The verdict in three sentences
In Geneva, redesigning a dental practice website usually costs CHF 12,000 to 40,000 with a local agency (2026 ballpark), while the Kolonell fixed grid sits at CHF 2,700, 4,500 or 8,200. A good redesign makes the practice easier to find and contact for residents, international staff and cross-border commuters, in French and English, without ever promising a treatment outcome. The sensitive points are health data in forms, the advertising rules for dentists and the pages that already rank, to be protected with a 301 redirect map.
What should the redesign fix?
A practice in Eaux-Vives, Champel, Plainpalais or on the right bank sees patients with different expectations: Geneva families, staff of international organisations looking for an English-speaking dentist, cross-border commuters comparing opening hours and access. The site must answer four questions fast: which treatments, which hours, how to get there, how to book. A page-by-page review avoids copying over content that no longer fits.
| Current page | Decision | Why |
|---|---|---|
| Home | rewrite | unclear message, no direct route to booking |
| Treatments (one page each) | keep URL, update | pages that receive visits |
| Before/after gallery | remove or review with the practice | may be read as a promise of results |
| Indicative fees | keep, date, review | useful if factual |
| Team | rewrite | titles and training checked by the practice |
| Describe your symptoms form | replace | needless collection of health data |
| Partial English version | complete | international patients poorly served |
What does a redesign cost in Geneva in 2026?
Ranges based on typical quotes and public rate pages of local agencies for a 10 to 25 page practice site.
| Option | Budget (2026 ballpark) | Typical timeline | What is often missing |
|---|---|---|---|
| Geneva freelancer | CHF 4,000 to 10,000 | 4 to 8 weeks | 301 map, a polished English version |
| Generalist local agency | CHF 12,000 to 25,000 | 6 to 10 weeks | knowledge of health advertising rules |
| Healthcare specialist agency | CHF 25,000 to 40,000 | 8 to 14 weeks | nothing, but a high budget |
| Kolonell Starter | CHF 2,700 fixed | 3 to 4 weeks | short site, one language |
| Kolonell Growth | CHF 4,500 fixed | 3 to 4 weeks | one language, detailed treatment pages |
| Kolonell Premium (the multilingual tier, languages set in the quote) | CHF 8,200 fixed | 3 to 4 weeks | French and English |
The Kolonell price includes a project manager reachable in the Swiss time zone, native French or English copywriting, delivery in 3 to 4 weeks and 3 months of support. Practice photos are taken by a local photographer (third-party cost). The following stay on quote: integration of your existing online booking tool, secure pre-visit medical history forms, links to the practice software, and any search optimisation work. Tier details are on the Kolonell international offer.
What timeline and which risks?
Once copy and photos are gathered, the project fits in 3 to 4 weeks: URL inventory and 301 map (2 to 3 days), structure and mobile mock-ups (3 to 4 days), copy and build (8 to 10 days), review by the practice then switch (2 to 3 days). Pick a calm period, for example outside the September back-to-school rush and the weeks before the holidays, and switch early in the week, when reception staff can spot a booking problem.
| Risk | Warning sign | Countermeasure |
|---|---|---|
| Traffic loss | fewer visits to treatment pages | URLs kept or 301, Search Console watched for 4 weeks |
| Health data | form asking for symptoms or history | minimal form: name, contact, general reason |
| Non-compliant advertising | superlatives, promises, before/after | review by the practice owner before go-live |
| Broken booking | missing slots after the switch | real booking test on switch day |
| Weak English version | mistranslated treatment | native copywriting and review by the practice |
| Downtime | site unavailable | morning DNS switch, TTL lowered 48 h before |
On the legal side, the nLPD, in force since 1 September 2023 and supervised by the FDPIC, treats health data as sensitive data; the GDPR may also matter for patients living in neighbouring France. Advertising by dentists is framed by cantonal law and by the SSO code of ethics: stick to objective information, without promises or disparaging comparisons. This is not legal advice.
Questions to ask the provider. Who reviews the medical wording? Is the 301 map delivered before the switch? Is the current booking tool kept? What does support cover in the first 3 months?
When a Geneva agency is the better choice. If you want a directed on-site photo shoot, regular visits to the practice and full brand support, a local healthcare specialist agency is justified, even at CHF 30,000.
Mini case study
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Morel and Vuille Dental Practice (illustrative example) is based in Champel: two dentists, one hygienist, three chairs. The site has 38 URLs, the English version covers only 12, and the contact form asks for a description of symptoms.
Redirect map: 22 pages kept with their URL, 10 merged into 4 new pages, 6 removed and redirected to their section, that is 22 + 10 + 6 = 38 lines.
- Kolonell Premium (French and English): CHF 8,200
- Local photographer (third-party cost): CHF 1,800
- Integration of the existing booking tool: on quote, outside this calculation
- Total excluding integration: CHF 10,000, against a hypothetical local quote of CHF 22,000, a gap of CHF 12,000.
The new form keeps only four fields: name, phone, email and general reason (check-up, emergency, other).
FAQ
Can we publish before/after photos?
It is delicate: they may be read as a promise of results. If the practice keeps any, they are reviewed by the practice owner and paired with factual text; many practices prefer 3 to 5 photos of the premises and team.
Can the form ask for medical history?
Not a public form: name, contact and general reason are enough, that is 4 fields. A medical history questionnaire goes through a secure tool, on quote.
Do we need a full English version?
In Geneva, often yes, given the share of international patients. The Premium tier at CHF 8,200 covers multilingual sites, with languages set in the quote.
How long is the site offline?
Usually under 30 minutes, the time of the DNS switch, in the morning. The booking test happens right after.
What happens after the 3 months of support?
Maintenance beyond that is on quote. To price your redesign, request a free quote.
Let's scope your project. A 10 to 25 page redesign in French and English, Premium at CHF 8,200 (the multilingual tier, languages set in the quote), delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
