The verdict in three sentences
For an FCA-regulated wealth management firm with 8 advisers in London, a custom website costs 9,000 to 22,000 GBP in 2026, depending on page count and whether you add a tax planning calculator. A 3,000 GBP template gets you online, but it rarely turns an affluent visitor into a meeting because it proves neither expertise nor compliance. The right investment is the one that pays for itself with two or three extra client mandates per year.
What you are actually paying for, line by line
A wealth management website sells trust. The budget is split between expert content, tools that qualify prospects and regulatory compliance.
| Item | Essential site | Premium site | Comment |
|---|---|---|---|
| UX design and mock-ups | 1,600 GBP | 3,800 GBP | Prospect journey, expertise pages |
| Development (10 to 25 pages) | 3,200 GBP | 7,500 GBP | CMS editable by the firm |
| Tax calculator (IHT, pensions, CGT) | 0 GBP | 3,500 to 5,000 GBP | Captures the email before the result |
| Online booking | 500 GBP | 1,200 GBP | Calendar per adviser |
| FCA, Consumer Duty, UK GDPR wording | 900 GBP | 1,400 GBP | Reviewed by your compliance officer |
| Local SEO London | 1,100 GBP | 2,000 GBP | Adviser profiles, Google Business |
| Copywriting and photography | 1,700 GBP | 2,600 GBP | Team portraits, pillar articles |
| Total | 9,000 GBP | 22,000 GBP | 6 to 9 weeks |
Maintenance runs 150 to 300 GBP per month: UK hosting, security updates, daily backups and one or two hours of improvements. For euro-based budgeting, 9,000 to 22,000 GBP is roughly 10,500 to 25,500 EUR.
3,000 GBP template or custom build: the honest comparison
| Criterion | 3,000 GBP template | Custom 9,000 to 22,000 GBP |
|---|---|---|
| Time to launch | 2 to 3 weeks | 6 to 9 weeks |
| Distinctive design | Low, shared theme | Firm-specific identity |
| Tax calculator | Generic plugin or none | Built around your services |
| Speed (mobile LCP) | 3 to 5 s | Under 2 s |
| FCA compliance | Up to you | Built in and documented |
| Visitor to meeting conversion | 0.3 to 0.6% | 1.2 to 2% |
| 3-year cost with maintenance | About 6,500 GBP | 14,000 to 33,000 GBP |
Conversion rates are a 2026 order of magnitude observed on financial advice websites. The gap comes mainly from the calculator and from pages tailored to each profile (business owner, professional, retiree).
The regulatory wording you cannot skip
An FCA-authorised firm must show its Firm Reference Number and registered status, the Financial Ombudsman Service, its complaints procedure and clear risk warnings stating that investments can fall in value. Since Consumer Duty, communications must be clear, fair and not misleading, and suited to the target audience. Educational content should never promise a return. Plan 2 to 3 days of compliance review in the schedule.
Mini case study
James, founding partner of an 8-adviser firm in London, picks the premium version at 19,500 GBP with an inheritance tax and pension calculator, plus 240 GBP per month of maintenance. First-year cost: 19,500 + 12 x 240 = 22,380 GBP. The site receives 2,200 visits per month; at 1.4% conversion it generates 31 meeting requests monthly. If 7% become mandates, that is 2 new clients per month. With average first-year fees of 4,500 GBP per client, the firm adds about 108,000 GBP of annual revenue. The investment is covered by the fifth mandate.
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FAQ
How long does it take to launch a wealth management website?
Allow 6 weeks for an essential version and 9 weeks with a tax calculator. Compliance review and writing the expertise pages often take 2 weeks on their own.
Is a tax calculator really worth it?
On our 2026 estimates, a well-designed calculator captures 3 to 5 times more leads than a plain contact form. At 3,500 to 5,000 GBP, a single extra mandate usually pays for it.
Can we show past performance on the site?
It is regulated: any performance figure needs a clear warning and, where available, at least 5 years of data. We recommend anonymised, educational case examples instead.
What does maintenance at 150 to 300 GBP per month include?
UK hosting, updates, backups and monitoring. The 300 GBP plan adds 2 hours of improvements and a monthly SEO report.
Does a wealth management firm need a blog?
Yes. Two articles a month on tax, pensions or estate planning are enough to gain local rankings within 6 to 9 months, and the same content feeds your client newsletters.
Let's scope your project. Tell us your number of advisers, your flagship services and whether you want a tax calculator, and we will send an indicative budget with a 6 to 9 week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

