The verdict in three sentences
A driving school stuck with a 250,000 FCFA showcase displays its theory/practical prices, but loses candidates who want to enroll in the evening from their phone. The Growth plan at 500,000 FCFA adds online enrollment with a deposit via Wave or Orange Money and a viewable lesson schedule. Removing that payment friction is what explains the +30 to 50% enrollments observed after going live.
Driving school pricing grid 2026
| Plan | Price FCFA | Price EUR | Lead time | Maintenance/mo |
|---|---|---|---|---|
| Starter (showcase + prices) | 250,000 | 380 | 7 days | 50,000 |
| Growth (enrollment + payment) | 500,000 | 760 | 12 days | 50,000 |
| Premium (schedule + student area) | 1,200,000 | 1,830 | 15 days | 75,000 |
The online deposit (e.g. 20,000 to 50,000 FCFA) secures the enrollment and reduces missed appointments at the office.
Online enrollment: the impact on revenue
| Metric | No site / showcase only | With Growth (online payment) |
|---|---|---|
| Enrollments captured evening/weekend | Low | High |
| No-show rate at office | 25 to 35% | 10 to 15% |
| Deposit collected upfront | No | Yes (Wave/OM) |
| Mobile payment fees | — | about 1 to 1.5% |
| Observed enrollment uplift | baseline | +30 to 50% |
Mobile money fees (2026 order of magnitude) are far outweighed by enrollments captured outside office hours.
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Mini case study
Modou runs a driving school in Thies, 40 enrollments/month at an average package of 120,000 FCFA. He moves to Growth (500,000 FCFA + 50,000 FCFA/mo). With +35% enrollments he reaches 54/month, that is 14 more × 120,000 FCFA = 1,680,000 FCFA/month in extra revenue. The site pays for itself in the first week of the first month.
FAQ
What deposit should I ask online? A 20,000 to 50,000 FCFA deposit via Wave/Orange Money is enough to commit the candidate while staying affordable. The balance is paid at the office or in installments.
Are mobile payment fees high? No, around 1 to 1.5% (2026 estimate). Negligible against the value of an enrollment captured after hours.
Do I need a student area? Useful on Premium: driving-hours tracking, lesson schedule and reminders. To start, Growth is plenty.
How long to go live? Expect 12 days for a Growth plan with integrated enrollment and payment, the time to configure Wave/OM and test the funnel.
Let's talk about your project. We set up online enrollment and Wave/OM payment for your driving school. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
