The verdict in three sentences
Referring website clients means earning from your existing network without ever touching code or managing a project. A warm introduction converts at 20-30%, and each signed deal pays 75,000 to 300,000 FCFA (NGN 100k-500k) depending on the pole. You're only paid when the client pays: zero risk, zero advance.
Where to find leads
The best prospects are around you: merchants with no site, SMEs going digital, service providers losing clients for lack of an online presence. The trick is knowing where to look.
| Lead source | Density | Access ease | Estimated close rate |
|---|---|---|---|
| Markets & merchants | Very high | Easy | 15-20% |
| Trade associations | High | Medium | 25-30% |
| SMEs digitizing | High | Medium | 25-35% |
| Personal network | Medium | Very easy | 30-40% |
| Facebook business groups | High | Easy | 10-15% |
| Networking events | Medium | Medium | 20-25% |
Qualify before introducing
A good referral is qualified: no need to send 20 cold contacts. A lead with a budget, a clear need and a reachable decision-maker is worth ten curious onlookers. Qualification doubles your close rate.
| Qualification criterion | Strong signal | Weak signal |
|---|---|---|
| Budget | Already spends on ads/flyers | "Is it free?" |
| Need | Losing clients without a site | "Maybe someday" |
| Decision-maker | The owner is reachable | Vague intermediary |
| Urgency | A competitor just launched a site | No deadline |
| Trust | You know them | Fully cold contact |
The Kolonell referral program
Kolonell pays for every referral that turns into a project: 15% showcase (+ 5% recurring), 12% e-commerce, 10% marketplace, 8% institutional. No entry cost, payment via Wave/Orange Money as soon as the client settles. It's the ideal frame to monetize a network without delivering anything yourself.
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Mini case study
Aminata, a community manager in Thiès, runs the Facebook pages of 15 merchants. In 2026 she spots 6 with no website. She qualifies 4 serious ones and introduces them to Kolonell. Two sign: a showcase (75,000 FCFA) and an e-commerce (240,000 FCFA), i.e. 315,000 FCFA in commission for a month of referrals, without a single line of code.
FAQ
How many deals a month is realistic? With an active network, 2 to 4 monthly deals are realistic. The key factor is qualification: 4 warm leads beat 30 cold contacts.
What average commission can I expect? Between 75,000 and 300,000 FCFA per deal depending on the pole. A showcase + e-commerce mix averages around 150,000 FCFA.
Does a warm introduction really change the outcome? Yes: a warm intro converts at 30-40%, versus 10-15% for a cold contact. Pre-existing trust does everything.
Am I paid even if I only introduce? Yes. Your work ends at the qualified introduction; the agency handles the quote, design and delivery, and you earn when the client pays.
Do I need a registered business? Not necessarily to start. An individual can be a referral partner; formalizing a status mainly helps at scale.
Let's talk about your project. Become a Kolonell referral partner (showcase 15% + 5% recurring, e-commerce 12%, marketplace 10%, institutional 8%) and monetize your network this month. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
