The verdict in three sentences
A corporate language training provider does not sell lessons, it sells HR and L&D teams a measurable, budgetable and administratively simple skills upgrade. The website therefore has to show its accreditation, explain how training is funded and offer an online placement test that leads to a quote per learner. With 600 learners a year and programmes worth 1 100 to 3 200 EUR in Berlin or 1 000 to 2 800 GBP in London, a handful of extra corporate contracts pays for the redesign.
What corporate training buyers expect
In Berlin, international firms need German for incoming staff and business English for local teams. In London, demand centres on French, German and Mandarin for sales and on English for non-native employees. HR wants to know the cost per programme, how it can be funded, how long it takes and what result it can report to leadership. The employee wants a format that fits around the working week.
| Buyer | Main question | Answer on the site |
|---|---|---|
| HR director | Budget per employee per year? | Programme grid from 1 100 to 3 200 EUR |
| L&D manager | Can it be funded? | Page on Bildungsgutschein, apprenticeship levy or company budget |
| Procurement | Is the provider accredited? | AZAV, EAQUALS or British Council logos |
| Line manager | What operational gain? | Client cases with levels before and after |
| Employee | When and how do I learn? | On-site, video, intensive formats and schedule |
| Leadership | How is progress tracked? | Placement report and completion certificate |
The online placement test is the strongest sales tool. In 15 minutes it assesses comprehension and grammar on the CEFR scale (A1 to C2), then recommends a programme and a number of hours. The result goes to the employee and, with consent, to the L&D manager, which opens a priced conversation.
Budget and timeline in 2026
The figures below are 2026 orders of magnitude. A Berlin agency usually quotes 6 000 to 14 000 EUR and a London agency 5 500 to 13 000 GBP excluding VAT for a complete training provider website, depending on the number of programmes and placement test integration.
| Item | 2026 market order of magnitude | Kolonell approach |
|---|---|---|
| Showcase site with programme pages | 4 000 to 9 000 EUR / 3 500 to 8 000 GBP | Showcase grid: Starter 1 220 to 1 830 EUR, Growth 1 830 to 3 050 EUR, Premium 3 050 to 5 340 EUR |
| Online placement test with CEFR score | 1 500 to 4 000 EUR | Simple custom application: 3 810 to 6 100 EUR if the test is built specifically |
| Funding and accreditation pages | Included or 500 to 1 000 EUR | Included in the showcase scope |
| Published quality indicators | 300 to 800 EUR | Included depending on the tier, specified in the quote |
| Maintenance | 100 to 300 EUR per month | 53, 114 or 183 EUR per month |
| Delivery time | 7 to 10 weeks | 5 to 7 weeks |
| Site languages | Often billed per language | Languages are set in the quote |
An alternative to a custom build is embedding an existing testing tool. It is cheaper upfront, but you rely on a subscription and the design is less consistent. The choice is made during scoping.
Accreditation and transparency: what must be visible
Buyers increasingly expect each programme page to show objectives, prerequisites, duration, assessment method, accessibility, satisfaction rate and exam pass rates. Many providers bury this in PDFs. Placing it directly on programme pages improves trust, procurement approval and search rankings.
Target queries include 'business German course Berlin', 'corporate English training Berlin', 'corporate language training London', 'business French for employees London'. One programme page per exam and per audience gives you a relevant landing page for each query.
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Katrin, director of an 18-trainer language school in Berlin, trains 600 employees a year with an average programme value of 1 800 EUR. She chooses a Premium site with an integrated placement test and maintenance at 114 EUR per month. The test produces 40 qualified enquiries per quarter, 15 % of which become corporate contracts averaging 8 learners. Calculation: 40 × 4 × 0.15 = 24 contracts a year, so 24 × 8 × 1 800 = 345 600 EUR of associated revenue. Even if only a quarter of that is truly incremental, about 86 000 EUR, the redesign pays for itself many times over.
FAQ
Should the placement test be free?
Yes, in about 95 % of cases. It is a qualification tool, and asking for a business email address in return is enough to build a prospect list.
Should a B2B language school show prices?
A range per format, for example 1 100 EUR for 30 hours in a group, helps HR budget. One-to-one intensives stay on quote because they vary from 50 to 95 EUR per hour.
How do we present funding options accurately?
One page per scheme, reviewed at least once a year, with a worked example. Funding rules change regularly, so a visible update date builds confidence.
Do we need a learner portal on the site?
For 600 learners, a dedicated learning platform is usually better than a simple area on the showcase site. It is priced separately in the quote.
How long to rank well locally?
On local training queries, expect 3 to 5 months. A monthly SEO plan at 200 000 FCFA funds regular programme pages and guides.
Let's scope your project. We design a site that speaks to HR teams and funders, with a placement test and transparent programme pages, live within 5 to 7 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
