The verdict in three sentences
A Dublin dental practice that requests quotes without a requirements document gets proposals from about €4,000 to €25,000, each based on a different idea of the project. The document that makes quotes comparable sets out the pages, who checks content against the Dental Council's rules, a ban on collecting health data in open forms, and booking, payment and the patient portal on separate lines. Kolonell answers it with a fixed grid of €2,700, €4,500 or €8,200, delivered in 3 to 4 weeks once content is ready.
This guide is for dentists and practice managers in Dublin 2, Dublin 4, Ranelagh, Rathmines and Dún Laoghaire serving families, professionals and international residents.
Which requirements go in, and who signs them off?
| Item | Minimum requirement | Who signs off |
|---|---|---|
| Goals | New patient appointment requests, calls, directions | Principal dentist |
| Pages | Home, treatments, team, new patients, indicative fees if you publish them, location, contact | Principal dentist and practice manager |
| Advertising content | No promise of results, specialist titles only as registered | Principal dentist, against the Dental Council of Ireland code |
| Forms | Name, phone, email, general reason, preferred time | Data protection lead |
| Integrations | One line per tool: online booking, payment, patient portal, reviews | Practice manager |
| Accessibility | WCAG 2.2 AA target, keyboard and contrast tests | Provider, checked at acceptance |
| Hosting and domain | In the practice's name, admin access handed over | Practice manager |
| SEO migration | URL inventory, 301 map, Search Console | Provider |
On data: GDPR and the Data Protection Act 2018 apply, overseen by the Data Protection Commission. Health data is special category data: no open form asks for medical history, current medication or photos. Those exchanges go through your practice software or a secure patient portal, priced on quote. The European Accessibility Act also raises expectations on digital accessibility across the EU; check how it applies to your practice. This is not legal advice.
Finally, add acceptance criteria (mobile speed, tested forms, no unverified statements), a target date and a budget range.
Does a precise brief really change the quotes?
| Element | Vague brief | Precise brief | Effect on the quote |
|---|---|---|---|
| Pages | A modern site for the practice | 8 templates, 12 treatment pages | No more 4-page and 40-page quotes side by side |
| Booking | Online appointments | Link to the existing tool, deep integration on quote | No hidden custom development |
| Patient reviews | Showcase our reviews | Link to platforms, no reviews written | Less advertising risk |
| Data | Not specified | Fields listed, no health data | Fewer billed security options |
| Copywriting | Not specified | Copy written by the provider, approved by the dentist | Realistic timeline |
| Quotes received (Dublin agencies, 2026 ballpark) | €4,000 to €25,000 | €7,000 to €13,000 | Spread cut from about 6.3 times to 1.9 times |
How do you score the three quotes?
| Criterion | Weight | Quote 1 | Quote 2 | Quote 3 |
|---|---|---|---|---|
| Handling of health data | 20% | 4 | 3 | 5 |
| Coverage of the requirements | 30% | 3 | 4 | 5 |
| Review of advertising content | 15% | 3 | 2 | 4 |
| Delivery time | 10% | 4 | 3 | 4 |
| Three-year total cost | 25% | 4 | 3 | 3 |
| Weighted score out of 5 | 100% | 3.55 | 3.15 | 4.25 |
Quote 3: 5 x 0.20 + 5 x 0.30 + 4 x 0.15 + 4 x 0.10 + 3 x 0.25 = 1.00 + 1.50 + 0.60 + 0.40 + 0.75 = 4.25.
Where do the Kolonell tiers fit?
Starter at €2,700 suits a one or two chair practice with one page per main treatment family. Growth at €4,500 covers most practices: detailed treatment pages, team, new patients, a booking link and migration of the old site. Premium at €8,200 is the multilingual tier, languages set in the quote, with an extended structure. In all three, integrated booking, online payment and the patient portal stay on quote, and your existing tools are kept.
Every tier includes a project manager reachable in Irish time, native English or French copywriting and 3 months of support. Details are on the international offer page.
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Mini case study
Illustrative example: Dr Hélène Morel, principal dentist at Corrib Lane Dental, a fictional three-chair practice in Ranelagh. She writes her requirements in 5 hours, picks Growth at €4,500 and keeps her booking tool, simply linked. She adds half a day with an independent photographer, a third-party cost of €700, with no patients in shot. Total: €5,200, against €7,000 to €13,000 for local quotes received with the same brief, a gap of at least €1,800. Kolonell maintenance after the 3 included months: on quote.
FAQ
Can we publish patient reviews on the site?
You can link to your public reviews, but no review should be written or selected in a misleading way. A review by the principal dentist before go-live usually takes under an hour.
Can the form ask the reason for the visit?
A general reason from a short list is enough, for example 5 options. Medical history and photos go through your practice software or a secure portal.
Is online booking included?
A link to your existing tool is included in all 3 tiers. Deep integration, payment and the patient portal are priced on quote.
How long does the whole project take?
Allow 3 to 4 weeks of production once content is ready, plus 1 to 3 weeks for the dentist to approve the copy.
Do we need a site in Irish?
It is not a general requirement for a private practice. If you want several languages, Premium at €8,200 is the multilingual tier, languages set in the quote.
Let's scope your project. Send your requirements and get a priced reply between €2,700 and €8,200, booking and portal on separate lines, delivery in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
