The verdict in three sentences
A 6-chair dental practice in London that relies 100% on a third-party booking platform can get a complete website with integrated online booking for EUR 6,000 to 12,000 excl. VAT in 2026 (roughly GBP 5,200 to 10,400). Since 40% of new patients start with a Google search, a site ranked treatment by treatment becomes the first acquisition channel the practice truly controls. Two constraints shape the project: professional advertising rules and compliant hosting as soon as health data is stored.
What a dental practice website includes in 2026
A patient searching "dental implants London" or "emergency dentist Clapham" wants three answers: do you offer this treatment, how much does it cost, when can I come in. The site must answer in under 10 seconds on mobile. Budget as a 2026 order of magnitude.
| Item | EUR 6,000 version | EUR 12,000 version |
|---|---|---|
| Treatment pages (implants, orthodontics, periodontics, cosmetic, children) | 6 pages | 12 pages with diagrams |
| Fee guide (NHS bands and private fees) | Simple table | Out-of-pocket cost estimator |
| Online booking | Embedded platform widget | Own module + calendar sync |
| Clinician profiles | 6 profiles | 6 profiles + intro video |
| Local SEO (Google Business Profile, neighbourhoods) | Basic setup | 3 months of follow-up |
| Accessibility and GDPR | Included | Included + audit |
| Timeline | 4 weeks | 6 weeks |
The fee page is often forgotten, yet it is hugely reassuring. Showing the price of a check-up, the NHS band for a crown and a range for an implant (EUR 1,000 to 2,500 equivalent depending on the case) reduces price enquiry calls and attracts patients who have already decided.
Booking platform only or website with booking: the comparison
The goal is not to drop your booking platform overnight, but to stop depending on it for every new patient. The site captures Google searches and sends visitors to the booking channel you choose.
| 2026 criterion | Booking platform only | Website + booking |
|---|---|---|
| Annual subscription | EUR 1,800 to 2,400 per clinician | EUR 0 to 1,200 module + maintenance |
| Google visibility per treatment | Generic listing | 1 optimised page per treatment |
| Control over practice image | Low | Full |
| Share of new patients from Google | Captured by the platform | 40% captured directly |
| Presentation of high-value treatments (implants, aligners) | Limited | Dedicated pages with steps and prices |
| Health data hosting | Provided by platform | To plan if using own module |
Advertising rules and hosting: the factors that change the quote
Dentists may present their services and fees in a factual, informative way, but misleading claims, unsubstantiated before-and-after promises and comparative advertising expose the practice to regulatory complaints. In France, the reference market for this guide, patient testimonials remain banned outright. The site must present treatments fairly and educationally, without promising results.
On the technical side, a simple contact form does not trigger specific health data hosting obligations if no clinical data is stored. A booking module that records the reason for the visit, however, must run on compliant health data hosting (HDS certification in France, equivalent safeguards under UK GDPR), adding EUR 50 to 150 a month. The simplest route is to embed the widget of a provider that is already compliant.
Mini case study
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Dr Martin, owner of a 6-chair dental practice, welcomes 60 new patients a month, all through a booking platform. He invests EUR 9,000 excl. VAT in a site with 10 treatment pages. After 6 months, 24 new patients a month (40%) come through Google, including 3 extra implant cases a month at an average margin of EUR 1,800. Monthly gain: 3 × EUR 1,800 = EUR 5,400. The site pays for itself in under 2 months once it reaches full speed, not counting fewer price enquiry calls.
FAQ
How much does a dental practice website cost in London?
Between EUR 6,000 and 12,000 excl. VAT in 2026 depending on treatment pages and the booking module. Maintenance then costs EUR 100 to 250 a month.
Can a dentist show prices on their website?
Yes, it is allowed and recommended, as long as the information is fair and not comparative. A clear fee page cuts price enquiry calls by about 30%.
Do we need specialised health data hosting?
Only if the site stores health data, such as the reason for the visit. A simple contact form does not, an in-house booking module does, for EUR 50 to 150 a month.
Can we keep our booking platform with the new site?
Yes, most practices embed the platform widget on their site. The site captures Google traffic, while booking stays where your team is used to working.
How quickly does the site bring in patients?
The first bookings from Google often arrive in month 2. It takes 4 to 6 months to reach the 40% share of new patients coming from search.
Let's scope your project. Tell us how many chairs, which treatments to highlight and your current booking tool: we will price a site between EUR 6,000 and 12,000 excl. VAT, delivered in 6 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
