Interior design studio website cost in Aarhus: local agencies vs Kolonell (2026)

The verdict in three sentences

In Aarhus, a Danish web agency charges, as a 2026 order of magnitude, 60 000 to 220 000 DKK excluding VAT (about 8 000 to 29 500 EUR) for an interior design studio website, and a freelancer 20 000 to 60 000 DKK (about 2 700 to 8 000 EUR). Kolonell offers three plans at a fixed price of 2 700 EUR, 4 500 EUR or 8 200 EUR, with native English copy, Danish being supplied by you or quoted separately. Over three years, Kolonell and a good Aarhus freelancer land at almost the same cost: the choice comes down to your clients' main language and whether you want a project manager.

How much do an Aarhus agency, a freelancer and Kolonell cost?

Cautious orders of magnitude, from public price lists of Danish agencies, minimum project sizes on Clutch.co, hourly rates published by agencies (often 900 to 1 300 DKK an hour, about 120 to 175 EUR) and rates visible on Upwork and Malt. Local prices in DKK, with an approximate EUR equivalent (1 EUR is roughly 7.46 DKK). Danish quotes are usually excluding 25 % VAT (moms).

Denmark is a market where agencies are expensive; an Aarhus freelancer, on the other hand, stays very competitive. Kolonell brings a single project manager, English or French copy written for international clients, a fixed price in writing and the handover of every login, but no visits and no shoots. Google Meet calls at your hours, a written update each week; the team is in Senegal (GMT), one hour behind you in winter and two in summer. Payment by bank transfer or Wise, 50 % at kickoff, 50 % on delivery. Details are on our international website offer.

What is the total cost over 36 months?

Same maintenance assumption for all three options (100 EUR a month over 33 months) and the same image budget, because photos remain a studio cost.

The gap between the freelancer and Kolonell is 140 EUR over three years, in other words negligible. If your clients are mostly Danish, the freelancer writing in Danish is the simplest choice; if they are international, native English copy makes the difference.

What does each plan include for a home staging and interiors studio?

A booking tool for staging furniture or an online inventory is a custom application, quoted separately.

What sets the Aarhus market apart?

Aarhus combines several markets. The apartments in the waterfront towers of Aarhus Ø, handed over new, need complete and fast furnishing. The older houses of the Latin Quarter and Frederiksbjerg and the villas of Risskov and Højbjerg call for careful renovations. The summer houses (sommerhuse) of Djursland and Mols, often rented out part of the year, need durable, photogenic interiors. Add restaurants and hotels in a city whose food culture has grown, and an international population of researchers and employees who search in English. Danish design, its furniture classics, pale wood and natural light are expected in every portfolio.

• Listing photo licences: in home staging, the best images are often commissioned by the estate agent. The licence belongs to the photographer or the agency; get written web-use permission before publishing them.
• Seller and occupant consent: blur addresses, faces and personal items, and keep a written record.
• Accurate job titles: check with your professional association how to present your title, and never use the architect title without the matching training or registration.
• Fast galleries: WebP or AVIF, descriptive alt text on every photo.

On compliance, the GDPR applies to your request forms, supervised by the Danish Data Protection Agency (Datatilsynet): ask for the minimum. WCAG 2.1 AA remains the accessibility reference, while the European Accessibility Act, applicable since 28 June 2025, mainly targets certain consumer services. This is not legal advice.

Which questions should you ask before signing?

• Who writes the Danish and the English, and who proofreads?
• Are listing photos covered by a written web licence?
• What does adding a project cost during the summer house high season?
• Who owns the domain and hosting?
• Does the price include VAT, and which maintenance is planned after delivery?

Mini case study

Illustrative example. Mette K. runs a two-person studio in Aarhus focused on home staging apartments at Aarhus Ø and furnishing summer houses on Mols. A local agency offers a Danish and English site for 95 000 DKK, about 12 730 EUR. She chooses Kolonell Growth at 4 500 EUR for the English site and gives the Danish version to a translator for 7 500 DKK, about 1 005 EUR.

Total cost: 4 500 plus 1 005, or 5 505 EUR. Gap with the agency: 12 730 minus 5 505, or 7 225 EUR. An Aarhus freelancer writing in Danish would have been a serious alternative at a similar cost.

FAQ

How much does an interior design studio website cost in Aarhus in 2026?

Expect 60 000 to 220 000 DKK excluding VAT with an agency, about 8 000 to 29 500 EUR, and 20 000 to 60 000 DKK with a freelancer. Kolonell charges a fixed 2 700, 4 500 or 8 200 EUR.

Does Kolonell write in Danish?

No. We write in English and French; Danish is supplied by you or quoted separately, often 5 000 to 12 000 DKK with a translator depending on volume.

Can we publish photos taken for the estate agent?

Only with a written web licence from the photographer or the estate agency. Plan a budget, for example 500 to 1 500 DKK per set depending on published terms.

Can Kolonell photograph a summer house?

No, we do no shoots and no visits. Interior photographers in Jutland often publish rates of 4 000 to 9 000 DKK per shoot.

When should we launch?

Starter and Growth go live in 3 to 4 weeks; aim to launch before spring, when summer house sales and rentals pick up.

Let's scope your project. Send us your before and after shots, your services and the language your clients speak, and we will propose a fixed-price plan delivered in 3 to 4 weeks. Request your free quote or see the international offer.