The verdict in three sentences
For a dental office in Gatineau doing a lot of implant and restorative work, a redesign budgets in 2026 at USD 4,900 (Growth) in French, or USD 8,900 (Premium, the multilingual tier, languages set in the quote) to also serve English-speaking patients coming from Ottawa. For this kind of care, patients compare practitioners before booking: dentist profiles, their registration and team photos weigh as much as treatment pages. The recruitment page for associate dentists and hygienists also deserves its place, because it works for you all year.
Why do team pages so often trigger the redesign?
In an office in Hull, Aylmer or the Plateau, patients often cross the Ottawa River in both directions, and many are federal public servants who work in English as well as French. Before an implant treatment or a full restoration, they read the practitioner profiles. That is where sites age worst: a departed dentist still listed, a hygienist who joined a year ago missing, photos taken on three different phones, and titles that do not match actual registration.
Another sign: you are looking for an associate dentist or a hygienist, and the job ad only exists on an external platform, with no page on your own site presenting the office, equipment and schedule. That gap shows quickly in a tight hiring market on both sides of the river.
What should each team and recruitment page contain?
| Page | Expected content | Check before go-live | Risk if missed |
|---|---|---|---|
| General dentist profile | Name, exact title, training, languages spoken | Registration with the Ordre des dentistes du Québec | Misleading title |
| Specialist profile | Recognized specialty (e.g. periodontics, oral and maxillofacial surgery) | Specialist certificate checked by the office | Unauthorized specialist title |
| Hygienist profile | Name, role, languages | Registration with the relevant professional order | Outdated information |
| Team photos | One consistent shoot, same background | Written consent from each person | Photo of someone who left |
| Associate recruitment page | Type of practice, equipment, schedule, languages | Copy reviewed by management | Off-target applications |
| Hygienist recruitment page | Schedule, number of chairs, actual benefits | No unverified figure promised | Commitment not kept |
| Application form | Name, email, position, link to a resume | Minimal collection, limited retention (Law 25) | Data kept without reason |
Avoid titles such as implantologist if they do not match a recognized specialty: a general dentist who places implants describes it in the profile, without a specialist title. The Ordre's code of ethics governs advertising; the office reviews every profile.
What does the redesign cost, and how long does it take?
Local amounts are a 2026 ballpark from typical agency quotes and public rate pages of Outaouais and Ottawa agencies, converted approximately into USD (CAD 1 ≈ USD 0.72). Kolonell prices are fixed, in USD.
| Option | 2026 ballpark | Languages | Profiles and recruitment | Timeline |
|---|---|---|---|---|
| Local freelancer | CAD 4,000 to 9,000 (≈ USD 2,900 to 6,500) | Often one | Simple profile template | 4 to 10 weeks |
| Local agency, French version | CAD 12,000 to 20,000 (≈ USD 8,600 to 14,400) | French | Included | 8 to 12 weeks |
| Local agency, French and English | CAD 18,000 to 28,000 (≈ USD 13,000 to 20,200) | Two | Included | 10 to 14 weeks |
| Kolonell Starter | USD 2,900 | French | Single team page | 3 to 4 weeks |
| Kolonell Growth | USD 4,900 | French | Individual profiles, recruitment page | 3 to 4 weeks |
| Kolonell Premium | USD 8,900 | The multilingual tier, languages set in the quote | Profiles and recruitment in each language | 3 to 4 weeks |
Kolonell timeline, 3 to 4 weeks once content is ready: URL inventory and 301 redirect map for treatment pages (implants, crowns and bridges, hygiene, emergencies), photo shoot by an independent local photographer, native French copy and native English if Premium, profile review, cutover on a Tuesday or Wednesday, Search Console monitoring. The project manager is reachable in the Eastern time zone. See the international offer.
Which other risks, and when is a local agency better?
Treatment pages that already rank. Implant or restorative pages that get clicks keep their URL or get a 301 redirect.
Data. Law 25 governs patient and applicant information: minimal form, never history, X-rays or insurance numbers, a published privacy policy. Pixels on treatment pages are reviewed with the privacy adviser. This is not legal advice.
Language. The Charter of the French language requires French to be available; English is added, not substituted.
Outside the fixed grid, on quote: online booking, the patient portal, recall reminders, the practice management software connection and an applicant tracking tool.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
A local agency is preferable if you want quarterly photo shoots organized on site, a presence at hiring fairs or day-to-day ad management. Questions to ask any provider: who checks the registrations shown? Who keeps the photo consents? Can profiles be updated without a developer?
Mini case study
Illustrative example: Clinique dentaire Alverne, a fictional office in Aylmer, has three general dentists, one periodontist and five hygienists, and focuses on implants and restorative dentistry. It is hiring a hygienist and an associate dentist.
- Local agency quote, French and English: CAD 26,000, about USD 18,700.
- Kolonell Premium: USD 8,900, plus an independent local photographer (third-party cost) estimated at CAD 1,200, about USD 860. Total: USD 9,760.
- Difference: about USD 8,940.
- Office workload: 9 profiles x 30 minutes of review, so 4.5 hours, plus collecting 9 photo consents.
FAQ
Can we publish photos of the whole team?
Yes, with written consent from each person, kept by the office. Plan to remove a profile within 7 days of a departure.
Can a dentist who places implants present as a specialist?
Only with a specialist certificate recognized by the Ordre. Otherwise, the profile describes the practice in 2 or 3 sentences, without a specialist title.
Is the recruitment page included?
Yes from Growth at USD 4,900, as a presentation page and a simple form. An applicant tracking tool stays on quote.
Do we need an English site in Gatineau?
French must be available. If a large share of your patients comes from Ottawa, the Premium tier at USD 8,900 adds English, languages set in the quote.
What happens after the 3 months of support?
Maintenance is offered on quote. Profile updates can also be done by your team, without a developer.
To price your team and treatment pages, request a free quote.
Let's scope your project. A Gatineau dental office redesign from USD 4,900 to 8,900, with verified profiles, a recruitment page and delivery in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
