The verdict in three sentences
A vertical health SaaS costs 35 to 80 € per practitioner per month, i.e. 8,400 to 19,200 € a year for 20 practitioners, but it locks you into its model and limits. A custom platform orchestrating appointments, patient records and billing costs 60,000 to 125,000 € excl. tax plus 700 to 1,500 € in monthly maintenance, with mandatory certified health-data hosting and health-insurance and accounting connectors. Custom pays off when your processes are specific: here, -35% no-shows and 8 hours a week saved at the front desk.
Vertical vs custom: the decision grid
The right choice depends on how specific your flows are, not on dogma. Here's the 2026 grid.
| Criterion | Vertical SaaS | Custom |
|---|---|---|
| Entry cost | 35-80 €/practitioner/month | 60,000-125,000 € excl. tax |
| Cost 20 practitioners / year | 8,400-19,200 € | maintenance 8,400-18,000 €/year |
| Process fit | limited | total |
| Certified health hosting | included (shared) | to contract (dedicated) |
| Health-insurance connector | standard | custom |
| Accounting connector | vendor-dependent | native |
| Code ownership | no | yes |
| Implementation time | 2-6 weeks | 16-24 weeks |
If your patient journeys are standard, vertical is enough. As soon as you combine several specialties, a technical platform or a proprietary billing logic, custom regains the advantage.
5-year TCO for 20 practitioners
Let's reason over 5 years, a realistic horizon for a health line-of-business tool.
| Scenario | Initial cost | Annual recurring cost | 5-year total |
|---|---|---|---|
| Vertical SaaS (60 €/pract./month) | 0 | 14,400 € | 72,000 € |
| Custom (build 90,000 € + maint. 1,100 €/mo) | 90,000 € | 13,200 € + hosting ~4,800 € | 90,000 € + 90,000 € = 180,000 € |
| Custom (with no-shows & front desk valued) | 90,000 € | same | see case study |
In direct cost, vertical stays cheaper over 5 years. Custom justifies itself through operational gains: fewer no-shows and less front-desk time, quantified below.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Dr. Fontaine runs a 20-practitioner health center. The no-show rate was 12% on 4,000 monthly appointments, i.e. 480 lost slots. Valuing each missed consultation at 25 € of margin, that's 12,000 € lost per month. A smart-reminder module built into the custom software brings no-shows down to 7.8% (-35%), i.e. 168 no-shows avoided per month, about 4,200 € recovered each month, over 50,000 € a year. Add 8 hours a week saved at the front desk (at 22 €/loaded hour, roughly 9,100 € a year) and the 90,000 € build pays back in under two years.
FAQ
Is certified health-data hosting really mandatory? Yes, as soon as you host personal health data, hosting must be certified. It's a line item to contract (often 300-500 € a month) and to include in the TCO from the start.
Can we connect health-insurance and accounting? Yes. The health-insurance connector automates claims transmission, and an accounting connector avoids double entry of billing. These are two high-value flows.
How long to deploy custom? Plan on 16 to 24 weeks depending on scope. Vertical goes live in 2 to 6 weeks: that's the price of standardization.
How do you cut no-shows by 35%? Through multichannel reminders (SMS, email), one-click confirmation, waitlist management and a 2-day-before reminder. The -35% figure is a 2026 order of magnitude observed with well-designed reminder systems.
When does custom become profitable? When your annual operational gains (avoided no-shows, front-desk time, billing) exceed maintenance, custom becomes a profitable investment. Beyond 20 practitioners or with very specific processes, that's often the case.
Let's scope your project. Tell us your number of practitioners, your specialties and your hosting/health-insurance constraints, and we'll frame a scope with an indicative budget in euros excl. tax. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
