The verdict in three sentences
An agency that only sells one-off projects starts from zero every month; an agency that builds recurring revenue compounds. In Accra in 2026, three recurring offers drive MRR: maintenance, SEO and managed hosting. With retention above 85 %/year, this predictable revenue also raises the agency's valuation.
The three recurring offers that drive MRR
Recurring revenue is not improvised: it is packaged into clear offers, billed every month. Here are the three pillars and their 2026 price ranges.
| Offer | Monthly range (FCFA) | Typical content |
|---|---|---|
| Maintenance | 50,000 to 200,000 | Updates, backups, fixes, support |
| SEO | 75,000 to 300,000 | Content, link building, rank tracking |
| Managed hosting | 25,000 to 75,000 | Server, CDN, monitoring, uptime |
| Combined pack | 150,000 to 500,000 | All three bundled with a discount |
The combined pack is the most effective lever: it raises value per client and cuts churn, because a client subscribed to all three services rarely leaves.
Effect of retention on MRR
MRR builds over time. Here is the projection of an Accra agency adding 3 recurring clients per month at 150,000 FCFA, with 85 %/year retention.
| Month | Active clients | MRR (FCFA) | Annualized revenue (FCFA) |
|---|---|---|---|
| Month 3 | 8 | 1,200,000 | 14,400,000 |
| Month 6 | 15 | 2,250,000 | 27,000,000 |
| Month 12 | 26 | 3,900,000 | 46,800,000 |
| Month 18 | 34 | 5,100,000 | 61,200,000 |
An 85 %/year retention means 15 % churn, roughly 1.25 % per month: each lost client must be replaced, hence the importance of a steady referral flow.
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Mini case study
Kofi runs a small agency in Accra with 12 clients on the combined pack at 150,000 FCFA/month, or 1,800,000 FCFA MRR. His retention is 88 %/year. Over 12 months, he loses about 1.5 clients per quarter but gains 3 per month thanks to partners paid 5 % recurring. By year end, he reaches 24 active clients and 3,600,000 FCFA MRR, a predictable revenue that covers his fixed costs before the first one-off project.
FAQ
Why is recurring worth more than one-off? Because it is predictable and cumulative: 150,000 FCFA/month equals 1,800,000 FCFA/year and repeats. A high-MRR agency also sells for more.
What retention should I target? Above 85 %/year, meaning churn under 15 %. The combined pack and responsive support are the best levers to get there.
How do I price maintenance? Between 50,000 and 200,000 FCFA/month depending on site complexity in 2026. An e-commerce demands more than a website, so bill the top of the range.
Do partners earn on recurring? Yes, the Kolonell program pays 5 % recurring for 12 months on signed maintenance and SEO, on top of the sale commission.
How do I reduce churn? Visible monthly reports, fast support and bundled packs. A client who sees value each month renews almost automatically.
Let's talk about your project. Let's build your recurring offer and predictable MRR together. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
