The verdict in three sentences
A property valuation firm, whether in Rabat or Berlin, lives on three flows: banks (valuations for lending), notaries and lawyers (estates, divisions, disputes) and private clients or companies (sales, tax). A website costing 35,000 to 70,000 MAD excl. VAT (about 3,200 to 6,400 EUR; expect higher local rates in Berlin) pays for itself if it turns these visitors into qualified requests through a 4-step form, with a target of 20 requests per month. The 5 to 7 week timeline holds if expert pages and references are ready before development.
What the site costs in 2026
| Package | Content | Price excl. VAT (MAD, 2026 order of magnitude) | Timeline |
|---|---|---|---|
| Simple showcase | 8 pages, basic form | 35,000 to 45,000 | 5 weeks |
| B2B showcase | 15 pages, 4-step form, pages per client type | 45,000 to 58,000 | 6 weeks |
| Advanced B2B | 20 pages, 3 languages, bank partner area | 58,000 to 70,000 | 7 weeks |
| Hosting and backups | Server, SSL, daily backups | 300 MAD/month | Included |
| Maintenance | Updates, security, small changes | 800 to 1,500 MAD/month | Monthly |
| Local SEO | Google profile, content, tracking | 2,500 to 5,000 MAD/month | Monthly |
The "B2B showcase" package offers the best value for 8 valuers: it clearly separates the bank journey, the notary journey and the private client journey, reassuring each audience from the home page.
The 4-step valuation request form
A long form discourages, a form that is too short produces unusable requests. Splitting into 4 short steps keeps completion high while qualifying the case.
| Step | Questions | Purpose |
|---|---|---|
| 1. Profile | Bank, notary, company, private client | Route to the right valuer |
| 2. Property | Type, city, district, approximate area | Estimate complexity |
| 3. Reason | Lending, estate, sale, dispute, tax | Choose method and report format |
| 4. Timing and contact | Urgency, phone, email, attachments | Prioritise and call back within 24 h |
With this structure, a completion rate of 45 to 60% once step 1 is started is a reasonable target, versus 20 to 30% for a single 12-field form (estimate based on common industry practice). The form feeds a simple tracking board: status, assigned valuer, quote amount, visit date.
Credibility, the banks' first criterion
A loan officer or notary picks a firm on signals of reliability long before price. The site must show: the expert's accreditation and team qualifications, the valuation standards applied (for example RICS or TEGoVA if the firm follows them), property types covered, service area, and anonymised sample reports.
A dedicated "Banks and financial institutions" page, with standard turnaround (5 to 10 working days) and report format, shortens preliminary exchanges. For private clients, a page explaining the difference between a free agency estimate and a formal valuation filters out poorly qualified calls.
Mini case study
Youssef, accredited valuer heading a firm of 8 valuers in Rabat (hypothetical persona), bills an average of 4,500 MAD per valuation and converts about 40% of qualified requests into assignments.
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- Goal: 20 qualified requests per month, or 8 additional assignments.
- Additional revenue: 8 × 4,500 = 36,000 MAD per month.
- Investment: "B2B showcase" site at 52,000 MAD, plus 300 MAD hosting and 1,000 MAD maintenance per month.
Even reaching only half the goal (10 requests, 4 assignments, 18,000 MAD per month), the site pays back in about 3 months. Youssef adds local SEO from month four to secure the flow of private clients.
FAQ
What does a property valuation firm website cost?
Between 35,000 and 70,000 MAD excl. VAT in 2026 (about 3,200 to 6,400 EUR), depending on pages, languages and partner area. Hosting costs around 300 MAD per month.
How many requests can we expect?
A target of 20 qualified requests per month is realistic after 3 to 6 months, provided the Google profile and client-type pages are worked on.
Do we need an additional language?
For private clients and some public bodies, a second local language improves trust. It adds 8,000 to 12,000 MAD to the budget, translation included.
Can we display valuation fees?
A "from" price per property type filters out non-serious requests. The final quote still reflects the complexity of the case.
What is the launch timeline?
5 to 7 weeks, if content and references are supplied in the first two weeks.
Let's scope your project. Tell us your target audiences, page count and languages: we will propose a scope, indicative budget and timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
