The verdict in three sentences
In Basel, a dental practice hiring a local agency should plan for a 2026 ballpark of 8 000 to 35 000+ CHF, while a freelancer often asks 3 000 to 10 000 CHF. Kolonell delivers a site at a fixed 2 700, 4 500 or 8 200 CHF, in 3 to 4 weeks, with native English or French copywriting and 3 months of support (6 on Premium). Since Basel's patient base is mainly German-speaking, German pages are supplied by the practice or quoted separately: the fixed price makes sense if you already have that copy or if you target the life sciences expat community and cross-border patients.
What does a dental website cost at a Basel agency in 2026?
These ranges are prudent orders of magnitude, drawn from the public rate cards of German-speaking Swiss agencies, the minimum project sizes on Clutch.co profiles and freelance rates on Malt or Upwork. Hourly rates commonly published by Swiss digital agencies run from 120 to 200 CHF. Amounts vary widely by scope.
| Option | Build price (2026 ballpark) | Typical delay | Most often included | Support |
|---|---|---|---|---|
| Basel full-service agency | 12 000 to 35 000+ CHF | 8 to 16 weeks | Workshops, custom design, German copy, photos possible | Maintenance contract |
| Small local agency or studio | 8 000 to 15 000 CHF | 6 to 10 weeks | Theme-based design, copy supplied by you | Billed hourly |
| Freelancer (Basel or platform) | 3 000 to 10 000 CHF | 4 to 12 weeks | Build only | Variable |
| Kolonell Starter | 2 700 CHF | 3 to 4 weeks | Around 5 pages, booking link | 3 months |
| Kolonell Growth | 4 500 CHF | 3 to 4 weeks | Around 10 to 12 pages, one page per treatment, booking embed | 3 months |
| Kolonell Premium | 8 200 CHF | Usually 4 to 6 weeks, written schedule | Around 15 to 20 pages, bilingual EN/FR, advanced design | 6 months |
A local agency remains the right choice if you want a German-first site without supplying copy, or an on-site photo shoot of your practice. Kolonell's tiers are detailed on our international website offer.
What is the total cost over 3 years?
| 3-year item | Basel studio (10 000 CHF assumption) | Kolonell Growth 4 500 CHF |
|---|---|---|
| Build | 10 000 CHF | 4 500 CHF |
| Treatment page copy | Often your job | Included in EN or FR |
| German copy | Included if the agency writes it | Supplied by you or quoted separately |
| Included support | Depends on contract | 3 months |
| Maintenance, 1 500 CHF/year assumption | 4 500 CHF over 36 months | 4 125 CHF over 33 months |
| Indicative total | 14 500 CHF | 8 625 CHF |
The maintenance assumption is identical in both columns to compare like with like; it is not a rate. After the 3 months of support, Kolonell maintenance is quoted on request, with no lock-in.
What does a Basel dental practice website need?
A practice in Grossbasel, Kleinbasel or Gundeldingen treats Basel families, international employees of the pharma and chemical industries, and patients from Alsace or Baden-Württemberg.
- Treatment pages limited to what you do: check-ups and hygiene, children, implants, orthodontics and aligners, whitening, emergencies.
- A team page with each dentist's degrees, training and languages spoken.
- Online booking through your existing tool, embedded or linked from Growth; a custom connection to your software is quoted on request.
- A new patient form routed through a provider suited to health data.
- A fees and payment page, factual: dental care in Switzerland is largely paid by the patient, supplementary insurers, invoices for cross-border patients or those insured abroad, payment methods.
- Practical information: emergencies, opening hours, tram, car parks, consistency with your Google Business Profile.
- Languages: English and French by Kolonell; German supplied by you or quoted separately.
Compliance, factually: the revFADP (nLPD) has applied since 1 September 2023 and health data is sensitive data under it. Advertising by dentists falls under cantonal rules and, for its members, the SSO code of ethics; the practice validates its content and publishes before and after images only with consent. WCAG 2.1 AA remains the reference. This article is not legal advice.
Mini case study
Illustrative example: Dr James Carter, a solo dentist in Basel, wants to reach English-speaking life sciences employees. His German copy already exists.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
- Basel studio: 10 000 CHF to build, about 14 500 CHF over 3 years with the maintenance assumption.
- Kolonell Growth: 4 500 CHF for 11 pages in English, embedding his booking tool, about 8 625 CHF over 3 years.
Indicative saving: about 5 875 CHF. For full English and French versions, he would move to Premium at 8 200 CHF.
FAQ
Can Kolonell write my site in German?
No, Kolonell writes natively in English and French only. You supply the German or it is quoted separately; Premium at 8 200 CHF carries it as an additional language.
Why such a gap between Basel agencies?
A full-service agency includes workshops, German copy and sometimes photos, often above 12 000 CHF. A freelancer bills the build alone, often 3 000 to 10 000 CHF.
How do we communicate?
Your project manager schedules Google Meet calls at your hours and sends a written update every week. The team is based in Senegal (GMT), 1 to 2 hours behind Basel.
How is payment handled?
By bank transfer or Wise: 50 % to start, 50 % at delivery, so two payments of 2 250 CHF for Growth. The domain is registered in your name.
How do I get a precise figure?
Send your list of treatments and pages through the free quote form. You receive a written scope with the fixed price of the tier, from 2 700 to 8 200 CHF.
Let's scope your project. A 10 to 20 page Basel dental practice site in English or French, between 4 500 and 8 200 CHF at a fixed price, live in 3 to 6 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
