The verdict in three sentences
In Palm Beach, a website for an aesthetic clinic, med spa or cosmetic surgery practice built by a local or South Florida agency sits at the top of US ranges, often 15 000 to 50 000+ USD as a 2026 ballpark, while a freelancer typically quotes 4 000 to 12 000 USD. Kolonell delivers a premium-looking site at a fixed 2 900, 4 900 or 8 900 USD, with native English copy, a project manager available on Eastern time mornings and 3 months of support (6 on Premium per the live offer). A local agency keeps a real edge for on-site editorial photography and film in your Worth Avenue or Royal Poinciana Way suite; for design, copy, structure and a discreet consultation path, a fixed-price remote studio covers the scope.
What do Palm Beach agencies charge for an aesthetic practice site?
These figures are prudent 2026 orders of magnitude, built from public rate cards of US agencies, Clutch.co profiles (minimum project sizes and hourly rates) and freelance platform listings. They do not reflect any named agency and vary widely with scope. In a high-cost market such as Palm Beach, luxury branding studios and agencies from Miami or New York often bid on the same projects, which pushes quotes upward.
| Option | 2026 ballpark | Delay | Usually included | Ongoing |
|---|---|---|---|---|
| Palm Beach or West Palm Beach agency | 15 000 to 50 000+ USD | 10 to 16 weeks | Branding, design, copy, local shoot often extra | Monthly retainer |
| Luxury branding studio (Miami, New York) | 25 000 to 50 000+ USD | 12 to 20 weeks | Brand identity, art direction, film | High retainers or project fees |
| Medical marketing firm (national) | 12 000 to 45 000+ USD | 6 to 12 weeks | Clinic templates, ads and SEO bundles | Long contracts |
| Freelancer | 4 000 to 12 000 USD | 4 to 10 weeks | Build, copy often by the clinic | Hourly |
| Kolonell Growth | 4 900 USD | 3 to 4 weeks | Full treatment library, practitioner pages, booking embed, blog | 3 months included |
| Kolonell Premium | 8 900 USD | Written schedule, usually 4 to 6 weeks | Advanced design, larger site, bilingual EN/FR available | 3 months, 6 on Premium |
US agency hourly rates commonly run 100 to 200 USD, and luxury studios sit at or above the top of that range. You can compare line by line with our international website offer.
What does a Palm Beach clientele expect from the site?
Clients in Palm Beach value discretion as much as design. Many will not leave a review, will not want to appear in a gallery, and will call or send a private request before they book anything.
- A quiet, editorial design: generous white space, strong typography, few but excellent images, fast loading on a phone.
- Treatment pages for what you actually perform: injectables, laser and skin treatments, body contouring, surgical consultations. Factual descriptions, who performs each treatment, consultation first. No "best clinic in Palm Beach", no "natural results guaranteed".
- Practitioner credentials: board certifications, licences, training, hospital affiliations where relevant. The Florida Board of Medicine and the Florida Board of Nursing regulate procedures and supervision; your practice checks how the rules apply.
- A private consultation request rather than an open booking grid, if that matches your positioning; or an embed of your existing booking software. Custom integrations are quoted on request.
- Health data: consultation and medical history forms run on a HIPAA-compliant provider if you are a covered entity.
- Before/after and reviews: written patient consent for any image, and FTC rules on endorsements, reviews and claims. Many Palm Beach practices choose not to publish galleries at all, which is a legitimate option.
- Languages: a French version for European clients is available from Premium; other languages are supplied by you or quoted separately.
ADA accessibility litigation risk applies to Florida websites as elsewhere in the US, and WCAG 2.1 AA is the common reference. This is a factual overview, not legal advice.
Where does each option shine, honestly?
| Criterion | Local luxury agency | Kolonell |
|---|---|---|
| On-site editorial photography and film | Strong, often bundled | Not included: you supply images or book a local photographer |
| In-person brand workshops | Yes | Google Meet calls at a time that suits you |
| Copywriting in English and French | English, French sometimes subcontracted | Native English and French |
| Fixed price | Rare, often hourly or phased | Fixed: 2 900, 4 900 or 8 900 USD |
| Delivery time | 10 to 20 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Domain and access | Check the contract | Domain in your name, all access handed over |
| Payment | Varies | 50 % at kickoff, 50 % at delivery, bank transfer or Wise |
Three-year total cost
| Line over 36 months | Typical Palm Beach agency | Kolonell Premium |
|---|---|---|
| Build | 20 000 to 40 000 USD (ballpark) | 8 900 USD fixed |
| Editorial photography | Often bundled or billed separately | Local photographer booked by you |
| Support after launch | Retainer from month 1 | 3 months, 6 on Premium |
| Ongoing care | Retainer, scope varies | Quoted, optional |
| Extra pages later | Hourly | Quoted per page set |
Red flags in Palm Beach quotes: a domain held by the agency, a site priced as "phase one" with no total, galleries planned without a consent process, and copy that promises outcomes.
How the remote project works
Palm Beach is on Eastern time; the Kolonell team is based in Senegal (GMT), so we overlap with your morning. One project manager, Google Meet calls at your convenience, a written weekly update. A real US reference: TR Signing Group (trsigninggroup.com), a notary and apostille service in New Jersey, with a bilingual EN/FR site, quote requests with per-file verification, a booking calendar, live chat and a back office. For a fixed scope, request your free quote.
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Mini case study
Illustrative example, not a real client. Dr. Morgan runs a cosmetic surgery and injectables practice off Royal Poinciana Way. A luxury studio proposes 38 000 USD for design and build, plus a 900 USD monthly care plan.
- Studio over 3 years: 38 000 + 36 x 900 = 70 400 USD.
- Kolonell Premium: 8 900 USD, plus a one-day editorial shoot with a local photographer at an assumed 3 000 USD, plus an assumed care plan of 300 USD per month for the 30 months after Premium support (hypothetical, the real figure is quoted): 8 900 + 3 000 + 9 000 = 20 900 USD.
Difference in this illustration: 49 500 USD over three years. Even if Dr. Morgan doubles the photography budget, the gap stays above 46 000 USD.
FAQ
How much does a med spa or aesthetic practice website cost in Palm Beach?
As a 2026 ballpark, 15 000 to 50 000+ USD with a local agency or luxury studio and 4 000 to 12 000 USD with a freelancer. Kolonell is fixed at 2 900, 4 900 or 8 900 USD.
Can a fixed-price site look premium enough for Palm Beach?
Premium at 8 900 USD includes advanced design and a larger site; the visual result depends heavily on your photography. Budget a local editorial shoot if your current images are weak.
Do we have to publish before and after photos?
No. Galleries are optional, require written patient consent and must respect FTC rules; many discreet practices skip them. Galleries start from Growth at 4 900 USD.
Can patients request a private consultation instead of booking online?
Yes, a private request form is included in every tier, starting at 2 900 USD. If it collects health information, it should run on a HIPAA-compliant form provider when your practice is a covered entity.
How long does a Premium project take?
Usually 4 to 6 weeks, with a written schedule at kickoff. Starter and Growth take 3 to 4 weeks.
Let's scope your project. Share your treatments, positioning and photography status, and we will return a fixed-price Growth or Premium scope with a written schedule. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.