The verdict in three sentences
In Nashville, a local agency charges, in order of magnitude for 2026, 10 000 to 35 000 USD for an interior design studio website, the top of the range covering studios that want brand workshops and video production. Kolonell builds a site at a fixed price of 2 900 USD, 4 900 USD or 8 900 USD, with a portfolio designed for two very different audiences: hotel operators and restaurateurs on one side, private homeowners in Belle Meade, Green Hills or Franklin on the other. The point most quotes miss: rights to hospitality project photos, often held by the hotel or the brand rather than the studio.
What does a studio website cost in Nashville, provider by provider?
Cautious ranges, based on minimum project sizes Tennessee agencies list on Clutch.co, hourly rates published by Nashville agencies (often 100 to 175 USD per hour) and rates visible on Upwork. They are not an official price list.
| Criterion | Nashville agency | Tennessee freelancer | Kolonell |
|---|---|---|---|
| Build, 2026 order of magnitude | 10 000 to 35 000 USD | 3 000 to 9 000 USD | 2 900 / 4 900 / 8 900 USD, fixed price |
| In-person brand workshops | Often offered | Rarely | No: video workshops at your hours |
| On-site filming or photos | Sometimes via partners | Rarely | No: you supply or book a photographer |
| Typical timeline | 8 to 14 weeks | 5 to 10 weeks | 3 to 4 weeks (Premium: written plan, usually 4 to 6) |
| Copywriting | Often an add-on | Rarely | Native English or French included |
| Support | Monthly retainer | Case by case | 3 months (6 in Premium) |
| Site ownership | Check | Check | Domain in your name, all access handed over |
The Kolonell team is on GMT, 5 to 6 hours ahead of Nashville: Google Meet calls fit into your mornings and a written update arrives every week. Payment by bank transfer or Wise, 50 % at kickoff and 50 % on delivery. Details are on our international website offer.
What does the bill look like after three years?
Same maintenance assumption on both sides, since Kolonell maintenance beyond the support period is quoted separately. Photo licenses weigh more here than elsewhere, because a hospitality studio often has to negotiate web use of images commissioned by the hotel.
| Item over 36 months | Nashville agency (midpoint) | Kolonell Premium |
|---|---|---|
| Build | 24 000 USD | 8 900 USD |
| Maintenance (same assumption) | 160 USD per month for 33 months, i.e. 5 280 USD | 5 280 USD, quoted separately (6 months of support included) |
| Web licenses for 3 hotel projects | 2 400 USD | 2 400 USD |
| Adding 10 projects to the portfolio | 10 hours at 150 USD, i.e. 1 500 USD | Quoted before work, assumption 1 100 USD |
| Hosting and domain | Bundled in maintenance | Within the maintenance assumption |
| Indicative total | 33 180 USD | 17 680 USD |
With Growth (4 900 USD) instead of Premium, the Kolonell total drops to 13 680 USD. Have every provider fill in the same grid.
Which package fits a residential and hospitality studio?
| Need | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Portfolio | Single gallery, 6 projects | Two tracks: hospitality and residential | Two tracks with project stories and full credits |
| Service pages | Summary | Full-service design, space planning, FF&E for hospitality | Pages per type of space: hotel, restaurant, short-term rental, residence |
| Process and fees | Key steps | Billing models explained per client type | Detailed process, work with architects and contractors |
| Project inquiry | Simple form | Different questions per audience | Qualified path: key count or square footage, budget, target opening |
| Press and publications | List | Press page (real coverage only) | Press page with permitted excerpts |
| Bilingual FR/EN version | No | No | Included |
A product library for FF&E buyers, an extranet for hotel investors or a shop is a custom application, quoted separately. So is ongoing SEO.
What does the Nashville market change for your site?
Nashville's growth has multiplied openings of hotels, restaurants and bars, from Broadway to The Gulch and East Nashville, as well as short-term rentals designed for groups. These operators judge a studio on its ability to hold a budget, an opening date and a strong identity. Alongside them, private clients, some from the music industry, renovate in Belle Meade, Brentwood or Franklin and expect complete discretion: no name, no address, sometimes no publishable photos at all.
What that means for the site: separate the two portfolios clearly, allow projects presented without a client name, write a process page that talks about opening schedules for hospitality and family life during works for residential, and set up different qualified inquiries.
Rules, kept general: some states regulate the interior designer title; for Tennessee, check with the relevant state board or the local professional association before using registered, and never use the architect title without a license. Tennessee's consumer information protection law targets businesses above revenue and volume thresholds that most studios do not reach; keep forms minimal anyway. Photos of private homes require the owner's written consent, and every image needs a clear web license and alt text (WCAG 2.1 AA, useful against ADA complaints). This is not legal advice.
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Which questions and red flags matter?
- Does the provider ask you who holds the rights to each hotel photo?
- Can a project be published without a name or precise location without breaking the layout?
- Does the form tell a hotel operator apart from a private homeowner?
- Beware of a heavy hero video that slows the home page on mobile.
- Beware of a domain or hosting account in the agency's name.
- Insist on a written timeline and the price of a change after launch.
Mini case study
Illustrative example. Jordan M. runs an eight-person studio in Nashville, split evenly between hospitality and residential. A local agency proposes 34 000 USD with two brand workshops and a showreel film. Kolonell proposes Premium at 8 900 USD; the studio pays 2 400 USD to secure web use of photos of three hotels, commissioned by the owners.
Total: 11 300 USD versus 34 000 USD, a 22 700 USD gap. Spread over the studio's eight people, that is about 2 840 USD per person (22 700 ÷ 8). Jordan keeps the film idea for later, with a local production company, once the site is live.
FAQ
How much does an interior design studio website cost in Nashville in 2026?
In order of magnitude, 10 000 to 35 000 USD at an agency and 3 000 to 9 000 USD freelance. Kolonell offers 2 900, 4 900 or 8 900 USD at a fixed price.
Can we show a hotel project if we do not own the photos?
Only with the rights holder's permission, often the hotel or its photographer. Budget, in order of magnitude, a few hundred to over 1 000 USD per project for a web license.
How do we present celebrity clients without naming them?
Through anonymous project stories (general area, square footage, design challenge), approved in writing. From Growth, at 4 900 USD, each project has its own page with adjustable detail.
Does Kolonell visit our projects?
No, we do no visits and no shoots. Work runs through Google Meet calls and a weekly written update, with delivery in 3 to 4 weeks for Starter and Growth.
What happens if we change providers?
You keep the domain, the code and all access. Support lasts 3 months (6 in Premium), then maintenance is quoted separately or handed to whoever you choose.
Let's scope your project. Send us your hospitality and residential projects, with the status of the photo rights: we reply with a fixed-price package and a site delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
