The verdict in three sentences
At 1,800 trays a day, a caterer still taking orders by phone and email until 10 am builds its day on retyping, with a risk of errors on quantities and above all on allergens. Off-the-shelf food service software covers point of sale or the central kitchen, rarely the full chain from the business ordering portal to the driver's route sheet. Custom software built on your recipe cards and your 12 rounds removes retyping and secures monthly invoicing for corporate accounts.
A typical morning, and what it costs
Between 7 and 10 am, three people answer calls, read emails and retype into a spreadsheet, while the kitchen waits for the consolidated list to start production. Late orders at 9:55 upset quantities. Allergen information is copied by hand onto labels, although EU and UK food information rules require clear information on the 14 major allergens. At month end, invoicing corporate accounts takes 2 to 3 days of matching delivery notes against amended orders.
| Step | Current situation (estimate) | With custom software |
|---|---|---|
| Order taking | Phone and email, 3 people from 7 to 10 am | Business portal 24/7, cut-off at 10 am |
| Quantity or menu errors | 1.5 to 2% of trays | Under 0.3% |
| Display of 14 allergens | Copied by hand | Computed from recipe cards, printed on label |
| Production sheet | Manual consolidation, ready around 10:30 | Generated at 10:01 per workstation |
| Planning 12 delivery rounds | Head driver's experience | Optimised stop order, time slots kept |
| Monthly account invoicing | 2 to 3 days of matching | Generated automatically on the 1st |
Off-the-shelf or custom: the 2026 comparison
| Criterion | Off-the-shelf tools (2026 ballpark) | Custom build by Kolonell |
|---|---|---|
| Cost | 150 to 600 EUR per month per module, often 2 to 3 tools combined | One-off build, grid below |
| B2B ordering portal | Generic online shop | Corporate accounts, per-employee budgets, approval |
| Recipe cards and allergens | Depends on kitchen tool | Built in, computed per tray |
| Production sheets | Partial | Per station: cold, hot, pastry, packing |
| Delivery rounds | Separate routing tool, 30 to 80 EUR per vehicle per month | Integrated, 12 rounds, driver app |
| Monthly B2B invoicing | Manual export to accounting | Native, with customer PO numbers |
| Timeline | 1 to 2 months per tool | 3 to 5 months for the whole |
Kolonell's public custom application grid: simple from 2,500,000 to 4,000,000 FCFA (3,810 to 6,100 EUR), medium from 4,000,000 to 7,000,000 FCFA (6,100 to 10,670 EUR), complex from 7,000,000 to 15,000,000+ FCFA (10,670 to 22,870+ EUR). Software covering the portal, production, allergens, rounds and invoicing sits in the medium to complex band depending on pricing rules and integrations. Maintenance is 35,000, 75,000 or 120,000 FCFA per month (53, 114 or 183 EUR). Online payment, accounting connectors and hosting are priced in the quote.
Feature scope
The business portal lets each assistant or office manager order for a meeting, with history, per-employee caps and manager approval. Recipe cards describe each tray, its components, food cost and allergens, feeding the label and the online product page. Production sheets print at 10:01, split by station and departure slot. Rounds spread deliveries across 12 vehicles according to promised time slots, with a driver app for proof of delivery. Monthly invoicing groups all of an account's delivery notes under its internal PO number.
To go further: custom web applications and e-commerce for the online ordering side.
Mini case study
Sophie, managing director of a corporate meal tray caterer, delivers 1,800 trays a day, 220 days a year, at an average of 24 EUR before VAT, about 9.5 million EUR of annual revenue. Errors fall from 1.8% to 0.3% of trays: 1.5% of 396,000 trays, 5,940 trays no longer remade or given away, about 142,600 EUR a year. Order taking frees 2 of the 3 morning staff for 3 hours, 1,320 hours a year, about 33,000 EUR at a loaded 25 EUR per hour.
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A complex-band project, up to 22,870+ EUR depending on final scope, and Premium maintenance at 2,196 EUR a year represent less than a sixth of the estimated annual gain.
FAQ
Will customers stop phoning?
Not all of them, and they do not need to: staff enter phone orders in the same portal. In practice, 70 to 85% of orders move online within 3 months if reordering takes 2 clicks.
How do we manage the 14 allergens reliably?
Each ingredient carries its allergens, each recipe card adds them up, and the label prints them. Any recipe change updates the next day's labels, with history kept.
Can we keep our accounting software?
Yes, monthly invoicing exports to your accounting software. A direct API connection is priced in the quote depending on the software.
How long does it take?
Allow 3 to 5 months: portal and recipe cards first, production and rounds next. A 3-week pilot with 20 corporate accounts precedes full launch.
Do drivers need special devices?
An Android phone or iPhone is enough. The app shows stop order, time slot and photo proof of delivery.
Let's scope your project. Send us your menu, your number of corporate accounts and how your rounds are organised, and we will scope the features and a 3 to 5 month plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
