Websites11 min read

Company website maintenance retainer pricing in London in 2026

Mohamed Bah·Fondateur, Kolonell
October 22, 2026
Share:
Company website maintenance retainer pricing in London in 2026

Company website maintenance retainer pricing in London in 2026

Websites

The verdict in three sentences

For a mid-sized company's corporate website, the right contract combines a preventive maintenance retainer (EUR 150 to 1,500 per month, roughly £130 to £1,300) and a bank of application maintenance days (2 to 10 days per quarter at EUR 550-750 per day). The clauses that genuinely protect you are the fix SLA (4 h for a blocking incident) and availability penalties below 99.9%. A CIO who prices actual needs often saves 20 to 30% compared with a tacitly renewed contract.

Maintenance, enhancements, hosting: what you actually pay for

Three services are often bundled into a single invoice line, which makes any comparison impossible. Corrective and preventive maintenance covers monthly security updates, backups, monitoring and bug fixes. Application maintenance and enhancements cover changes: a new page, a new form, a CRM connector, a template redesign. Hosting and managed infrastructure may sit with the agency or with a third party (AWS, Azure, OVHcloud).

Retainer levelPrice per month (EUR, excl. VAT)Typical contentCompany profile
Essential150 to 300Monthly updates, daily backup, monitoringSME, stable brochure site
Standard400 to 700+ unlimited fixes, 24 h SLA, monthly reportMid-sized firm, multilingual corporate site
Enhanced800 to 1,100+ 8 h SLA, regression testing, half-yearly security auditListed or regulated company
Critical1,200 to 1,500+ 4 h SLA 7 days a week, on-call, tested recovery planTransactional site or client portal
Out of scope550 to 750 per dayOn-demand enhancementsAll profiles

SLAs and penalties: the clauses to negotiate

An SLA is only worth something if it separates response (time for an engineer to acknowledge) from resolution (time to restore service). Require both, by severity level.

SeverityExampleResponseTarget resolutionPenalty if missed
BlockingSite down, contact form broken30 min4 h5% of monthly fee per hour
MajorKey page erroring, careers portal broken2 h8 h3% per 4-hour block
MinorDegraded display on one browser8 h48 hNone, tracked in report
EnhancementNew page, new field48 hPer quoteNot applicable
Monthly availabilityMeasured by external probeContinuous99.9% (43 min downtime max)10% of fee below 99.9%, 25% below 99.5%

Cap penalties at 30% of the monthly fee: beyond that, serious agencies refuse to sign and you narrow your choice to providers who have no intention of paying them.

Sizing the bank of enhancement days

A quarterly day bank avoids raising a purchase order for every small change. The trap is oversizing it: unused days are rarely carried over beyond one quarter. Review the last 12 months of requests: a mid-sized corporate site uses on average 3 to 5 days per quarter (HR campaigns, product pages, compliance updates). Negotiate a 50% carry-over of unused days into the next quarter and tiered pricing: EUR 750 per single day, EUR 650 in a 5-day bank, EUR 550 in a 10-day bank.

Finally, require reversibility: admin access, a Git repository in your name, technical documentation and 5 days of handover support if you change provider.

Mini case study

Rachel, CIO of a 1,200-employee industrial group headquartered in London, pays EUR 1,400 per month for an "all-inclusive" contract renewed since 2022 with no written SLA, plus about 18 enhancement days a year at EUR 750, i.e. 16,800 + 13,500 = EUR 30,300 a year.

Need a professional website?

Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.

Prefer a call back?

Leave your WhatsApp number and a Kolonell expert will get back to you within 1 business day. Free, no strings attached.

You are :

She renegotiates: Standard retainer at EUR 650 per month with a 4 h SLA on blocking incidents (EUR 7,800 a year) and a bank of 5 days per quarter at EUR 650, i.e. 20 days for EUR 13,000. Total: EUR 20,800 a year, saving EUR 9,500 (31%), with contractual penalties and 2 extra days of capacity on top.

FAQ

What is the average price of company website maintenance in 2026?

From EUR 150 per month for a simple brochure site to EUR 1,500 per month for a critical site with a 4 h SLA and on-call cover. A mid-sized company usually sits between EUR 400 and 700 per month.

What day rate should I expect for website enhancements?

A day of application maintenance is negotiated between EUR 550 and 750 in 2026, depending on technology and committed volume. A bank of 10 days per quarter brings it down towards EUR 550.

Is a 99.9% SLA realistic?

Yes, it allows 43 minutes of downtime per month, achievable with decent hosting and a CDN. Going to 99.95% or 99.99% requires a redundant architecture that raises cost by 30 to 60%.

What happens to unused enhancement days?

Negotiate a 50% carry-over to the next quarter, or their conversion into an audit (performance, WCAG accessibility). Without a written clause, they are usually lost.

How long does a maintenance contract last?

The standard term is 12 months, renewable, with 3 months' notice. Avoid 36-month commitments without an exit clause tied to SLA breaches.

Let's scope your project. Send us your current contract and request history: we will propose a right-sized retainer, a written SLA and a day bank at the right volume, starting within 15 days. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.

Tags:#website maintenance contract#application maintenance#website maintenance pricing#website SLA#website design#web agency 2026
Share:

Mohamed Bah

Fondateur, Kolonell

Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.