The verdict in three sentences
A family holding with 6 companies can get a sober, credible corporate website for EUR 15,000 to 40,000 excluding VAT in 2026, with 12 to 20 pages, one page per subsidiary and a press release section. The most underestimated line is copywriting, billed at EUR 400 to 700 per page, because a holding almost never has ready-made content. Success depends on editorial governance written down from day one: who writes, who approves, who publishes, between the holding and each subsidiary.
Why a holding needs a website
Three audiences visit the site with different expectations: banks and investors (soundness, key figures, governance), business owners selling SMEs the holding might acquire (investment philosophy, holding horizon), and talent (values, cross-company careers). A well-built corporate site shortens first meetings: the selling founder already understands the approach.
Detailed budget by scope
| Item | Sober version (12 pages) | Full version (20 pages) |
|---|---|---|
| Discovery, positioning, sitemap | EUR 2,000 | EUR 4,000 |
| Custom design | EUR 4,000 | EUR 8,000 |
| Development and CMS | EUR 4,500 | EUR 10,000 |
| Copywriting (EUR 400 to 700 per page) | EUR 4,800 | EUR 12,000 |
| Photos and executive portraits | EUR 1,500 | EUR 3,500 |
| Subsidiary pages (6) and press module | Included in the 12 pages | EUR 2,500 |
| Total excl. VAT | EUR 16,800 | EUR 40,000 |
| Timeline | 8 weeks | 12 weeks |
Hosting and maintenance cost EUR 80 to 250 a month. A second language (Irish for public image, French or German for continental investors) adds 20 to 30 % to the budget.
Editorial governance: who approves what
This is what most often stalls holding projects. Each subsidiary has its own managing director, sometimes its own website, and does not want its description rewritten without consent. Here is a matrix that works.
| Content | Writes | Approves | Publishes | Review frequency |
|---|---|---|---|---|
| Homepage and family history | Agency with management | Holding chair | Executive assistant | Yearly |
| Investment philosophy | CFO | Chair + family council | Executive assistant | Yearly |
| Consolidated key figures | CFO | Auditors informed | CFO | After year-end close |
| Subsidiary pages | Each subsidiary MD | Subsidiary MD then holding | Holding | Twice a year |
| Press releases (acquisition, appointment) | Agency or PR | Chair + MD concerned | Holding | On the event |
| Job offers | Each subsidiary HR | Holding HR | Holding HR | Ongoing |
Two rules prevent deadlock: a 5 working day approval window, after which content is deemed approved, and a 2-page editorial charter (tone, vocabulary, publishable figures) signed by every subsidiary MD.
What to publish and what to keep off the site
A private family holding has no obligation to publish detailed financials on its website (filed accounts at the Companies Registration Office are another matter). Common practice: rounded consolidated revenue, headcount, number of sites, founding year, governance principles. Net profit and shareholding breakdown stay off the site.
Mini case study
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Helen, CEO of a family holding in Dublin (6 subsidiaries, 380 employees, EUR 62 million consolidated revenue), plans 2 acquisitions within 3 years. The M&A advisory firm she would hire charges EUR 15,000 per deal for target search. A EUR 28,000 corporate site with a clear "Sell your business" page typically generates 1 to 3 qualified seller contacts a year for this kind of group. If a single deal closes directly, the holding saves the EUR 15,000 search fee and part of the success fee, often 2 to 4 % of the target's value. On a EUR 3 million target, 2 % is EUR 60,000.
FAQ
Should subsidiary websites be merged into the holding site?
Rarely. Subsidiaries keep their commercial sites, and the holding runs a 12 to 20 page corporate site linking to them. Merging costs 2 to 3 times more and blurs the brands.
How long does copywriting take?
Budget 3 to 4 weeks for 15 pages, including 2 one-hour interviews with the chair and 1 with each subsidiary MD. It is often the project's critical path.
Which CMS for a corporate site?
WordPress or a headless CMS both work. What matters is that the executive assistant can publish a press release in under 10 minutes without a supplier.
Do we need a second language?
Yes if the holding has subsidiaries or financial partners abroad. The extra cost is EUR 3,000 to 8,000 depending on the number of translated pages.
How do we protect the family's privacy?
Limit portraits to operational executives, avoid wealth data and have the chair approve every page. The site talks about the companies, not the family fortune.
Let's scope your project. Tell us the number of subsidiaries, target audiences and your timeline, and we will price a corporate site between EUR 15,000 and 40,000, copywriting included, delivered in 8 to 12 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.