below are 2026 orders of magnitude. A London agency usually charges 5 000 to 11 000 GBP excluding VAT for this kind of site, and an Amsterdam agency 6 000 to 13 000 EUR, depending on the form logic and the number of case studies written.
| Item | 2026 market order of magnitude | Kolonell approach |
|---|---|---|
| B2B showcase site, 8 to 12 pages | 3 500 to 8 000 GBP / 4 500 to 9 500 EUR | Showcase grid: Starter 1 220 to 1 830 EUR, Growth 1 830 to 3 050 EUR, Premium 3 050 to 5 340 EUR |
| Workstation-based quote form | 700 to 2 200 GBP | Included depending on the tier, specified in the quote |
| Writing 4 to 6 case studies | 500 to 1 600 GBP | Quoted according to the number of cases |
| CRM connection | 500 to 1 800 GBP | Quoted |
| Maintenance | 100 to 300 GBP per month | 53, 114 or 183 EUR per month |
| Delivery time | 6 to 10 weeks | 4 to 6 weeks |
The Growth tier suits most regional movers: pages per move type, a blog for practical guides and analytics on enquiries. Premium makes sense if you also target other cities, for example London and Manchester, or Amsterdam and Rotterdam, with dedicated content and deeper SEO.
Local SEO: escaping household searches
The phrase 'removals London' mostly brings in households. The profitable queries are narrower: 'office relocation London', 'commercial removals Canary Wharf', 'server room relocation London', 'kantoorverhuizing Amsterdam' for the Dutch market. Each query deserves a solid page or section. Your Google Business Profile should also lean towards businesses, with photos of open-plan jobs and reviews from facilities managers.
A downloadable guide, 'Planning an office move in 12 weeks', in exchange for a business email address feeds the CRM with projects six months ahead, giving you time to book a site survey before competitors do.
Mini case study
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Tom, owner of a 22-person relocation company in London, still earns 70 % of revenue from low-margin household moves. He chooses a Growth site with a workstation-based quote form and maintenance at 114 EUR per month. Target: 3 extra office moves per year, with an average ticket of 22 000 GBP and a 30 % margin. Calculation: 3 × 22 000 × 0.30 = 19 800 GBP of additional margin per year. Even after annual maintenance, 12 × 114 = 1 368 EUR, the return is reached with the first signed office move.
FAQ
Should we keep a household offer on the site?
You can keep it on a secondary page, but not in the main navigation. Otherwise 60 to 80 % of enquiries will remain small residential moves.
Can a commercial mover show prices online?
Showing a range per workstation band, for example 50 to 100 desks, reassures buyers without committing you. The final price is set after the site survey, usually within 5 days.
How do we prove confidentiality for archives?
Describe the process: sealed crates, numbered inventory, locked vehicles and a destruction certificate when needed. A downloadable insurance certificate reassures legal teams.
How long to rank for 'office relocation London'?
On a local B2B query, expect 3 to 6 months to reach page one with strong content. A monthly SEO plan at 100 000 FCFA speeds up the production of targeted pages.
Can the site handle several branches?
Yes, with one page per branch and a form that routes each request to the right team. The exact scope is set in the quote.
Let's scope your project. We build a site aimed at facilities managers, with a workstation-based quote form and case studies, live within 4 to 6 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
