Insurance brokerage website cost in Palm Beach: local agencies vs Kolonell (2026)

The verdict in three sentences

In Palm Beach, an insurance brokerage website built by a South Florida agency costs, as a 2026 ballpark, between 10 000 and 45 000 USD, because many studios between West Palm Beach, Boca Raton and Miami price for luxury real estate and financial clients. Kolonell builds a discreet site for private client, executive risk and specialty lines at a fixed price of 2 900 USD, 4 900 USD or 8 900 USD, copy included, with no on-site shoot and no in-person meetings. For a firm that has just merged or is hiring, the deciding factors are one coherent brand, clean redirects from the old domains and a careers page that producers actually read.

How far apart are the Palm Beach quotes?

The ranges below are prudent estimates, not official data. They are based on public rate cards of agencies in West Palm Beach, Boca Raton and Miami, minimum project sizes on Clutch.co profiles, hourly rates published by South Florida studios (often 120 to 200 USD per hour) and freelancer profiles visible on Upwork.

If your partners want a brand agency that runs workshops in your Clematis Street conference room, films the team on the island and stays on retainer for events, a Palm Beach County agency is the right call. Kolonell works remotely, on Eastern Time, with a written weekly update and a team on GMT, four to five hours ahead. Payment by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. See our international website offer.

Who is a Palm Beach brokerage writing for?

The county stacks several distinct markets within a few miles. On the island and along the Intracoastal, families with estates, art collections, yachts and household staff need private client programs, excess liability, fine art and marine cover. In West Palm Beach, the arrival of investment firms, family offices and their service providers has raised demand for management liability, D&O, cyber, crime and executive benefits. Wellington's equestrian season brings horse owners, barns and event organizers with very specific coverage, and Jupiter adds a dense marine community. A single generic homepage serves none of them well.

• Audience doors on the homepage: private clients, businesses and funds, equestrian, marine. Each leads to its own pages and form.
• Discreet request forms: name, preferred channel, type of risk, renewal month. No asset values or addresses in a first contact.
• Team pages by specialty, with licences and the lines each person handles.
• A careers page: open roles, licensing support, the kind of clients producers will work with. Recruitment is often the hidden reason for a redesign after a merger.
• Legal and disclosure pages: licensed entity name, licence information, privacy notice, complaint contact.

Compliance, facts only. Florida insurance agents are licensed by the Florida Department of Financial Services, and the Office of Insurance Regulation oversees insurers. Advertising must be accurate and not misleading, so no premium promises, no "best coverage" claims and no implied endorsements by carriers whose logos you are not authorized to use. Nonpublic financial information may fall under the federal GLBA framework, and Florida's data breach notification law applies to personal information. ADA website claims are frequent in South Florida; WCAG 2.1 AA is the usual technical target. This is not legal advice.

What does each plan cover after a merger?

A secure client portal for policy documents, a schedule of insured assets, or an integration with agency management software such as Applied Epic or Vertafore AMS360 is a custom application, quoted on request. Spanish or Portuguese versions are supplied by you or quoted separately. Ongoing SEO is quoted on request.

What should the three-year budget include?

Same maintenance assumption on both sides, because Kolonell maintenance after the support period is quoted on request.

The Kolonell column adds the costs we do not cover, a designer and a photographer, so the comparison stays honest.

Which questions should partners ask before choosing?

• Who maps the old URLs? After a merger, two sets of pages, profiles and forms must land somewhere sensible.
• Who approves copy for each line? Name a licensed reviewer on your side.
• How are carrier names handled? Only with written permission.
• Is the timeline written and dated? Ask for a launch date tied to your announcement.
• What does the form collect, and where does it go? It should reach the right specialist, not a shared inbox.

Mini case study

Illustrative example. Robert H. and Elena M. have just combined a 6-person private client brokerage on the island with a 9-person commercial firm in West Palm Beach. They need one site, redirects from two domains and a careers page to hire two producers. A Palm Beach County agency quotes 38 000 USD over 14 weeks, brand refresh included. Kolonell proposes Premium at 8 900 USD over about 5 weeks; the partners hire a freelance designer for the new logo at 2 500 USD and a photographer at 1 500 USD.

Upfront spend: 38 000 USD against 12 900 USD, a gap of 25 100 USD. Over three years, using the same maintenance assumption, the indicative totals are 46 400 USD and 20 100 USD.

FAQ

What does an insurance brokerage website cost in Palm Beach in 2026?

As a ballpark, 10 000 to 45 000 USD with a South Florida agency and 3 000 to 9 000 USD with a freelancer. Kolonell charges 2 900 USD, 4 900 USD or 8 900 USD at a fixed price.

We just merged. Can you combine two sites?

Yes. Growth handles up to two former domains with redirects, and Premium includes a full page-by-page mapping. The launch date is written at kickoff, usually 4 to 6 weeks for Premium.

Can you design our new logo?

No, brand identity is outside our plans. A designer you choose supplies the logo, and we build the site around it.

Can the site speak to equestrian or marine clients?

Premium includes dedicated sections for both, written from your documents. Each page is approved by your licensed staff before publication.

How do we work across the time difference?

Our team is four to five hours ahead. Calls are set in your morning or early afternoon, and a written update arrives every week.

Let's scope your project. Send us your audiences, the former domains to merge and the roles you are hiring for, and we will reply with a fixed-price plan and a launch in 3 to 6 weeks. Request your free quote or see the international offer.