The verdict in three sentences
In 2026, a lead-focused brochure website for an HR consulting firm in Douala costs between 900,000 and 2,200,000 FCFA (about 1,370-3,355 EUR) depending on the blog, the qualification form and SEO depth. For a consultancy the site is not an image expense but a mandate-acquisition channel: a single mandate typically returns 5 to 10 times the site's price. The real lever is not the design but the qualification form that filters and prioritizes requests from large corporates.
What a lead-focused HR site covers in 2026
An HR firm sells expertise, not products: executive search, social audit, training, HRIS. The site must demonstrate that expertise (blog, case studies, methodology) and convert visitors into qualified requests.
| Item | Starter | Growth | Premium |
|---|---|---|---|
| Total price (FCFA) | 900,000 | 1,500,000 | 2,200,000 |
| Approx. EUR | 1,370 | 2,290 | 3,355 |
| Pages | 5 | 8-10 | 12+ |
| HR blog | No | 1 section | Structured + SEO |
| Qualification form | Simple | Multi-field + scoring | Scoring + email routing |
| Case studies / references | 2 | 4-5 | 6+ detailed |
| Delivery time | 4 weeks | 5 weeks | 6 weeks |
| Managed hosting | 15,000 FCFA/mo | 15,000 FCFA/mo | 15,000 FCFA/mo |
The qualification form and the HR blog are the two items that turn a passive brochure site into a mandate engine.
The ROI math that justifies the budget
The logic is simple: how many mandates to pay back the site? In a market where an executive-search or social-audit mandate bills several million FCFA, the threshold is low.
| Mandate type | Average fees (FCFA) | Mandates/year to cover a 1,500,000 FCFA site |
|---|---|---|
| Executive search | 3,000,000-6,000,000 | 1 mandate |
| Social audit | 2,500,000-5,000,000 | 1 mandate |
| In-house training | 1,500,000-4,000,000 | 1 mandate |
| HRIS assignment | 4,000,000-8,000,000 | Less than 1 mandate |
A single mandate covers the site and its annual ownership cost (about 180,000 FCFA hosting). Every additional mandate captured via the site is net margin.
Mini case study
Mr. Etoundi runs a 5-consultant HR firm in Douala-Bonanjo. He invests 1,500,000 FCFA in a Growth package with an HR blog and a scoring qualification form. Six months after launch, the site generates on average 6 requests/month, of which 2 qualify as "large corporate" thanks to scoring. Over the year that translates to 3 new mandates (2 executive searches at 4,000,000 FCFA and 1 social audit at 3,000,000 FCFA), i.e. 11,000,000 FCFA in fees. The site pays for itself 7 times over in year one, ownership cost included.
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FAQ
Does an HR firm really need a blog?
Yes: the HR blog demonstrates expertise, captures organic traffic on precise queries (labor law, recruitment, HRIS) and feeds the qualification form. It is one of the best acquisition levers.
What is a scoring qualification form?
It is a form that assigns a score based on company size, budget and urgency, then automatically routes priority requests to the right consultant. It avoids wasting time on off-target requests.
How long to deliver the site?
Expect 4-6 weeks depending on the package. The main scheduling factor is writing case studies and the first blog posts, often subject to internal sign-off.
What recurring budget should I plan?
Around 15,000 FCFA/month for managed hosting, plus an optional SEO content budget if you want to accelerate organic acquisition. The base cost stays very light.
Is a brochure site enough, or do I need a CRM?
To start, the qualification form connected to an inbox is enough. A CRM becomes useful beyond a dozen qualified requests per month, so nothing slips through.
Let's scope your project. Tell us your HR services, target companies and qualification needs; we will scope a mandate-focused site between 900,000 and 2,200,000 FCFA. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
