The verdict in three sentences
A construction firm running its sites on spreadsheets and WhatsApp typically loses 3 to 6 % of margin to delays, missed purchases and time-clocking disputes. An off-the-shelf solution (EUR 30-90 per user per month) is enough for a single-activity small firm; a custom build (EUR 60,000-150,000) pays off once you combine multi-site scheduling, offline field clocking and client-specific reporting. The real win isn't the software: it's the mobile offline mode that captures data where there is no network.
Off-the-shelf vs custom: the 2026 comparison
Market SaaS tools (Fieldwire, Kizeo, Alobees) cover 70-80 % of standard needs. Custom becomes worthwhile when your processes are a differentiator or when per-user cost explodes beyond 40 seats.
| Criterion | Off-the-shelf | Custom by Kolonell |
|---|---|---|
| Year 1 cost (25 users) | EUR 12,000 - 27,000 | EUR 60,000 - 150,000 |
| Year 2+ cost | EUR 12,000 - 27,000/yr | EUR 8,000 - 18,000/yr (maintenance) |
| Offline mode | Partial | Native, complete |
| Client reports | Fixed templates | 100 % your branding |
| Accounting/payroll link | Limited | ERP, Sage, Batigest |
| Go-live time | 2 - 6 weeks | 4 - 7 months |
| Code ownership | No | Yes |
At 25 users, an off-the-shelf tool at EUR 60/month costs EUR 18,000/yr recurring. Over 5 years that's EUR 90,000 without ever owning the tool: custom typically breaks even between year 3 and 4.
The modules that make the difference
Not all modules deliver equal ROI. Here are the building blocks of a site-tracking tool and their measured impact across our construction clients.
| Module | Purpose | Observed 2026 gain |
|---|---|---|
| Multi-site scheduling | Crew/equipment allocation | -25 % delays |
| Offline mobile clocking | Real hours per worker | -4 h/week admin entry |
| Photos & reports | Traceability, client proof | -30 % disputes |
| Budget & purchase tracking | Quoted vs actual variance | +2 to 4 margin points |
| Automatic reports | Weekly client PDF | 6 h/week saved |
| Safety reporting | Incident register | Stronger compliance |
The offline clocking module is the top ROI driver: it removes back-office re-keying and makes payroll reliable. The budget tracking module is second: seeing the quoted-versus-actual gap in real time lets you act before a site drifts.
Mini case study
Take Thomas, owner of a 40-employee structural-works firm in Nantes. He runs 12 concurrent sites with 3 site managers. Previously, each manager spent 5 h/week consolidating time sheets and photos by e-mail. Estimated loaded cost: EUR 45/h, i.e. 3 × 5 × 45 = EUR 675/week, about EUR 32,000/yr of admin time.
With a custom tool at EUR 85,000 (offline mode, clocking, budget, auto reports), Thomas halves that time: EUR 16,000/yr recovered, plus an estimated 25 % cut in delays that avoids 2 late-delivery penalties a year (order of magnitude: EUR 20,000). Combined ROI in the first full year: about EUR 36,000, i.e. payback in 2.4 years before even counting margin regained on purchasing.
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FAQ
Does a firm under 20 employees really need custom?
Rarely. Below 20 seats, an off-the-shelf tool at EUR 30-60 per user per month covers the essentials for EUR 7,000-14,000/yr. Custom is justified by atypical processes or 30+ users.
Is offline mode really essential on a site?
Yes. Many sites (basements, rural zones, civil-engineering works) lack reliable 4G. Without deferred sync, clocking and photos are lost, which strips the tool of its value.
How long to deploy a custom tool?
Expect 4 to 7 months from scoping to production, including 4-6 weeks of field testing on a pilot site. A gradual site-by-site rollout reduces risk.
Can payroll and accounting be integrated?
Yes, and it's a central argument. An integration with Sage, Batigest or your ERP removes double entry of hours and makes invoicing reliable. Budget EUR 8,000-20,000 depending on the available API.
What annual maintenance budget should I plan?
Between 12 and 18 % of development cost, i.e. EUR 8,000-18,000/yr for upgrades, hosting and support. That's clearly less than recurring off-the-shelf licences at high volume.
Let's scope your project. Tell us your number of sites, users and target payroll/accounting integrations, and we'll price a realistic scope with an indicative budget. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
