The verdict in three sentences
In Austin, an interior design studio website built by a local agency costs, as a 2026 order of magnitude, about 15 000 to 50 000 USD, with the top of the range reserved for heavy custom animation, e-design shops or multi-studio brands. Kolonell builds the portfolio, the project pages, the services and process pages and the consultation request flow for a fixed price of 2 900, 4 900 or 8 900 USD, delivered in 3 to 4 weeks on Starter and Growth. The honest comparison rests on the three-year total cost and on photography: a portfolio lives on professional interiors photos, which no remote studio can shoot for you in Austin.
What do Austin agencies, freelancers and Kolonell charge?
These ranges are cautious orders of magnitude, not official figures. They draw on public rate cards from Austin and central Texas agencies, minimum project sizes shown on Clutch.co profiles (often 10 000 USD and up for the city's branding and web studios), hourly rates that local agencies publish (commonly 125 to 200 USD an hour) and freelance rates visible on Upwork. Scope drives the price: number of project pages, custom design, shop features and copywriting.
| Criterion | Austin agency | Austin freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 order of magnitude | 15 000 to 50 000 USD and up | 4 000 to 12 000 USD | 2 900 / 4 900 / 8 900 USD, fixed price |
| Out-of-scope changes | Often 125 to 200 USD an hour | Often 60 to 120 USD an hour | Quoted before any work starts |
| Usual timeline | 8 to 16 weeks | 5 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Interiors photography | Sometimes coordinated, billed separately | Rarely | Not included: your photos or a local photographer |
| Project and services copy | Often an extra line item | Rarely included | Native English or French copywriting included |
| Post-launch support | Separate retainer | Case by case | 3 months, 6 on Premium |
| Ownership | Check the contract | Check the contract | Domain in your name, every access handed over |
Payment is by bank transfer or Wise: 50 % at kickoff, 50 % on delivery. Your project manager works with you in Central Time, through Google Meet calls at your hour and a written update every week; the team is based in Senegal (GMT), five or six hours ahead of Austin depending on the season, so calls usually land in your morning. Kolonell holds no in-person meetings and does no on-site shoots. The full scope is on our international website offer.
What does the three-year cost look like?
An interior design site is not finished at launch: every completed project calls for a new case page, and photos often arrive months after installation. The table assumes the same maintenance budget on both sides, since Kolonell quotes maintenance after the support period separately, and the same photography budget, because neither option includes the shoot.
| Item over 36 months | Austin agency (mid-range) | Kolonell Growth |
|---|---|---|
| Site build | 26 000 USD | 4 900 USD |
| Support included after launch | Per contract | 3 months included |
| Maintenance (same assumption) | 200 USD a month over 33 months, 6 600 USD | 6 600 USD, maintenance quoted separately |
| Six new project pages over three years | 10 hours at 150 USD, 1 500 USD | Quoted before work, assumption 1 200 USD |
| Interiors photography, three projects (same both sides) | 6 000 USD | 6 000 USD |
| Indicative total | 40 100 USD | 18 700 USD |
These figures structure the comparison; they do not predict your invoice. Ask every vendor to fill in the same grid.
What does each Kolonell plan include for an interior design studio?
| Item | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Portfolio | Gallery of selected projects | One page per project: brief, constraints, result | Portfolio filterable by room, style or project type |
| Services and process | One services page | Pages for full service, e-design or consultation, and your process | Detailed pages per service, FAQ per service |
| Consultation request | Short form | Qualifying form: project type, budget band, timeline | Qualifying form plus a link to your existing scheduling tool |
| Press and publications | Not included | Press page with links | Press page and downloadable press kit |
| English and French site | No | No | Included |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written schedule at kickoff, usually 4 to 6 weeks |
| Post-launch support | 3 months | 3 months | 6 months |
A client portal with mood boards and approvals, a trade-only product library or a shop for your own furniture line is a custom application, quoted separately. Ongoing SEO work is quoted separately too.
What does an Austin interior design website need?
In Austin, demand comes from several directions: custom homes and remodels west of the city around Westlake and Lake Austin, older central neighborhoods such as Tarrytown, Clarksville or Travis Heights where renovation dominates, newcomers who bought in the suburbs and need a whole house furnished, short-term rental owners who want a property styled for photos, and hospitality and office projects tied to the city's tech and restaurant scene. A site that speaks to everyone speaks to no one: pick two or three audiences and build the portfolio around them.
- Case pages, not just galleries: the brief, the constraints (budget band, timeline, existing architecture), what you changed and three to six strong photos.
- A readable service menu: full service, consultation, e-design for out-of-town clients, styling for sale or rental, and how an engagement starts.
- A qualifying inquiry form: project type, location, budget band and start date, so discovery calls stop going to projects outside your range.
- Credentials stated exactly: Texas regulates the title Registered Interior Designer through the Texas Board of Architectural Examiners; use that title, or NCIDQ certification, only if actually held.
- Photo licenses checked: interiors photographers usually license images for specific uses. Get web and social use confirmed in writing, and credit architects or builders as agreed.
- Fast pages: oversized images are the usual reason a design site feels slow on a phone; they should be resized and lazy loaded.
On compliance, stay factual. Website accessibility claims under the ADA are frequent in the United States, and WCAG 2.1 AA is the usual technical reference. Texas has its own consumer data privacy law, with thresholds and exemptions to check with counsel, and your contact form and analytics cookies should match your privacy notice. This is not legal advice.
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Which signs should worry you in a quote?
- A price with no written scope: ask for the page list, the number of project pages and who writes the copy.
- A domain or hosting account in the vendor's name: both should be in the studio's name.
- A template sold as custom design: ask which theme or site builder is used.
- No plan for photos: who supplies them, in what format, under which license.
- A long mandatory retainer with no way to take the site elsewhere.
- Questions to ask everyone: how many project pages can we add ourselves, who updates the portfolio after launch, and what does one new case page cost?
Mini case study
Illustrative example. Maya L. runs a four-person residential studio in central Austin that mostly renovates homes from the 1940s and 1950s. She receives three proposals. A local agency quotes 32 000 USD and 12 weeks, copy not included. A freelancer quotes 9 500 USD, with the copy left to her. Kolonell proposes Premium at 8 900 USD, with copywriting, a filterable portfolio of 20 projects and a qualifying form, on a written schedule of 5 weeks.
She budgets 7 500 USD for an Austin interiors photographer to shoot three recent projects, whichever vendor she picks. Build plus photos: 39 500 USD with the agency, 16 400 USD with Kolonell, a 23 100 USD difference. She picks Kolonell for the portfolio site and keeps the agency in mind for a future brand identity refresh, which she prefers to run in person.
FAQ
How much does an interior design studio website cost in Austin in 2026?
With a local agency, plan on roughly 15 000 to 50 000 USD as an order of magnitude, depending on scope and how custom the design is. A freelancer often charges 4 000 to 12 000 USD. Kolonell charges a fixed 2 900, 4 900 or 8 900 USD.
Can Kolonell photograph our projects in Austin?
No. Kolonell does no on-site shoots. You provide existing professional photos or book a local interiors photographer, often a few thousand USD per shooting day as an order of magnitude, and Kolonell handles selection, resizing and layout.
How long does it take?
Starter and Growth are delivered in 3 to 4 weeks once content is in. Premium starts with a written schedule, usually 4 to 6 weeks for a portfolio of 15 to 25 projects.
Can we add new projects ourselves after launch?
Yes. The site is handed over with every access, and the 3 months of support (6 on Premium) cover help with your first updates. Larger additions are quoted before any work starts.
Can you build a client portal with mood boards and approvals?
That is a custom application, quoted separately. For most studios with fewer than 10 designers, a project management tool you already pay for, linked from the site, does the job for now.
Let's scope your project. Send us your current site, ten of your best projects and the services you want to sell, and we will reply with a fixed-price plan delivered in 3 to 6 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
