The verdict in three sentences
For an agricultural equipment manufacturer supporting 120 dealers, including a network in the United Kingdom, a dealer extranet costs EUR 35,000 to 70,000 excl. VAT in 2026, plus an ERP connector at EUR 8,000 to 15,000. The most measurable return is a 30 to 50 % drop in support calls about pricing, parts availability and warranty status. The real project risk is ERP data quality, which should be audited before a single line of code is written.
What your dealers expect from the extranet
Today the sales director emails an Excel price list to each dealer, the parts team answers part-number questions by phone and the service team receives warranty claims by email with scattered photos. The extranet brings these three flows together.
| Module | Functional scope | 2026 range (EUR excl. VAT) |
|---|---|---|
| Core, accounts and roles | Accounts per dealership, roles (manager, parts, workshop), two-factor authentication | 7,000 to 12,000 |
| Dealer-specific pricing | Discount terms, net prices, seasonal promotions, PDF export | 6,000 to 12,000 |
| Parts catalogue | Search by machine and serial number, exploded views, availability | 8,000 to 16,000 |
| Technical documentation | Manuals, service bulletins, versions per model, permission-based access | 4,000 to 8,000 |
| Warranty claims | Guided form, photos, serial number, status tracking, credit notes | 7,000 to 14,000 |
| Network dashboard | Orders, warranty rate per model, activity per dealer | 3,000 to 8,000 |
| Total excluding ERP | 35,000 to 70,000 |
The low end is an extranet where prices and stock are imported every night. The high end adds interactive exploded views and a two-level technical approval workflow for warranty claims.
ERP connector and running costs
The extranet is only as useful as its prices and stock levels are fresh. The connector links it to your ERP (Sage X3, SAP Business One, Microsoft Dynamics or similar mid-market systems).
| Item | 2026 range | Comment |
|---|---|---|
| ERP connector (prices, stock, orders) | EUR 8,000 to 15,000 | Hourly or real-time sync depending on the API |
| Pre-project ERP data audit | EUR 2,000 to 4,000 | Cleaning part numbers and discount terms |
| European hosting | EUR 200 to 500 a month | Depends on documentation and photo volume |
| Maintenance | 8 to 12 % of build per year | EUR 3,500 to 10,000 a year |
| Dealer network training | EUR 1,500 to 3,000 | Webinars for groups of 20 dealers |
Allow 12 to 18 weeks for the project, 3 of them dedicated to the ERP. A one-month pilot with 10 volunteer dealers avoids most rollout surprises. For UK dealers, plan English-language content and prices displayed in their contract currency from day one.
How to measure the support gain
Around 60 % of dealer calls are about three questions: what is my net price, is the part in stock, where is my warranty claim. Once these answers are self-service, manufacturers see 30 to 50 % fewer calls from the second quarter. Average warranty processing time also drops from 3 weeks to 8 to 10 days, which matters a lot to farmers in peak season.
Mini case study
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Pierre, sales director of an agricultural equipment manufacturer in western France with dealers in France and the UK, supports 120 dealers. His support desk handles 12,000 calls a year averaging 10 minutes, or 2,000 hours. With 40 % fewer calls he frees 800 hours, worth EUR 32,000 at a loaded hourly cost of EUR 40. The 1,800 yearly warranty claims each save 20 minutes of data entry: 600 hours, or EUR 24,000. Annual gain: EUR 56,000. He chooses a EUR 55,000 extranet, a EUR 12,000 connector, hosting at EUR 300 a month and 10 % maintenance. First-year cost: EUR 77,300 excl. VAT. Payback arrives around month 17, after which the extranet frees about EUR 46,000 a year.
FAQ
Can each dealer see different prices?
Yes, that is the core of the pricing module: each account sees its own discounts and net prices. For 120 dealers and 5 to 10 discount tiers, the module costs EUR 6,000 to 12,000.
Do we need to replace our ERP first?
No, the extranet connects to your existing ERP through its API or scheduled exports. The connector costs EUR 8,000 to 15,000 depending on API quality.
Can dealers order directly online?
Online ordering adds EUR 6,000 to 10,000. It cuts data entry errors, which often affect 3 to 5 % of orders sent by email.
How do we manage access for each dealer's staff?
The dealer principal creates their own users with three standard roles (sales, parts, workshop). This saves head office from managing more than 400 accounts by hand.
How long does a full network rollout take?
Allow 12 to 18 weeks of development, then 4 to 6 weeks of rollout in waves of 20 to 30 dealers.
Let's scope your project. Share your dealer count, your ERP and your priority flows (pricing, parts, warranty), and we will price an extranet between EUR 35,000 and 70,000 delivered in 12 to 18 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
