The verdict in three sentences
For a group of 5 dental clinics in Dublin, a single website with one page per clinic and online booking costs between EUR 10,000 and EUR 25,000 excl. VAT in 2026. The real profitability lever is local SEO per clinic, far more than the homepage design. Plan for 8 weeks and a strict content review against the Dental Council's rules on advertising, which still frame how dentists may communicate.
What the budget covers, line by line
A multi-clinic group does not need five websites. It needs one platform, a database of clinics and dentists, and templates that automatically generate an optimised page for each address. That is what lets you add a sixth clinic in half a day instead of starting a new project.
| Item | 2026 range (excl. VAT) | Comment |
|---|---|---|
| Scoping and multi-clinic architecture | EUR 1,200 - 2,500 | 5 clinic pages, 1 profile per dentist, treatments per clinic |
| Mobile-first UX design | EUR 2,000 - 4,500 | around 70% of patient visits are on mobile |
| CMS development and templates | EUR 3,500 - 9,000 | clinic pages generated from a single database |
| Online booking integration | EUR 500 - 3,000 | simple widget or API connection depending on software |
| Local SEO (5 Google Business Profiles, Dentist schema) | EUR 1,500 - 3,500 | one page per clinic and catchment area |
| Compliant copywriting | EUR 800 - 2,000 | review of titles, qualifications and claims |
| Total project | EUR 10,000 - 25,000 | excluding maintenance |
| Hosting, GDPR, maintenance | EUR 900 - 2,400 per year | updates, backups, monitoring |
The low end is a CMS site with a booking widget and content supplied by the group. The high end includes a synchronised calendar, treatment pages (implants, orthodontics, paediatric dentistry) per clinic and a dashboard to track enquiries.
Booking platform, practice software or custom calendar
Online booking often accounts for more than half of a dental site's conversions. The choice mostly depends on the practice management software already in use.
| Option | Integration cost | Recurring cost (2026 estimate) | Strength | Limitation |
|---|---|---|---|---|
| Third-party booking platform widget | EUR 500 - 1,000 | EUR 150 - 200 per dentist per month | brand awareness, SMS reminders included | patient searches also benefit the platform |
| Booking module of the practice software | EUR 1,000 - 2,500 | EUR 30 - 80 per month | single source of truth | user experience varies by vendor |
| Custom synchronised calendar | EUR 6,000 - 12,000 | EUR 100 - 300 per month | fully branded journey | development and maintenance to plan |
| Request form called back by reception | EUR 300 - 600 | EUR 0 | no subscription | slow response, lost evening requests |
| Booking by clinic with routing | EUR 1,500 - 3,000 | depends on the solution | patients pick the nearest clinic | requires an up-to-date dentist database |
With automated SMS reminders, groups typically see missed appointments drop by around 25 to 35%. Across 5 clinics, that alone often pays for the subscription.
Healthcare communication: what the site can show
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Dentists may give the public fair, factual information, but promotional advertising remains tightly restricted by the Dental Council. The site must stay informative.
| Element | Allowed? | Comment |
|---|---|---|
| Description of treatments and equipment | Yes | informative tone, no promise of results |
| Dentists' qualifications and registered specialties | Yes | only recognised titles |
| Fees and payment options | Yes | clear information, no loss-leader prices |
| Patient reviews and testimonials on the site | No | keep them off the group's pages |
| Promotional before/after photos | No | disciplinary risk |
| Discounts or special offers | No | contrary to professional ethics |
| Educational content (blog, treatment FAQ) | Yes | major SEO lever |
Mini case study
Ciarán, managing director of a group of 5 dental clinics in Dublin (Rathmines, Swords, Dundrum, Blanchardstown, Tallaght), approves a budget of EUR 18,500 excl. VAT: CMS, clinic pages, integration of his practice software's booking module and local SEO. Cautious assumption: 6 new patients per month per clinic from the local pages, i.e. 30 per month. With average first-year revenue of EUR 380 per new patient, that is EUR 11,400 of monthly revenue. At a 30% contribution margin, the group earns EUR 3,420 per month, and the site pays for itself in just over 5 months.
FAQ
How much does a website for a dental group in Dublin cost? Budget EUR 10,000 to 25,000 excl. VAT for 3 to 8 clinics, depending on how deeply booking is integrated. Maintenance adds EUR 900 to 2,400 per year.
One site per clinic or a single site? A single site with one page per clinic is almost always better. SEO authority accumulates and maintenance costs are divided by 3 to 5.
How long does it take to go live? About 8 weeks: 2 for scoping, 3 for design and development, 2 for content and 1 for testing. Google Business Profiles are optimised in parallel.
Can we display Google reviews on the site? Publishing patient testimonials on the practice website should be avoided. Reviews stay on Google profiles, which weigh roughly 15% of local ranking.
Where must the site be hosted? Any health data collected online must be hosted with strong GDPR safeguards inside the EU. A simple brochure site without patient records follows standard GDPR rules.
Let's scope your project. Send us your clinic list, your booking software and your priority treatments: we quote a multi-clinic website between EUR 10,000 and 25,000 excl. VAT, delivered in 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
