The verdict in three sentences
On the Petite-Côte, from Mbour to Saly, more and more shops, wholesalers and brands sell on WhatsApp, Instagram or a website, and run into the same problems: stock-outs on best-sellers, unsold items gathering dust, refused parcels and cash gaps from couriers. The course E-commerce operations manager: stock, logistics and customer service (level 4 Intermediate, 100,000 FCFA, 22 h, taught in French) teaches you to run these operations day to day, with Google Sheets and WhatsApp Business. In an SME job, the role typically pays 150,000 to 350,000 FCFA a month (about 230 to 535 EUR; 2026 order of magnitude, depending on shop size, no income is guaranteed).
Who it is for, and the prerequisites
The course is for the shop, wholesaler or brand employee in Mbour who wants to move from sales to management, the young graduate in commerce or logistics, and the freelancer who wants to offer operations management to SMEs in the region or in Dakar.
There are two ways in: having taken level 3 "Online store: build it, stock it and run it" of the E-commerce and online sales track, or having worked at least three months in a shop that sells online. You also need to be able to compute a sum and an average in Google Sheets, have a computer or tablet for the spreadsheets, and a smartphone with WhatsApp Business.
The program: the modules that make the job
| Module | What you can do afterwards | Project to submit |
|---|---|---|
| 1. The e-commerce operations manager job (free preview) | Audit a shop in one day | Audit and opening checklist |
| 2. Managing stock without stock-outs or overstock | SKUs, cycle counting, ABC analysis, reorder point | Stock file and replenishment order |
| 3. Purchasing, suppliers and imports | Landed cost, 18 % VAT included | Import cost and receiving check |
| 4. Storing, picking and packing | Under one error per 100 parcels, Tabaski or Korité peak plan | Picking procedure and peak plan |
| 5. Delivery, carriers and cash on delivery | Negotiate delivery, reconcile cash, Wave and Orange Money | Transport plan and reconciliation |
| 6. Customer service, returns and reviews | Shared WhatsApp inbox, returns policy | Customer service kit |
| 7. KPIs, dashboard and written processes | One-page weekly review, three decisions | Operations dashboard |
| 8. Entering the job: employment or freelance missions | Portfolio, practical test, pricing a mission | Complete operations file |
Two modules deserve a closer look for Mbour.
"Managing stock without stock-outs or overstock" (module 2). ABC analysis ranks your items by their weight in revenue: A items (often 20 % of references for 80 % of sales) are tracked closely, C items can wait. The reorder point is simple to compute: average daily sales times supplier lead time, plus safety stock. For a shop restocking from a Dakar wholesaler 80 km away, this calculation avoids hitting zero on a Friday evening.
"Delivery, carriers and cash on delivery" (module 5). Choosing between independent couriers and delivery services, shipping to the regions by coach, then reconciling every day what the courier hands back in cash, Wave and Orange Money against delivered orders. The module also covers lowering the refused-parcel rate: confirmation, time slot, deposit, rate tracking.
Price and earnings: the 2026 figures
| Option | Indicative 2026 price | What you get |
|---|---|---|
| Free videos and articles | 0 FCFA | General notions, rarely adapted to cash on delivery |
| In-person logistics or stock management training (Dakar) | order of magnitude 150,000 to 350,000 FCFA | Travel from Mbour, fixed hours |
| Kolonell Academy, level 4 E-commerce operations | 100,000 FCFA (about 152 EUR), 22 h | Text lessons, PDFs, exercises with answer keys, 8 quizzes, 8 projects, lifetime access |
| Full E-commerce track (5 levels) | 350,000 FCFA instead of 450,000 | From level 1 to level 5 |
| Situation | Indicative 2026 range | |
| E-commerce operations manager employed in an SME | 150,000 to 350,000 FCFA a month | |
| Freelance, running a shop's operations | 80,000 to 200,000 FCFA a month per client | |
| Course duration | about 5 weeks at 4 to 5 h a week | |
| Final project | about 3 hours |
These ranges are observed in Dakar and Abidjan in 2026; they depend on shop size, your portfolio and your prospecting. The course does not guarantee employment.
Mini case study
Learn this skill with Kolonell Academy
Short, practical online courses (taught in French), graded exercises, certificate. Pay with Wave or Orange Money.
Consider a hypothetical learner: Fatou, 27, a sales assistant for a year in a ready-to-wear shop in Mbour that also sells on Instagram, paid 100,000 FCFA a month. She meets the three-month prerequisite, takes level 4 over five weeks and applies her projects to the shop: ABC stock file, courier reconciliation table. Illustrative calculation: if her boss then hands her operations management at 160,000 FCFA, the 60,000 FCFA monthly difference would cover the 100,000 FCFA in under two months. If she also takes a freelance mission at 80,000 FCFA a month for another shop in Saly, the payback would be faster. This is only a sample calculation, not an observed result.
FAQ
Do I need paid stock software?
No, the whole course works with Google Sheets. Module 1 presents Odoo, Zoho Inventory and Loyverse, which have free or affordable plans.
Can I start directly at level 4?
Yes, if you have at least three months of experience in a shop that sells online or run your own. Otherwise, start with level 3 "Online store".
What certificate will I get?
A numbered Kolonell Academy certificate, verifiable online via QR code, addable to LinkedIn, after passing the module quizzes with at least 70 %; your final project must also be approved by a reviewer. It is not a state diploma.
Are there videos or live classes?
No: 32 text lessons, a PDF handout and a quiz per module, exercises with answer keys and 8 projects. The course works on a phone on 3G, with a forum per course and WhatsApp support.
How do I enroll and pay?
Try the free module 1 first, then pay 100,000 FCFA by Wave or Orange Money at +221 77 596 93 33. Access is activated within 24 working hours and is no longer refundable once activated.
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Take the next step. Enroll in E-commerce operations manager: stock, logistics and customer service: 22 h, level 4 Intermediate, 100,000 FCFA (about 152 EUR), numbered Kolonell Academy certificate, taught in French. Pay with Wave or Orange Money. Questions? WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
