The verdict in three sentences
A web referral partner earns between 150,000 and 500,000 FCFA per month depending on effort, with no cap. The secret is not the sale commission but the 5 % recurring cut that stacks month after month. With 2 brochure sites signed per month, a Kolonell partner exceeds 2.2 million FCFA cumulative over 12 months, part of which becomes income that arrives even in months with no new sale.
Conservative scenario: 2 brochure sites per month
Assumption: 2 Starter brochure sites at 500,000 FCFA/month, 15 % sale commission (75,000 FCFA each), maintenance 100,000 FCFA/month per client so 5,000 FCFA recurring per client. The recurring accumulates because each client stays.
| Month | Sales | Sale commission | Cumulative recurring | Monthly total |
|---|---|---|---|---|
| 1 | 2 | 150,000 | 10,000 | 160,000 |
| 3 | 2 | 150,000 | 30,000 | 180,000 |
| 6 | 2 | 150,000 | 60,000 | 210,000 |
| 9 | 2 | 150,000 | 90,000 | 240,000 |
| 12 | 2 | 150,000 | 120,000 | 270,000 |
Over 12 months: 1,800,000 FCFA in sale commissions + roughly 420,000 FCFA in cumulative recurring = 2.22 million FCFA (2026 order of magnitude, before attrition).
Active scenario: brochure + e-commerce mix
A more involved partner targets bigger tickets. A single e-commerce project at 2,000,000 FCFA pays 12 %, i.e. 240,000 FCFA — more than a whole month of brochure sites.
| Profile | Sales/month | Sale commission | Recurring (month 12) | Total month 12 |
|---|---|---|---|---|
| Occasional | 1 brochure | 75,000 | 60,000 | 135,000 |
| Regular | 2 brochures | 150,000 | 120,000 | 270,000 |
| Active | 2 brochures + 1 e-commerce/qtr | 230,000 | 180,000 | 410,000 |
| Full-time | 4 mixed projects | 500,000+ | 300,000+ | 800,000+ |
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The full-time income threshold (400,000+ FCFA/month) is reached with a steady mix of big tickets and a well-fed maintenance portfolio.
Mini case study
Ibrahim, a salesman in Abidjan, brings 2 brochure sites per month for 8 months. Sale commissions: 8 × 150,000 = 1,200,000 FCFA. His portfolio holds 16 clients on maintenance at 5,000 FCFA recurring → 80,000 FCFA/month by month 8, which keep arriving even if he stops prospecting. His recurring alone now covers his rent.
FAQ
Is the recurring really guaranteed every month? It arrives as long as the client pays maintenance. Maintenance retention is high (estimated 80–90 % over 12 months) because a live site needs updates; plan for slight attrition.
How much to live off referrals alone? Around 400,000 FCFA/month of stable income, reachable with ~15 recurring clients and 2–3 monthly sales, i.e. steady prospecting effort.
Are big tickets worth the effort? An e-commerce project at 12 % of 2,000,000 = 240,000 FCFA in one deal. The sales cycle is longer (2–6 weeks) but the per-unit gain beats three brochure sites.
What's the average first-year earning? For a regular partner, the 2026 order of magnitude sits around 2 to 2.5 million FCFA cumulative, recurring included.
Let's talk about your project. Let's simulate your partner potential based on your network. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
