The verdict in three sentences
Education is the most seasonal but most predictable sector in the referral program: everything happens between June and September, ahead of the school year, when schools want an online enrollment site and school software ready in time. Tickets run from 400,000 FCFA for a showcase site to 4,000,000 FCFA for a school management app, i.e. a referrer commission of 80,000 to 250,000 FCFA per deal. With 15% + 5% recurring on showcase sites and an annual recurring that renews each school year, a well-placed referrer can concentrate most of their earnings in a single quarter.
Education products and their commission
From the private school to the institute group, here are the products and the referrer commission (2026 order of magnitude).
| Product | Ticket FCFA | Pole / rate | Referrer commission |
|---|---|---|---|
| School/institute showcase site | 400,000 | Showcase 15% | 60,000 |
| Site + online enrollment | 800,000 | Showcase 15% | 120,000 |
| School-fee payment platform | 1,500,000 | E-commerce 12% | 180,000 |
| School management app (grades, attendance) | 2,500,000 | Institutional 8% | 200,000 |
| Full LMS portal (parents, teachers, pupils) | 4,000,000 | Institutional 8% | 320,000 |
| Maintenance + hosting (recurring) | 80,000 /mo | 5% recurring | 4,000 /mo |
Online school-fee payment (Wave/OM) is a very strong selling point for principals, which shortens the decision.
Seasonal sales window (2026 calendar)
Timing is everything: an enrollment site must be delivered before the school year. Here is how to time your prospecting.
| Period | Referrer action | Signing probability |
|---|---|---|
| March - April | First contacts, demos | Low |
| May | Follow-ups, quotes | Medium |
| June - July | Decision peak (October start) | Very high |
| August | Last signers, urgencies | High |
| Sept - Oct | Too late for the school year | Low |
A referrer who prepares contacts from April can sign 3 to 5 schools in June-July, i.e. most of their annual income over two months.
Mini case study
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Moussa, a former teacher turned consultant, knows a dozen private-school principals in Dakar. In May he introduces Kolonell to 4 of them; in June-July, 3 sign: one site + enrollment at 800,000 FCFA and two fee-payment platforms at 1,500,000 FCFA. Direct commissions: 120,000 + 180,000 + 180,000 = 480,000 FCFA in two months. With maintenance, his recurring reaches 12,000 FCFA/month, renewed each school year. He turns his ex-teacher address book into concentrated seasonal income.
FAQ
Why concentrate prospecting in June-July?
Schools want their enrollment site operational before the October start. The signing probability is very high in June-July and drops after September. Prepare your contacts from March-April.
What does a school-fee payment platform earn?
It is e-commerce, referrer rate 12%. On a 1,500,000 FCFA ticket that is 180,000 FCFA in direct commission, plus the recurring.
Does the recurring really renew?
Yes: a school keeps its management software year after year. Your 5% recurring (4,000 FCFA/month on an 80,000 FCFA maintenance) extends as long as the school uses it.
Do I need to be from the teaching world?
No, but credibility with principals helps. You bring the contact; Kolonell handles the demo, quote and delivery before the school year.
Let's talk about your project. Become a Kolonell education business referrer and capitalize on the back-to-school window for concentrated commissions. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
