Local agency or remote studio for a dental practice website in Dublin: how to choose (2026)

The verdict in three sentences

For a dental practice in Dublin, a local agency is the best choice if you want filming in your surgeries, in-person meetings and ongoing management of your campaigns. A remote studio like Kolonell suits a practice that has its photos or can book a photographer, and wants clear treatment pages and online booking for a fixed price of 2 700, 4 500 or 8 200 EUR, versus a 2026 ballpark of 8 000 to 30 000 EUR. The choice comes down to visual production, timeline, site ownership and compliance with Dental Council advertising rules and GDPR.

Which criteria separate a Dublin agency from a remote studio?

These ranges are prudent: they rest on minimum project sizes on Clutch.co profiles of Irish agencies, public rate cards of Dublin agencies specialised in healthcare and published hourly rates, often 80 to 140 EUR per hour. A Dublin freelancer often charges 2 500 to 8 000 EUR. To be honest: for a very simple site, a good local freelancer can come close to Kolonell Starter; the difference lies in the project manager, included copywriting and a written fixed price.

When is the Dublin agency the best choice?

• You want a presentation video filmed at the practice and portraits refreshed every year.
• You run several practices across Greater Dublin within a group that has its own marketing lead.
• You also hand over your ad campaigns and want someone who drops by the practice.
• You are building an implant or clear aligner offer with a lot of locally produced content.

When does a remote studio like Kolonell fit?

• You are a 2 to 6 chair practice in Ranelagh, Rathmines, Ballsbridge or Dundrum and your site is several years old.
• Your photos exist, or half a day with a photographer is enough.
• You want written treatment pages for a multilingual patient base, with a French version for French-speaking expats.
• You want a fixed price, a short timeline and full ownership of the site.

Tier details are on our international website offer.

What does each tier include for a dental practice, and what does it cost over 3 years?

Over 36 months, with the same maintenance assumption on both sides (Kolonell maintenance after the support period is quoted on request):

These figures structure the comparison; they do not predict your invoice.

What does a Dublin dental practice website need?

Dublin patients mix long-time residents, suburban families and international employees of the tech sector. Many look for a dentist on their phone in the evening and compare reviews and availability. The site should offer:

• Factual treatment pages: what happens, duration, aftercare, and a clear note that an examination comes before any treatment plan.
• Indicative fees or a range if the practice wishes, and a page on public schemes such as the PRSI Dental Treatment Benefit, if the practice takes part.
• Online booking through the software already in use, and a visible emergency number.
• Accurate profiles: name, qualifications, Dental Council registration number.

On compliance, the facts only. The Dental Council of Ireland publishes conduct rules that cover dentists' advertising: only practitioners on the specialist register may present themselves as specialists, and before and after images require written patient consent. Health data is special category data under GDPR, overseen by the Data Protection Commission: keep forms minimal, no medical history by plain email. The European Accessibility Act, applicable since 28 June 2025, covers certain online services; WCAG 2.1 AA remains the technical reference. This is not legal advice.

Which questions should you ask before signing?

• Who writes the treatment pages, and who checks them against Dental Council rules?
• Is the booking software embedded or only linked?
• Are the domain and hosting in your name?
• Where are form submissions stored?
• What does adding a dentist or a treatment cost after launch?

Mini case study

Illustrative example. Aoife M., a dentist who owns a four-chair practice in Ranelagh, receives two quotes. A Dublin agency proposes 12 500 EUR with on-site photos, in 10 weeks. Kolonell proposes Growth at 4 500 EUR, delivered in 4 weeks, with a local photographer booked separately for 700 EUR.

Build and photos: 12 500 EUR versus 5 200 EUR, a 7 300 EUR gap. If a new patient brings an average of 400 EUR of treatment in the first year according to her own figures, that gap equals about 18 new patients. Aoife picks Kolonell and keeps the local agency for a future presentation video.

FAQ

How much does a dental practice website cost in Dublin in 2026?

With a local agency, expect a ballpark of 8 000 to 30 000 EUR; a freelancer often charges 2 500 to 8 000 EUR. Kolonell charges a fixed 2 700, 4 500 or 8 200 EUR.

Does Kolonell come to photograph the practice?

No. You supply your images or book a Dublin photographer, often 500 to 1 000 EUR for half a day based on published rates.

Can I show before and after images?

Only with written patient consent and within Dental Council rules. The practice validates every image before launch, planned within 3 to 4 weeks.

Can my booking software be embedded?

Yes, on Growth at 4 500 EUR and on Premium. A custom-built booking system is an application quoted on request.

How does payment work?

By bank transfer or Wise, 50 % at kickoff and 50 % at delivery. On Growth, that means two payments of 2 250 EUR.

Let's scope your project. Send us your treatments, your dentists and your booking software, and we come back with a fixed-price tier and a 3 to 4 week timeline. Request your free quote or see the international offer.