The verdict in three sentences
A referral partner's pitch fits in 30 seconds: a concrete problem, a numbers-based result, a price, a call to action. Well-drilled, it converts 20 to 30 % of conversations into meetings, versus under 10 % for a vague pitch. And every showcase site signed behind that pitch earns you a 15 % commission plus 5 % recurring at Kolonell.
The structure of a pitch that converts
A good pitch follows four beats, each 5 to 10 seconds. The goal is not to sell the site but to land the meeting or the demo.
| Beat | Content | Numbers example |
|---|---|---|
| Problem hook | The lost revenue | "70 % of your customers look you up on Google before calling" |
| Local proof | A concrete result | "A restaurant in Dakar doubled its bookings in 2 months" |
| Offer & price | The entry point | "A pro site from 250,000 FCFA, delivered in 10 days" |
| CTA | The next action | "Shall I show you a demo in your name tomorrow?" |
The secret: the personalized demo. Showing a preview in the SME's name, with its city and colour, moves the prospect from curious to interested in seconds.
Common objections and answers
Three objections come up almost every time. Anticipating them doubles your meeting-conversion rate.
| Objection | Short answer | Conversion after answer |
|---|---|---|
| "It's too expensive" | "250,000 FCFA once, versus one lost customer a week" | ~ 35 % |
| "I already have Facebook" | "Facebook rents your audience, a site is yours" | ~ 30 % |
| "I don't have time" | "Kolonell handles everything, you approve in 2 meetings" | ~ 40 % |
| "I'll think about it" | "I'll send you a free demo in your name" | ~ 25 % |
Every answer steers the conversation back to the demo, never toward a debate on price.
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Mini case study
Modou, a partner in Thies, tests his pitch on 10 merchants at the market in one morning. Three accept a demo (30 %), two confirm a meeting, and one signs a Growth showcase at 500,000 FCFA. His commission: 75,000 FCFA for a morning of fieldwork, plus 3,000 FCFA/month recurring if the client takes maintenance. By sharpening his ROI hook, he aims for 2 signings per 10 the following month.
FAQ
How long should the pitch be? 30 seconds maximum out loud. Beyond that the prospect disengages; the goal is to land a meeting, not to explain everything on the spot.
Should I state the price right away? Yes for showcase sites: "from 250,000 FCFA" reassures and filters out the merely curious. For e-commerce or institutional, steer toward a custom quote instead.
What is a realistic conversion rate? 2026 order of magnitude: 20 to 30 % of well-run pitches lead to a meeting, and about one meeting in three closes with a signature.
Does the personalized demo cost me anything? No. Kolonell generates the demo in the prospect's name (city, phone, colour) via URL parameters; you front no cost.
How do I earn my commission after the pitch? You pass the lead to Kolonell, the team closes and builds the site, and you collect 15 % on payment plus 5 % recurring on maintenance.
Join the Kolonell referral partner program. Let's sharpen your 30-second pitch and your first commissions together. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.