The verdict in three sentences
A referral partner's first 90 days are won on consistency, not luck: 30 prospects, 6 meetings and 2 sales a month are enough to build a pipeline. At that pace, target income by month 3 nears 450,000 FCFA in sale commission, plus recurring income starting to land. All without coding, using the demos and quotes Kolonell provides and a 15 % commission on every showcase site.
The month-by-month plan
Each month has one dominant goal: learn, drill, then scale. The typical 2026 funnel stays stable: roughly 1 sale per 15 prospects contacted.
| Month | Goal | Prospects | Meetings | Sales | Sale commission |
|---|---|---|---|---|---|
| Month 1 | Learn & test | 30 | 6 | 1 | 75,000 FCFA |
| Month 2 | Drill the pitch | 30 | 7 | 2 | 150,000 FCFA |
| Month 3 | Scale the pipeline | 40 | 8 | 3 | 225,000 FCFA |
| 90-day total | — | 100 | 21 | 6 | 450,000 FCFA |
Over the quarter, six cumulative sales pay 450,000 FCFA in sale commission. If four clients take maintenance at 60,000 FCFA/month, recurring income already reaches 12,000 FCFA/month by the end of the 90 days.
Weekly KPIs to track
A partner who measures weekly adjusts fast. Here are the weekly milestones to hold to stay on track.
| Metric | Weekly target | Main source |
|---|---|---|
| New prospects contacted | 8 to 10 | Network, markets, LinkedIn |
| Demos sent | 4 to 5 | Kolonell generator |
| Meetings booked | 2 | 30-second pitch |
| Follow-ups made | 6 to 8 | WhatsApp / call |
| Quotes signed | 0.5 | Day+1 / Day+3 / Day+7 follow-up |
Half a signed quote per week is indeed 2 sales a month: the pipeline is built through consistent touches, not occasional spikes.
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Mini case study
Ousmane, a new partner in Ziguinchor, follows the plan. Month 1: 30 merchants contacted at the market and on Facebook, 1 sale (75,000 FCFA). Month 2: pitch drilled, 2 sales (150,000 FCFA). Month 3: 3 sales (225,000 FCFA). 90-day total: 450,000 FCFA in sale commission, plus 4 maintenance contracts at 3,000 FCFA/month, or 12,000 FCFA of recurring income that will climb in month 4. His acquisition cost: time and a smartphone.
FAQ
Do I need a budget to start? No. The first 90 days rely on your network, markets, LinkedIn and Facebook groups. Kolonell provides demos and quotes for free; your only investment is time.
Where do I find 30 prospects a month? Combine four sources: your direct network, markets and commercial areas, LinkedIn for B2B, and merchant Facebook groups. Eight to ten contacts a week is enough.
Is the 450,000 FCFA income guaranteed? No, it is a 2026 order of magnitude based on 6 sales in 90 days. The result depends on your consistency; the recurring income then stacks even with no new sale.
How much time per day is needed? Two to three hours a day is enough to keep 8 to 10 prospects and 6 follow-ups per week, alongside another activity.
What happens after the 90 days? The pipeline and recurring income take over. With 6 clients on maintenance, you start month 4 with a base of recurring commissions before the first new sale.
Join the Kolonell referral partner program. Follow the 90-day plan and build your pipeline from week one. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.