The verdict in three sentences
On institutional deals the Kolonell referral rate is the lowest (8 %), but the base is 10 to 50 times larger than a showcase site. A corporate deal signed at 18,000,000 FCFA pays you 1,440,000 FCFA, the equivalent of eight showcase-site sales. The whole game rests on the relationship introduction: here you don't cold-prospect, you get introduced to a CEO, a CIO or a communications director.
Why 8 % pays more than 15 %
A beginner referrer instinctively chases the highest rate. That is an arithmetic mistake. The rate doesn't create the income: it's rate × ticket that matters. Compare a day of prospecting across each Kolonell pole.
| Pole | Referral rate | Average 2026 ticket | Commission per deal |
|---|---|---|---|
| Showcase | 15 % + 5 % recurring | 500,000 FCFA | 75,000 FCFA |
| E-commerce | 12 % | 2,000,000 FCFA | 240,000 FCFA |
| Marketplace | 10 % | 7,000,000 FCFA | 700,000 FCFA |
| Institutional | 8 % | 18,000,000 FCFA | 1,440,000 FCFA |
A showcase referrer would need to close 19 clients to match a single institutional deal at 18,000,000 FCFA. On institutional, volume is low but each signature is structural.
The institutional grid by tier
The institutional pole never shows a price on the site: everything goes through a "Request a quote" form and a dedicated project manager. Here are the 2026 reference ranges and the matching 8 % referral commission.
| Tier | 2026 ticket FCFA | 8 % commission | Sales cycle |
|---|---|---|---|
| Corporate Standard | 5,000,000 – 8,000,000 | 400,000 – 640,000 | 2 – 3 months |
| Corporate Premium | 10,000,000 – 18,000,000 | 800,000 – 1,440,000 | 3 – 5 months |
| Group / Holding | 25,000,000 – 60,000,000+ | 2,000,000 – 4,800,000+ | 4 – 6 months |
The targets are precise: banks and insurers, international NGOs, ministries and local governments, pan-African holdings. The cycle is long (tender, budget approval, legal), but the ticket and the long-term relationship justify it. Estimate: 2026 order of magnitude, the final ticket depends on the brief.
Mini case study
Fatou, a former bank executive in Dakar, keeps a dense network of CIOs and communications directors. She has no time to sell, but she can introduce. She presents Kolonell to an insurance group that wants to rebuild its multilingual corporate site with a partner portal. The project is signed as Corporate Premium at 18,000,000 FCFA.
Her commission: 18,000,000 × 8 % = 1,440,000 FCFA on a single introduction. If the group later adds a subsidiary site at 9,000,000 FCFA, she earns another 720,000 FCFA. Total across two deals: 2,160,000 FCFA for two emails and two coffees.
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FAQ
What is the minimum size of an institutional deal?
The floor budget is 5,000,000 FCFA, which already produces a 400,000 FCFA commission at 8 %. Below that, the project usually belongs to the showcase or e-commerce pole.
Do you need to be a salesperson to become an enterprise referrer?
No. The decisive asset isn't sales technique but your address book: a single CEO, CIO or procurement contact is enough. Kolonell runs the entire technical cycle and writes the quote.
How long before I get paid?
The institutional cycle runs 2 to 6 months between introduction and signature. The commission is paid when the client deposit is collected, then on the balance, via Wave, Orange Money or bank transfer.
Is the 8 % rate negotiable on a very large deal?
On Group/Holding tickets above 25,000,000 FCFA, terms are discussed case by case. An 8 % commission on 60,000,000 FCFA already represents 4,800,000 FCFA.
Can I combine several poles as a referrer?
Yes. Many referrers combine showcase volume (15 % + 5 % recurring) with one or two large institutional deals per year. The Kolonell program rewards each pole on its own grid.
Let's talk about your project. If you can make an introduction inside a bank, an NGO or a group, the Kolonell referral program turns your network into income. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
