The verdict in three sentences
For a partner, one e-commerce project is worth several showcase sites at once: bigger ticket, bigger commission, richer recurring. In 2026, the 12% commission applies to tickets of 1,000,000 to 6,000,000 FCFA, meaning 120,000 to 720,000 FCFA per sale, plus 5% recurring on maintenance and campaigns. The key: target merchants who already want to sell online and collect via Wave and Orange Money.
Who to target to sell e-commerce?
The right e-commerce prospect is not just any merchant. It is one already making sales (physical or via WhatsApp/Instagram) who struggles with payment collection, stock or delivery. These merchants have revenue, therefore a budget, and understand the return on a real online store.
| Buying signal | Interpretation | Partner priority |
|---|---|---|
| Already sells on Instagram/WhatsApp | Ready to formalize | High |
| Receives manual Wave payments | Needs integrated checkout | High |
| Manages physical stock | Needs dashboard | Medium |
| Wants to deliver beyond the city | Needs delivery calc | Medium |
| Just "curious", no sales | Long cycle, unclear budget | Low |
A merchant already collecting 500,000 FCFA/month manually via Wave is the ideal prospect: the online store pays for itself in weeks.
2026 e-commerce commissions in detail
Here is what a partner earns by e-commerce tier, with recurring and the typical sales cycle. Recurring includes maintenance, managed hosting and ad campaigns (budget + 15-20%).
| E-commerce tier | Ticket (FCFA) | 12% commission (FCFA) | 5% recurring base | Sales cycle |
|---|---|---|---|---|
| Starter | 1,000,000 - 1,500,000 | 120,000 - 180,000 | Maintenance | 2-3 weeks |
| Growth | 2,000,000 - 3,000,000 | 240,000 - 360,000 | Maint. + ads | 3-5 weeks |
| Premium | 4,000,000 - 6,000,000 | 480,000 - 720,000 | Maint. + ads + SLA | 4-6 weeks |
A single Premium e-commerce sale equals four Growth showcase sites in commission, for comparable prospecting effort.
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Mini case study
Awa, who runs a pickup point in Dakar, knows about ten women merchants already selling on Instagram. In 2026 she convinces one to move to a Growth e-commerce store at 2,500,000 FCFA. Her commission: 12% × 2,500,000 = 300,000 FCFA on settlement. The client then takes a maintenance + campaigns pack of 200,000 FCFA/month: Awa's recurring = 5% × 200,000 = 10,000 FCFA/month, or 120,000 FCFA over a year. One introduction earns her 420,000 FCFA in the first year.
The Kolonell e-commerce referral program
Kolonell pays the e-commerce partner 12% of the sale + 5% recurring, on client settlement, with no cap or exclusivity. You do not need to know Wave, Orange Money or Stripe: the agency integrates payments, trains the client and provides support. For reference, the other divisions pay 15% + 5% (showcase), 10% (marketplace) and 8% (institutional) — you can mix them all.
FAQ
Why does e-commerce pay more than a showcase site? Because the ticket is far higher: 1 to 6M FCFA versus 250,000 to 1.2M for a showcase. Even at 12% versus 15%, the absolute commission is two to four times larger.
Must I master Wave and Orange Money payments? No, the technical integration is 100% handled by Kolonell. Your role is to spot a merchant who wants to sell online and collect cleanly.
How long is the e-commerce sales cycle? Expect 2 to 6 weeks by tier, versus a few days for a showcase. The prospect needs to validate catalog and logistics, but the commission is much larger.
Does recurring include ad campaigns? Yes, the 5% recurring applies to monthly services including managed ad campaigns. A client investing 300,000 FCFA/month in ads brings you extra recurring.
Let's talk about your project. Know merchants ready to sell online? Become a Kolonell e-commerce partner at 12% + recurring. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.