The verdict in three sentences
A fuel retail network website with a station locator costs 20,000 to 45,000 EUR in the UK or the UAE in 2026 (6 to 14 million FCFA in Douala), delivered in about 10 weeks. The value sits in the data: services per station (car wash, shop, LPG, EV charging), opening hours and prices updated by site managers through a simple back office, otherwise the map is wrong within three months. Done well, the site cuts customer service calls by around 30 % and becomes the main acquisition channel for fleet fuel cards.
The building blocks that drive the price
The locator is only one part of the project. The budget depends on the number of stations, the depth of each station page and how easily managers can update their details from a phone.
| Building block | Description | Indicative 2026 cost |
|---|---|---|
| Corporate website | Group, quality commitments, news, careers | 4,500 to 9,000 EUR |
| Station locator | Map, geolocation, service filters, directions | 4,000 to 8,500 EUR |
| Station pages (40 to 120) | Hours, services, photos, local SEO page | 2,500 to 6,500 EUR |
| Manager back office | Mobile updates, head office approval, history | 3,000 to 7,500 EUR |
| Fleet fuel card section | Presentation, savings simulator, account request | 3,000 to 6,500 EUR |
| Displayed prices | ERP import or central entry | 3,000 to 7,000 EUR |
| Total | 20,000 to 45,000 EUR |
Station pages carry strong SEO value: searches such as "petrol station open near me" or "LPG station Dubai Marina" bring steady local traffic. Each page must be indexable, with GasStation JSON-LD markup, address, GPS coordinates and hours.
Mapping, hosting and recurring costs
The mapping API choice weighs on the monthly bill. For a mid-sized network, map loads often stay within free quotas.
| Option | Monthly cost 2026 | Strengths | Limits |
|---|---|---|---|
| OpenStreetMap + Leaflet | 0 EUR | Free, no quota | Less detailed base maps in some areas |
| Mapbox | 0 to 80 EUR | Custom styling, 50,000 free loads | Billing beyond quota |
| Google Maps Platform | 0 to 200 EUR | Accurate addresses, directions | Expensive at high traffic |
| Hosting + CDN | 60 to 150 EUR | Speed on mobile, uptime | Size to traffic |
| Maintenance and support | 400 to 900 EUR | Fixes, changes, monitoring | 12-month commitment |
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Mobile accounts for more than 80 % of traffic on a fuel network website. The map must load in under 3 seconds on a weak connection, which means lazy-loading the base map and showing a text list of stations immediately.
Mini case study
Oliver, marketing director of a 65-station network in the Midlands, handles about 2,400 customer service calls a month, 60 % of them about opening hours, car wash availability or a station address. After launching a 32,000 EUR site with a manager back office, calls drop by 30 %, or 720 fewer calls. At 4 minutes per call, that frees 48 hours a month, roughly a part-time agent worth about 1,300 EUR monthly. On top of that, the form brings 14 fleet card requests a month: two haulage SME accounts at 10,000 EUR of fuel per month are enough to justify the project within a year.
FAQ
Can station managers really keep their page up to date? Yes, if the interface fits on a phone screen with 3 or 4 fields and head office approval. Plan half a day of training per region and an automatic reminder every 4 weeks.
Should pump prices be displayed? In the UK, fuel price transparency has become a strong regulatory and customer expectation, so a live feed is worth it. An ERP import costs 3,000 to 7,000 EUR and removes manual entry errors. In Cameroon, fuel prices are state-regulated, so display mainly covers LPG, lubricants and washing.
What timeline should we expect? About 10 weeks: 2 for scoping and station data collection, 3 for design, 4 for development, 1 for QA. Collecting GPS coordinates and station photos is often the real bottleneck.
Can fleet card applications be handled online? Yes, through a qualified form (fleet size, monthly consumption, regions) sent to the sales CRM. Allow 3,000 to 6,500 EUR including a savings simulator.
Let's scope your project. Tell us your number of stations, the services to display and your current tools: we will price the scope, indicative budget and a 10-week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.