The verdict in three sentences
A corporate website redesign for an industrial mid-cap in Frankfurt costs EUR 25,000 to 60,000 excl. VAT in 2026, with the spread driven mainly by template count (12 to 30), languages and the connection to the recruiting system. A serious timeline is 8 to 14 weeks, plus maintenance of EUR 450 to 1,200 per month. The real budget risk is not the initial quote but a late launch, which directly hurts employer branding and the hiring of technical profiles.
What drives the budget of a corporate redesign
An industrial mid-cap website is not an enlarged brochure site. It serves several audiences at once: OEM customers, candidates, investors and banks, local press and public bodies. Each audience means different templates, content and sometimes different approval flows. The table below gives 2026 orders of magnitude seen on the market.
| Item | Essential version | Full version | Comment |
|---|---|---|---|
| Scoping workshops and sitemap | EUR 2,500 | EUR 6,000 | 2 to 5 workshops with management, HR, sales |
| UI design (templates) | 12 templates: EUR 7,000 | 30 templates: EUR 16,000 | About EUR 550 per template |
| Development and headless CMS | EUR 9,000 | EUR 20,000 | Approval workflow included in full version |
| Languages (DE/EN or DE/EN/FR) | EUR 2,000 | EUR 6,500 | Translation not included |
| HR integration (job feed) | EUR 1,500 | EUR 5,500 | Feed from Personio, StepStone or SAP SuccessFactors |
| Accessibility (BFSG/WCAG) and performance | EUR 1,500 | EUR 4,000 | Audit and fixes before launch |
| Content migration and SEO | EUR 1,500 | EUR 2,000 | Complete 301 redirect plan |
| Indicative total | EUR 25,000 | EUR 60,000 | 2026 order of magnitude |
Two items are often underestimated by communications directors: content migration (product sheets, news, ESG reports) and HR integration. For a mid-cap hiring 40 to 80 people a year, a careers page connected in real time to the ATS changes the quality of applications received.
Local agency, big-city agency or remote studio
The choice of vendor matters as much as scope. Premium big-city agencies charge higher day rates, local agencies offer proximity, and remote studios compress costs without necessarily sacrificing quality if scoping is rigorous.
| Criterion | Local agency | Premium big-city agency | Remote studio |
|---|---|---|---|
| Average 2026 day rate | EUR 650 to 850 | EUR 850 to 1,200 | EUR 400 to 600 |
| Budget for 20 bilingual templates | EUR 38,000 to 48,000 | EUR 50,000 to 65,000 | EUR 24,000 to 32,000 |
| Typical timeline | 10 to 14 weeks | 12 to 16 weeks | 8 to 11 weeks |
| On-site workshops | Included | Billed as travel | Video calls, 1 on-site workshop possible |
| Monthly maintenance | EUR 600 to 1,200 | EUR 900 to 1,500 | EUR 450 to 800 |
| Industrial references | Frequent (chemicals, engineering) | Mostly large groups | Varies, check them |
The right question is not who is cheapest but who delivers on time with a CMS your team can run alone. Always ask for a week-by-week plan, the project manager's name and two references from comparable mid-caps.
What a three-month delay costs
An outdated corporate site weighs on recruiting, especially for scarce profiles: maintenance technicians, automation engineers, process engineers. Take a mid-cap hiring 60 people a year, 20 of them technical. If each unfilled technical role costs about EUR 600 per working day in lost output or temp staff, and a modern site shortens time-to-hire by 5 days on average, the annual stake is 20 x 5 x 600 = EUR 60,000. Three months of delay therefore cost around EUR 15,000, a quarter to half of the redesign budget.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Claire, communications director of a 450-employee machining company near Frankfurt, receives three quotes: EUR 52,000 (premium agency, 15 weeks), EUR 41,000 (local agency, 12 weeks) and EUR 29,000 (remote studio, 9 weeks). Scope is identical: 18 templates, two languages, job feed from the ATS. Adding the cost of delay estimated at EUR 5,000 per month, the real gap widens: the remote studio delivers 6 weeks earlier than the premium agency, about EUR 7,500 of additional savings. Claire picks the studio, on condition of an on-site kickoff workshop and maintenance at EUR 550 per month with a guaranteed 4 business-hour response time.
FAQ
How much does a corporate website redesign cost for a mid-cap in 2026?
Budget EUR 25,000 to 60,000 excl. VAT depending on template count, languages and HR integration. A median scope of 18 to 20 bilingual templates lands around EUR 35,000 to 45,000.
What timeline should we plan from signature to launch?
Between 8 and 14 weeks for a well-scoped project. Internal approvals (management, legal, HR) often represent 30% of total time, so sign off an approval calendar at the start.
Do we need maintenance after the redesign?
Yes, EUR 450 to 1,200 per month depending on service level. It covers security updates, monitoring, small changes and a guaranteed response time.
Does adding a language double the budget?
No, an extra language costs EUR 2,000 to 6,500 on the technical side, plus translation at roughly EUR 0.12 to 0.18 per word for professional work in 2026.
How do we avoid losing traffic during the redesign?
Require a 301 redirect plan covering 100% of existing URLs and Search Console monitoring for 8 weeks after launch. Without it, organic traffic drops of 10 to 30% are common.
Let's scope your project. Send us your current sitemap and hiring goals: we price the scope, indicative budget and a week-by-week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
