The verdict in three sentences
A corporate website redesign for a cement manufacturer costs 25,000 to 60,000 EUR in Europe or the Gulf in 2026 (9 to 18 million FCFA in Dakar), over 12 to 16 weeks with 6 to 8 page templates. Success is decided in the RFP: a vague scope (investors, sustainability, product data, distributor network) doubles the gap between bids and makes them impossible to compare. A 60/40 technical/price scoring grid and a separately priced maintenance lot protect your communications team.
What the RFP must cover
A cement producer's website serves four audiences at once: investors and banks, public authorities and engineering firms, distributors and builders' merchants, local communities and job candidates. Each audience needs a dedicated template. Product datasheets (CEM I 52.5, CEM II 42.5, special cements) should be structured data, with the standard, 28-day strength, recommended uses and a downloadable safety data sheet.
| Functional block | Expected content | Templates | Share of budget (2026 estimate) |
|---|---|---|---|
| Home and group | Key figures, capacity in tonnes, governance | 1 | 10 % |
| Investor relations | Annual reports, press releases, calendar | 1 | 15 % |
| Sustainability | CO2 emissions, quarries, community programmes | 1 | 12 % |
| Product catalogue | CEM I, CEM II datasheets, SDS PDF, comparator | 2 | 25 % |
| Distributor network | Map, regional filters, direct contact | 1 | 18 % |
| Careers and news | Job offers, press, media library | 1 to 2 | 20 % |
Also state non-functional requirements: bilingual content (plus Arabic with RTL in the Gulf), WCAG 2.1 AA accessibility, CDN hosting, load time under 2.5 seconds on mobile, GDPR compliance and a two-level approval workflow (communications, then executive management) in the CMS.
Budget, timeline and scoring grid
Price gaps come mainly from the number of templates, content migration and integration depth (CRM, ERP for product data, recruitment tool).
| Item | Low range | High range | Timeline |
|---|---|---|---|
| Discovery and UX (workshops, sitemap) | 3,500 EUR | 8,000 EUR | 2 to 3 weeks |
| Design of 6 to 8 templates | 5,000 EUR | 11,000 EUR | 3 weeks |
| Development and headless CMS | 10,000 EUR | 25,000 EUR | 5 to 7 weeks |
| Content migration and copywriting | 3,500 EUR | 9,000 EUR | 2 weeks |
| QA, accessibility, security | 3,000 EUR | 7,000 EUR | 1 to 2 weeks |
| Monthly maintenance | 400 EUR | 1,200 EUR | 12 months minimum |
| Total project | 25,000 EUR | 60,000 EUR | 12 to 16 weeks |
For scoring, a 60/40 technical/price weighting stops you from picking the cheapest bid without guarantees. Split the 60 technical points as follows: understanding of the need (15), methodology and plan (15), industrial references (10), quality of mock-ups or samples (10), maintenance plan and SLA (10). Always ask for a sprint plan, the named team and a reversibility clause covering code and content.
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Mini case study
Markus, head of communications at a cement group in Bavaria, receives four bids: 21,000, 34,000, 41,000 and 64,000 EUR. With the 60/40 grid, the 34,000 EUR bid scores 48 technical points out of 60 and 32 price points, for 80 out of 100. The cheapest bid tops out at 31 technical points (no CMS workflow, no distributor map), totalling 71 despite 40 price points. Over three years, adding 700 EUR of monthly maintenance, the chosen bid costs 59,200 EUR, about 1,650 EUR a month for an asset that also supports financial communication and hiring. For reference, the same scope in Dakar comes to 11.2 million FCFA.
FAQ
How long does it take to write a good RFP? Allow 2 to 3 weeks with 3 internal workshops (communications, sales, finance). External scoping costs 2,000 to 4,000 EUR and often narrows the gap between bids by 20 %.
Should the RFP mandate a technology? It is better to require outcomes: a CMS with approval workflow, a Lighthouse score above 90, code reversibility. Leaving the stack open widens competition and avoids the 10 to 15 % premium tied to an imposed platform.
Should CEM I and CEM II datasheets be PDF or HTML? Both: one indexable HTML page per product for SEO, plus the safety data sheet as a PDF. Engineering firms often search for 28-day strength directly on Google.
What should maintenance cost? Between 400 and 1,200 EUR a month depending on the SLA: security updates, backups, 4 to 8 hours of changes and 24/7 monitoring. Require a response time under 4 hours for blocking incidents.
Can annual reports be published in an interactive format? Yes, allow 4,500 to 9,000 EUR extra for an interactive annual report with charts. It is a strong signal for lenders and international partners.
Let's scope your project. Send us your current sitemap and target audiences: we will price the scope, indicative budget and sprint plan for your redesign. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.