The verdict in three sentences
A B2B brochure site comes in three 2026 tiers: Starter EUR 3,500-5,000, Growth EUR 6,000-12,000, Premium EUR 14,000-25,000. The right tier depends not on available budget but on your average B2B deal size and target lead volume. With a high deal size, Premium pays back in one to two sales; with a low deal size, a well-optimised Growth is enough.
The three tiers compared
Each tier targets a different maturity stage. Here is the 2026 detail.
| Criterion | Starter | Growth | Premium |
|---|---|---|---|
| Price (EUR) | 3,500 - 5,000 | 6,000 - 12,000 | 14,000 - 25,000 |
| Pages | 5 | 8-12 custom | 15+ |
| Design | Premium template | Bespoke | Bespoke + motion |
| Blog / analytics | no | yes | advanced |
| SEO | basic | intermediate | advanced + content |
| Bilingual | no | option | included |
| Timeline | 3-4 wks | 6-8 wks | 8-12 wks |
The Starter-to-Growth jump is justified once the site must generate inbound enquiries rather than serve as a business card.
Cost per lead and break-even
The real B2B metric is not the site price but the cost per lead over 12 months. 2026 simulation amortised over one year.
| Tier | Investment | Est. leads/month | Cost/lead over 12 mo | Break-even (EUR 8,000 deal) |
|---|---|---|---|---|
| Starter | EUR 4,500 | 4 | EUR 94 | 1 sale |
| Growth | EUR 9,000 | 12 | EUR 63 | 2 sales |
| Premium | EUR 18,000 | 25 | EUR 60 | 3 sales |
The higher the tier, the lower the cost per lead, thanks to SEO and bespoke work. For an average deal of EUR 8,000 at a 20% close rate, Growth breaks even by month two.
Mini case study
Thomas, founder of a B2B SaaS startup in Berlin, weighs Growth (EUR 9,000) against Premium (EUR 18,000). His average deal is EUR 12,000 at a 25% close rate. Growth generates 12 leads/month, i.e. 3 potential sales, of which he signs 0.75/month: EUR 9,000/month in revenue. The Growth investment pays back in one month. He reserves Premium for next year, when traffic volume justifies advanced SEO and bilingual.
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FAQ
How to choose between Starter, Growth and Premium?
Reason by objective: Starter to exist, Growth to generate enquiries, Premium to dominate a competitive market. Average deal size and target lead volume decide, not available budget.
Why does cost per lead fall at higher tiers?
Because Premium's advanced SEO and content raise qualified traffic at no marginal cost. Cost per lead drops from EUR 94 at Starter to EUR 60 at Premium over 12 months.
Can a Starter evolve into a Growth?
Yes if the architecture allows it from the start. Plan for it: a planned upgrade costs 30 to 40% less than an unanticipated full rebuild.
Is bilingual worth it from day one?
Only if your target market is genuinely bilingual. Otherwise it adds 25% without extra leads; reserve it for Premium or a proven export need.
What timeline per tier?
Budget 3-4 weeks for Starter, 6-8 for Growth, 8-12 for Premium, content delivered on time.
Let's scope your project. Tell us your average deal size, lead target and budget, and we will recommend the tier with the best cost per lead. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
