The verdict in three sentences
A firm of 6 employment lawyers, in Rennes, Dublin or elsewhere, that mostly hears from employees in disputes and now wants to advise HR directors and executives must rebuild its website around the employer: HR audits, restructurings, employer-side tribunal litigation, works council relations. A realistic budget is 6,000 to 10,000 EUR excl. VAT for 15 expertise pages, delivered in 6 weeks, then 2 articles per month and local SEO at 200 to 600 EUR/month. All content must comply with professional conduct rules (in France, the bar's national rules known as the RIN): no aggressive solicitation, no disparaging comparisons, no promised outcomes.
What the redesign costs in 2026
| Item | Range excl. VAT (2026 order of magnitude) | Detail |
|---|---|---|
| Strategy and sitemap | 800 to 1,400 EUR | Workshops with partners, HR personas |
| Custom design | 1,500 to 2,500 EUR | Sober, readable, accessible branding |
| Development and CMS | 2,000 to 3,500 EUR | 15 expertise pages, lawyer profiles, blog |
| Writing expertise pages | 1,200 to 2,000 EUR | Or in-house writing, reviewed |
| Migration and 301 redirects | 300 to 600 EUR | Preserve existing rankings |
| Total redesign | 6,000 to 10,000 EUR | 6-week timeline |
| Local SEO and content | 200 to 600 EUR/month | 2 articles/month, Google profile |
The most underestimated item is writing. If lawyers write themselves, count 2 to 3 hours per page: 15 pages mean 30 to 45 partner hours, far more than the cost of a specialist legal writer.
Switching audience: from individuals to HR directors
An HR director does not search "unfair dismissal lawyer". They search "collective redundancy procedure", "workforce agreement", "HR compliance audit" or "employer tribunal lawyer". The sitemap must follow their problems, not the structure of the labour code.
| Current page (individuals) | Redesigned page (employers) | Target keyword |
|---|---|---|
| Unfair dismissal | Securing a dismissal procedure | employer dismissal lawyer |
| Workplace harassment | Internal investigations and psychosocial risk prevention | workplace investigation lawyer |
| Employee tribunal claims | Employer defence at the tribunal | employer employment tribunal lawyer |
| Mutual termination | Voluntary departure plans | collective redundancy lawyer |
| Contact | HR director appointment request | employment law firm for employers |
| (missing) | Works council relations | works council lawyer employer |
The two monthly articles support this positioning: analysis of a recent appeal court ruling, a practical checklist before a disciplinary meeting, an update on a reform. HR directors share them internally, building awareness across regional companies.
Building the conduct rules into the mock-up
Professional rules allow lawyers to advertise under conditions of dignity, fairness and tact. For the site, that means: mandatory disclosures (bar of registration, practice structure), specialisations mentioned only if officially certified, no case results presented as guaranteed, no client names without express consent. Fees can be presented transparently, for example with indicative ranges for an audit or an advisory package.
Plan an ethics review by a partner before every page and article goes live.
Mini case study
Caroline, partner in a 6-lawyer employment law firm in Rennes (hypothetical persona), bills an average of 8,000 EUR per employer matter (advisory or litigation), versus 2,500 EUR for an employee matter.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
- Redesign: 8,500 EUR, then SEO and content at 400 EUR/month, or 13,300 EUR over 12 months.
- Cautious goal: 3 additional employer matters in year one.
- Additional revenue: 3 × 8,000 = 24,000 EUR.
The project pays for itself from the second matter. The strategic gain is larger still: recurring advisory relationships with HR directors, often as retainers of 500 to 1,500 EUR per month.
FAQ
How much does an employment law firm website redesign cost?
Between 6,000 and 10,000 EUR excl. VAT in 2026 for 15 expertise pages, lawyer profiles and a blog, in 6 weeks. Local SEO adds 200 to 600 EUR per month.
Can we publish fees on the site?
Yes, transparency is encouraged. Indicative ranges, for example an HR audit from 2,500 EUR, reassure HR directors without binding the firm.
How many articles should we publish?
Two articles of 1,000 to 1,500 words per month are enough for a 6-lawyer firm. Consistency matters more than volume.
Will the redesign lose our current rankings?
Not if every old URL is 301-redirected to its equivalent new page. This work costs 300 to 600 EUR and avoids months of traffic loss.
Should we keep pages for employees?
If the firm is truly changing its client base, reduce them to a single orientation page. Mixing both audiences blurs the message to HR directors.
Let's scope your project. Describe your target clients, current site and writing resources: we will propose a scope, indicative budget and redesign schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
