The verdict in three sentences
A premium B2B brochure-site redesign of 8 to 15 pages costs GBP 10,000 to 24,000 in London in 2026, depending on how bespoke the design is and how deep the CMS goes. A premium template, well integrated, drops to GBP 5,000-8,000, while a fully custom design adds roughly 35 % to the creative line. Expect a 30-40 % deposit upfront, a 6-10 week timeline, and VAT at 20 % on top of the quoted net figures.
2026 price grid by supplier type
The same scope — a 10-page brochure redesign, editable CMS, responsive, baseline SEO — is priced very differently by a London agency, a design studio, or a freelancer. The table gives 2026 orders of magnitude in GBP (net of VAT).
| Supplier | Redesign 8-15 pages | Custom design | Average day rate | Timeline |
|---|---|---|---|---|
| London agency (structured) | GBP 16,000-24,000 | Included, high-end | GBP 700-850 | 8-10 wks |
| Independent design studio | GBP 12,000-19,000 | +35 % of design line | GBP 600-800 | 7-9 wks |
| Senior freelancer | GBP 8,000-15,000 | +30 % | GBP 500-700 | 6-8 wks |
| Integrated premium template | GBP 5,000-8,000 | Limited customisation | GBP 450-600 | 3-5 wks |
| Offshore/nearshore team | GBP 4,000-7,500 | Team-dependent | GBP 250-450 | 4-6 wks |
Simple rule: the more unique the design and the richer the CMS (modular blocks, multilingual, animation), the further you move up the range.
What each line item covers
A serious quote always splits the redesign into distinct lines. Here is the typical breakdown of an GBP 18,000 project and the 2026 market ranges.
| Line item | Share of budget | Amount (on GBP 18,000) | Market range |
|---|---|---|---|
| Discovery & UX | 15 % | GBP 2,700 | GBP 2,000-5,000 |
| Bespoke UI design | 28 % | GBP 5,040 | GBP 4,000-10,000 |
| Build & CMS | 34 % | GBP 6,120 | GBP 4,500-12,000 |
| Content & copywriting | 10 % | GBP 1,800 | GBP 1,300-4,500 |
| QA / testing | 8 % | GBP 1,440 | 8-12 % of total |
| Technical SEO & launch | 5 % | GBP 900 | GBP 700-2,200 |
The 30-40 % deposit (GBP 5,400 to 7,200 on this project) secures the kick-off; the balance is usually paid on acceptance and go-live.
Mini case study
James, MD of a mid-market engineering firm in the City of London, wants to redesign a 2019-era site: 12 pages, EN/FR. He targets a bespoke design to support a move upmarket. Accepted quote: GBP 19,500 net, i.e. GBP 23,400 with VAT. Deposit 35 % (GBP 6,825) at kick-off, balance on delivery within 9 weeks. Adding a maintenance retainer at GBP 400/month, his three-year cost of ownership reaches GBP 33,900. Against a premium template at GBP 7,500, the GBP 12,000 gap is justified by expected sales-demo conversion: 3 extra qualified leads per month at an average deal of GBP 9,000 repay the difference in under two months of trading.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
What is the minimum budget for a credible redesign in 2026?
Budget at least GBP 10,000 for a premium result with an editable CMS and differentiating design. Below GBP 5,000 you are on a lightly customised template, fine for a micro-business but rarely for a mid-market firm.
Why does custom design add 35 %?
Bespoke design means research, iterative mock-ups, unique components and pixel-perfect build. That premium of roughly GBP 3,000-6,000 on an average project mainly buys brand differentiation.
How is payment structured?
2026 standard: a 30-40 % deposit at kick-off, sometimes a milestone at design sign-off, then the balance on acceptance. VAT at 20 % is added to each net instalment.
How long does a redesign take?
Between 6 and 10 weeks for 8-15 pages, depending on content readiness and the speed of your review cycles. Late content is the number-one cause of schedule slippage.
Should I budget for maintenance?
Yes: a retainer of GBP 300-550/month covers updates, security and small enhancements. Over three years that is GBP 10,800 to 19,800, best built into the initial budget.
Let's scope your project. Tell us your scope (page count, languages, design level) and indicative budget, and we will frame the redesign and price each line. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
