The verdict in three sentences
A manufacturer of pumps, profiles or components in the Stuttgart region should plan 35,000 to 90,000 EUR excl. VAT for a B2B website with a technical catalogue of 500 to 5,000 SKUs, filters by specification and PDF datasheets generated automatically from the PIM or ERP. A simple configurator adds 8,000 to 20,000 EUR, for an overall timeline of 12 to 20 weeks. The return mostly comes from sales support: equipped manufacturers see up to 30 % fewer datasheet requests and better qualified quote requests.
2026 pricing by catalogue size
The sales director of an industrial company often compares a 15,000 EUR brochure site with a real sales tool. The difference lies in product data: import, technical attributes, documents and updates without re-keying.
| Item | 500 SKUs | 2,000 SKUs | 5,000 SKUs |
|---|---|---|---|
| Scoping, product data model | 4,000 EUR | 6,000 EUR | 9,000 EUR |
| Design and front-end (DE, EN, FR) | 9,000 EUR | 12,000 EUR | 15,000 EUR |
| Catalogue and faceted technical filters | 8,000 EUR | 14,000 EUR | 20,000 EUR |
| PIM or ERP connector (Akeneo, SAP, Sage X3) | 8,000 EUR | 14,000 EUR | 22,000 EUR |
| PDF datasheet generation | 4,000 EUR | 6,000 EUR | 9,000 EUR |
| Distributor portal (prices, documents) | 2,000 EUR | 6,000 EUR | 15,000 EUR |
| Total excl. VAT | 35,000 EUR | 58,000 EUR | 90,000 EUR |
| Timeline | 12 weeks | 16 weeks | 20 weeks |
The connector is often the underestimated item. A manual CSV import saves 3,000 EUR at build time, but it means 4 to 8 hours of re-keying for every range update, and errors in dimensions or nominal pressure end up with customers.
Datasheets and configurator: what changes for sales
| Feature | Without | With | Measured effect |
|---|---|---|---|
| Up-to-date generated PDF datasheet | Sent manually by sales support | Free download | -30 % datasheet requests |
| Technical filters (flow, diameter, material) | Phone search | Online selection | Search time divided by 3 |
| CAD files (STEP, DXF) | On request | Download after sign-up | 15 to 25 % more identified leads |
| Simple configurator | Manual quote in 48 to 72 h | Pre-quote in 5 minutes | +20 % quote requests |
| Multilingual DE, EN, FR | Single-language site | 3 languages | Access to French and Swiss markets |
A simple configurator (8,000 to 20,000 EUR) guides the buyer through 4 to 8 criteria and outputs a part number or bill of materials. Beyond that, a configurator with complex compatibility rules and 3D rendering costs 40,000 to 120,000 EUR, mainly justified for high-value custom products.
Typical timeline of an industrial project
| Phase | Duration | Watch point |
|---|---|---|
| Product data audit | 2 to 3 weeks | Incomplete attributes in the ERP |
| Data model and mock-ups | 3 to 4 weeks | Sign-off by engineering |
| Catalogue and connector development | 5 to 8 weeks | ERP API access |
| Technical translations EN and FR | 2 to 3 weeks | Domain glossary to supply |
| Testing and launch | 2 weeks | Pilot on 50 SKUs |
Mini case study
Nathalie, sales director of an industrial pump manufacturer near Stuttgart, manages 1,800 SKUs. Her 4-person sales support team handles 420 datasheet requests a month at 12 minutes each, i.e. 84 hours a month. With a 58,000 EUR excl. VAT website and freely downloadable PDF datasheets, requests drop by 30 %, saving 25 hours a month. At a loaded cost of 45 EUR per hour, that is 13,500 EUR a year, plus 20 % more quote requests. If 3 extra quotes a month convert at an average order of 6,000 EUR, the site generates 216,000 EUR of additional revenue over the year.
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FAQ
Do you need a PIM for a 500 SKU catalogue?
Not necessarily. Below 1,000 SKUs, a direct ERP connector is often enough. Above that, a PIM like Akeneo (free community licence) prevents duplicates and costs 8,000 to 15,000 EUR to set up.
Can an industrial B2B site display prices?
Yes, in a logged-in area with price lists per customer or distributor. Budget 6,000 to 15,000 EUR depending on the number of price lists.
How much does technical translation cost?
Between 0.12 and 0.18 EUR per word for a specialist translator, i.e. 6,000 to 10,000 EUR for 2,000 short datasheets.
What timeline for a 5,000 SKU catalogue?
Count 18 to 20 weeks, including 3 weeks of data audit. The timeline depends mainly on the quality of attributes in the ERP.
Can the site generate CAD files?
It can host them and distribute them after sign-up. On-the-fly generation of parametric STEP files requires a third-party service billed 300 to 1,000 EUR a month.
Let's scope your project. Tell us your SKU count and your ERP and we will price the scope, an indicative EUR budget and the timeline through to your catalogue launch. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
