The verdict in three sentences
The difference between a poor referral program and a profitable one comes down to one word: recurring. A one-off bonus pays you once and forgets you; a recurring commission pays you every month for as long as the client stays. The Kolonell program combines both — a strong percentage on the sale plus 5% on maintenance and SEO — paid when the client pays, with no cap.
One-shot bonus or recurring commission?
Many African programs tout a "big bonus" at signing. The math is misleading: a 100,000 FCFA bonus on a client who then pays 100,000 FCFA/month of services for two years is crumbs. With a 5% recurring commission, that same client pays you 5,000 FCFA/month, or 120,000 FCFA over 24 months, on top of your initial commission.
| Model | Upfront payment | Over 24 months | Predictability | Post-sale effort |
|---|---|---|---|---|
| One-off bonus | 100,000 FCFA | 100,000 FCFA | None | None |
| 5% recurring only | 0 FCFA | 120,000 FCFA | High | None |
| Kolonell (sale + recurring) | 75,000 FCFA | 195,000 FCFA | High | None |
Example based on a 500,000 FCFA showcase site (15% = 75,000) and 100,000 FCFA/month maintenance (5% recurring).
Kolonell rates by division in 2026
Each division has its own rate, calibrated to ticket size and sales-cycle length. Recurring applies to monthly services: maintenance, SEO, managed hosting, campaigns.
| Division | Sale rate | Recurring | Recurring base | Payment timing |
|---|---|---|---|---|
| Showcase | 15% | 5% | Maintenance + SEO | On payment |
| E-commerce | 12% | 5% | Maintenance + ads | On payment |
| Marketplace | 10% | Per contract | Platform services | On payment |
| Institutional | 8% | Per contract | Maintenance + SLA | Per milestone |
Payment on client settlement protects everyone: the partner is paid when the client pays, aligning interests and removing unpaid commissions.
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Mini case study
Moussa, a consultant in Dakar, brings three clients in 2026: two Growth showcase sites (500,000 FCFA each) and a Starter e-commerce (1,200,000 FCFA). Sale commissions: (2 × 75,000) + (12% × 1,200,000) = 150,000 + 144,000 = 294,000 FCFA. All three subscribe to monthly services totaling 250,000 FCFA/month: his 5% recurring = 12,500 FCFA/month, or 150,000 FCFA over a year added with no new effort. Year-one total: 444,000 FCFA for three introductions.
How to join the program
Joining the Kolonell referral partner program is free, non-exclusive and quota-free. You get access to demos, price grids and a contact who follows your files. You introduce the prospect, the agency builds and invoices, your commission lands on payment. The rates are clear: showcase 15% + 5%, e-commerce 12%, marketplace 10%, institutional 8%.
FAQ
Is the recurring really paid every month? Yes, as long as the client pays their monthly services, you receive your 5% each month. On 100,000 FCFA/month maintenance, that is 5,000 FCFA/month, or 60,000 FCFA/year per client.
What happens if the client cancels the subscription? The recurring stops with it, naturally, but your initial sale commission stays earned. That is why targeting stable clients (restaurants, clinics, established shops) maximizes recurring income.
Can I combine several divisions? Absolutely, each file is commissioned at its own rate. A partner can sell a showcase site at 15% on Monday and pitch a marketplace project at 10% on Tuesday.
Is there a commission cap? No cap at all. The more clients you bring, the more you earn, on the sale and on the recurring.
Let's talk about your project. Join a program that pays on the sale AND every month: become a Kolonell referral partner. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.