The verdict in three sentences
A multilingual export website for a flour miller costs 9,000 to 22,000 EUR in 2026 (90,000 to 220,000 MAD in Casablanca; in the UK or Canada, often 15,000 to 35,000 EUR), over 10 to 14 weeks. Moving from one to three languages (for example EN, FR and Arabic with RTL) adds 35 to 50 % to the budget, with professional translation at 0.08 to 0.15 EUR per word and a hreflang setup that is essential so each market sees the right version. The return comes from a qualified quote request form, which replaces dozens of unstructured WhatsApp and email exchanges with importers.
What a flour miller's export site must contain
Buyers in West Africa, Europe and North America look for the same information before asking for a price: specifications, certifications, capacity, packaging and delivery lead times.
| Section | Content | Buyer priority |
|---|---|---|
| Product range | Bread, pastry and all-purpose flours, fine and coarse semolina, bran | Very high |
| Technical sheets | Moisture, protein, ash, alveograph W, downloadable PDF | Very high |
| Certifications | ISO 22000, halal, FSSC where applicable, dated certificates | High |
| Packaging | 25 and 50 kg bags, big bags, private label | High |
| Export logistics | FOB and CIF Incoterms, port of loading, lead time per destination | High |
| Quote request | Product, volume in tonnes, destination, Incoterm | Critical |
| Group and quality | Milling capacity, laboratory, traceability | Medium |
The technical sheet must exist as HTML in each language, not only as a PDF: a buyer in Abidjan typing "farine T55 export" should land on an indexed French page, while an importer in Manchester or Toronto lands on the English version.
What the languages cost
| Configuration | 2026 budget | Timeline | Notes |
|---|---|---|---|
| One language | 6,500 to 15,000 EUR | 8 to 10 weeks | Covers the home market |
| Two languages | 8,000 to 18,500 EUR | 9 to 12 weeks | Adds a second export zone |
| Three languages incl. Arabic (RTL) | 9,000 to 22,000 EUR | 10 to 14 weeks | Maghreb, Middle East, mirrored layout |
| Professional translation | 0.08 to 0.15 EUR per word | 1 to 2 weeks | About 12,000 words per language |
| Milling-specialist proofreading | 300 to 800 EUR per language | 1 week | Alveograph and extraction rate terms |
| Multilingual maintenance | 250 to 600 EUR a month | 12 months | Sheet and certificate updates |
Arabic in RTL goes beyond translation: the grid, directional icons, tables and forms must be mirrored and tested. Allow 10 to 15 % of the development budget for this alone. The hreflang setup (fr, en, ar, plus x-default) and one sitemap per language stop Google from showing the French version to a buyer in Dubai.
For 12,000 words, translation costs 960 to 1,800 EUR per language. Machine translation alone is not advisable for technical sheets: an error on a protein rate or W value can sink a tender.
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Mini case study
Youssef, export sales director of a Casablanca flour mill, handles 60 price requests a month via WhatsApp and email, 40 % of them with no volume or destination. He invests 175,000 MAD (about 16,000 EUR) in a trilingual site with a structured quote form. After 6 months, 70 % of requests arrive qualified and his team saves about 25 hours a month. He signs two new importers in Dakar and Conakry at 400 tonnes a year each. With an estimated net margin of 250 MAD (about 23 EUR) per tonne, those two contracts bring in 200,000 MAD a year, covering the project in under 11 months. A Canadian miller with a comparable scope would pay closer to 25,000 EUR, with a similar payback logic.
FAQ
Do we really need an Arabic version? Yes if you target Mauritania, Algeria, Libya or the Gulf, where public buyers and wholesalers often work in Arabic. Otherwise two languages are enough and save 1,000 to 3,500 EUR.
How should ISO 22000 and halal certifications be displayed? On a dedicated page with the logo, certifying body, validity date and the certificate as a PDF. Update the date every 12 months: an expired certificate visible online loses deals.
Is hreflang hard to set up? Not on a modern site: it is generated automatically when each page declares its equivalents. The cost is included in a serious budget, yet about 30 % of multilingual sites audited in 2026 still show hreflang errors.
Can we show prices online? Flour prices move with wheat markets, often weekly. A quote form with a 24-hour response beats a public price that quickly goes stale.
What timeline for a trilingual site? Between 10 and 14 weeks, including 2 weeks of translation and technical proofreading in parallel with development. Collecting up-to-date technical sheets from the lab is often the longest step.
Let's scope your project. Tell us your target markets, languages and number of product references: we will price the scope, indicative budget and timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.